Webtrends

Webtrends Social Measurement Analytics Integration

Webtrends Social Measurement Demo

Webtrends Social Measurement is a real-time, enterprise social media listening platform that allows organizations to listen, measure, and engage in the real-time conversation with the most relevant social buzz about you, your competitors, and your markets.

Exploring the Obama Campaign's Data Crunching Ad...

Langer and Peterson describe how the Obama campaign gathered data in novel new ways and used segmentation, regression-based modeling and Bayesian analysis to improve and isolate conversion for voters and donors.

Experts Panel: Socialization of Data

Join Barry Parshall as he talks with Anil Batra, Jim Novo, Jacques Warren, John Lovett and Bill Gassman on this expert panel discussing socialization of data.

Improve Every Customer Interaction Using Smarter...

Join Robert Tuttle from Teradata and hear him talk about whether it is insurance, retail, phone service or banking, your customers' online browsing behavior can give you valuable clues that will allow you to provide greater value whenever you interact with them, whether your communication is automated or personal.

Closing the Loop: Integrating On-site Search and...

Learn best practices and new ideas for creating a more engaging site experience that is directly - and automatically - informed by your site analytics with Jason Purcell from Endeca.

Roundtable Discussion at Engage '09

Roundtable discussion with Ian Ayres talking about how he'd like to see analytics dashboards that not only show trends, but provide predictions about the certainty or accuracy of the trends and Murray Gaylord with New York Times and how he uses predictive insight, based on web site traffic the prior day and other factors, to determine how many papers it should print. Casey Carey from Webtrends as the moderator.

Engage Keynote: Ian Ayres, author of Super Crunc...

Ian focuses on the impact of data analysis on optimizing digital marketing, practical ways companies can use statistical analysis to uncover future business trends, and how to supplement intuition and expert opinions with the authority of data-driven facts.

Open Exchange at Engage, Part 2 - Jascha Kaykas-...

Jascha Kaykas-Wolff talks about Webtrends Open Exchange model and breaking down the silos of data.

Open Exchange at Engage, Part 1 - Jascha Kaykas-...

Jascha Kaykas-Wolff talks about Webtrends Open Exchange model and breaking down the silos of data.