Wiredrive
About this original series
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# Episodes
54 episodes -
Rating
TV-UN
Episodes of Wiredrive
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TWINART Creative Directors Discuss Broadcast Des...
At the 2010 PromaxBDA conference, Wiredrive spoke with Lynda and Ellen Kahn, Creative Directors at broadcast design company TWINART. In this video, they talk about the business's range of projects, including their commitment to main title design, an art that is threatening to become a lost as a result of changing entertainment formats.
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Release date
Aug 17, 2010
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Runtime
03:36
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Breaking Through the Clutter
At the 2010 PromaxBDA conference, Wiredrive talked with Seth Berkowitz, Executive Producer at Workshop Creative. Berkowitz discussed the importance of being creative and having a large skill set in order to break through the clutter and reach a desired audience. He relates the concept of how to break through the clutter to his Promaxbda: The Conference 2010 panels. The panel topics included career advancement, looking for a job and a student competition with The CW.
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Release date
Jul 29, 2010
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Runtime
05:12
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Production Company Wee Beastie Takes the Concept...
During the 2010 PromaxBDA Conference, Wiredrive sat down with Creative Director Chris McKenna and Executive Producer Monica Hinden from production company Wee Beastie. For McKenna and Hinden, the stronger the initial concept the smoother the execution regardless of the medium. But agencies and networks approach creating content differently. In this video, McKenna and Hinden talk about their experiences creating digital and on-air content. They point to their award-winning National Geographic a...
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Release date
Jul 26, 2010
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Runtime
03:57
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Moroccan Nights: Dancers mesmerize partiers duri...
Commercial production and design company King + Country teamed up with Wiredrive for a party at the Hotel Figueroa after the PromaxBDA Awards. The Moroccan-themed evening included belly-dancers and the stellar DJ Johnny Knight who kept us dancing until they kicked us out.
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Release date
Jul 23, 2010
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Runtime
02:47
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Wiredrive Montage of 2010 PromaxBDA Conference
Wiredrive was PromaxBDA's digital workflow partner for the 2010 conference. During the event, Wiredrive spoke with media professionals to explore the world of entertainment marketing, promotion and design. This montage highlights some of our conversations with leaders from network and cable TV, media distribution, syndication, creative agencies, design and emerging media who shared their insights about mobile platforms, the role of media, the future of agencies and more.
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Release date
Jul 23, 2010
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Runtime
01:28
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Promax Speed Dating Session from 2010 Conference
The 2010 PromaxBDA conference continued the three-year tradition of giving clients and vendors the opportunity to get to know each other in a hurry during the "speed dating" session. Wiredrive turned our lens to the spectacle as vendors, typically creative directors from design companies, went from potential client to potential to client to pitch their products in eight-minute bursts. Clients, usually from major TV networks, had the opportunity to procure new creative work and see what directi...
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Release date
Jul 23, 2010
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Runtime
02:46
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CBS Quality Media Leaders
Neil Ashe, President of CBS Interactive, spoke with Wiredrive at the 2010 PromaxBDA conference in Los Angels. Ashe talked about CBS's role as an Internet company and how the its roster of brands, which include CNET, Gamespot and CHOW, reaches its consumers. Ashe points out that CBS has no ad networks and no third-party data tracking, a strategy that Ashe says gives CBS Interactive the ability to provide high-quality content.
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Release date
Jul 21, 2010
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Runtime
03:59
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Comcast Exec Discusses the Transition From Plasm...
During the 2010 PromaxBDA Conference, Amy Banse, President of Comcast Interactive Media, spoke with Wiredrive about how smaller screens, such as the iPad, are improving consumer's TV experience.
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Release date
Jul 20, 2010
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Runtime
04:36
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Thinking Global and Acting Local in the Mobile W...
At the 2010 PromaxBDA conference, Wiredrive spoke with Will Travis, CEO of Dentsu America, and Ed Ulbrich, President of Digital Domain. They argue that mobile technology is the global company's key to making themselves relevant. Travis and Ulbrich make the case that the U.S. is behind other parts of the world in terms of mobile technology, which means the that North America ready to be tapped in terms of marketing.
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Release date
Jul 16, 2010
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Runtime
05:14
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The Future of Media
At the 2010 PromaxBDA conference in Los Angeles, Chief Innovation and Strategy Officer at the Publicis-owned communications company Vivaki Rishad Tobaccowala shared his insights about changes in consumer dynamics as media formats continue to go digital. Tobaccowala predicts a range of cultural changes, include the rebalancing of social power, consumers outpacing businesses in technology acquisition, and a reversal of the technology acquisition.
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Release date
Jul 16, 2010
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Runtime
06:59
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