The elephant in the room is how marketers are blowing it with women outside the young, white mom demographic. This issue bubbled to the top during BlogHer 07's State of the Momosphere panel. When a couple of MommyBloggers of color voiced their dismay at feeling alternately pandered to and ignored by companies who are currently crawling the blogosphere, a marketer in the room actually uttered the now-famous words that comprise the title of this session. We have Jory Des Jardins, the moderator of that Momosphere session back to moderate again. And we have one of the bloggers who stood up to be counted back at BlogHer '07 on hand to elaborate on her perception of marketing and advertising in the blogosphere, Stefania Pomponi Butler from CityMama and KimchiMamas. The differences Stefania sees between how she is approached on those two blogs alone...one that identifies her ethnicity right in the blog name and one that does not...is part of the story. Kimberly Coleman joins the discussion with her own perspective on what tends to go right, and what opportunities tend to get missed. Finally, Laura Martinez is a journalist, editor and AdAge blogger who specializes in advertising and marketing, with a focus on reaching the Hispanic market. She joins them to talk about how marketers traditionally have carved up the diversity pie. With the blogosphere being more racially diverse than the Internet as a whole (according to Pew), we'll be asking the same question asked in Friday morning's keynote: do the old rules apply in the blogosphere?