WordCamp Melbourne

Workshop: Google Analytics 101

Melinda Samson Have you ever wondered how you can use the powerful data provided by the free tool, Google Analytics, to improve your website’s performance? Or maybe you don’t have Google Analytics set up yet but you want to learn more about it. During this introductory walkthrough, you’ll discover how to use Google Analytics and what the key statistics mean, including Total Visitors, Unique Visitors, Bounce Rate and Time on Site. You’ll also learn how to: * Find out where your best, and worst,...

Panel Discussion: The Business of Plugins & Themes

Workshop: How to become a Surgeon: An intro into...

Dion Hulse “When was the last time you could look at a vanilla WordPress install and say “I made that work!” – believe me when I say, It’s a great feeling to know that tens of millions of people are affected by one single bit of functionality in WordPress. If that’s something which you would like to be able to say, this is possibly the workshop for you. During this workshop you’ll learn the process of how WordPress development works. The workshop will start at the beginning (an idea or a bug) ...

Workshop: How to become a Surgeon: An intro into...

Dion Hulse “When was the last time you could look at a vanilla WordPress install and say “I made that work!” – believe me when I say, It’s a great feeling to know that tens of millions of people are affected by one single bit of functionality in WordPress. If that’s something which you would like to be able to say, this is possibly the workshop for you. During this workshop you’ll learn the process of how WordPress development works. The workshop will start at the beginning (an idea or a bug) ...

Lightning Talks

Workshop: A Better WordPress for Your Clients

Troy Dean Troy’s workshop will be on how to make WordPress a better client experience and make you as a web developer look more professional. As a web solutions and social media consultant Troy’s clients include Jessica Watson (the 16 year old Australian girl who sailed around the world), Coffex, FebFast, Another Bloody Water, Palace Theatre, Australian Cricketer Dirk Nannes and Taxiride lead singer Jason Singh. Troy Dean has also been working as professional voice over artist for over 10 year...

Essential SEO + Link Building 101

Martin Reed When it comes to being found in Google, it’s all about the links! Well, links and a clean on-site structure. Martin will give you a practical introduction to SEO, link building and WordPress optimisation. You will learn: - Search engine ranking factors - How to squeeze the most value out of existing links to your website - Some easy opportunities to acquire new links - How to optimise WordPress Martin will also share his essential WordPress plugins list to get the most value out of...

The Law of Twitter

Alexandra Farrar Alex is a media/entertainment lawyer with expertise in the ways emerging technology is driving changes in the laws of defamation and privacy. She is a Senior Associate at Shiff & Company, one of relatively few law firms in Melbourne that has a genuine media and entertainment law practice. Prior to joining Shiff and Co this year, she was a Corporate Lawyer for the Australian Children’s Television Foundation, where she was responsible for – amongst other things – establishing a ...

A Case study: Using WordPress for Magazine Publi...

Kate Kendall

Create a Social Media Strategy for your blog in ...

Emily Doig