www.webpronews.com www.webpronews.com http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg eBusiness and Search News eBusiness and Search News no en http://blip.tv Tue, 18 Oct 2011 14:41:11 +0000 Tue, 18 Oct 2011 14:41:11 +0000 3916FFCE-F997-11E0-9138-9605FBCE5871 http://blip.tv/webpronews/pandora-an-inside-look-at-the-new-service-5653732 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5653732 5636622 file TV-UN 0.0 2011-10-18T14:41:11Z English Tech,Learning,News 0 0 0 Learning 1 633 AYLZikgC http://blip.tv/play/AYLZikgC http://blip.tv/comments/?attached_to=post5653732&skin=rss Webpronews-PandoraAnInsideLookAtTheNewService495-455.jpg No license (All rights reserved)
Music streaming leader Pandora is working on a revamp of its service that will include multiple upgrades. Users will notice improvements in design, search, control features, music information, the music feed, and profiles. As Tom Conrad, the CTO and Head of Product at Pandora, explained, all these enhancements work together to create a social network within the service as well. He told us that users could expect a fast, social, and easy experience with the “New Pandora.” At this point, the new site is only available to paid users, but it will be rolling out to all users over the next few weeks. ]]> http://blip.tv/file/5636622 Technology internet radio pandora tom conrad Tue, 18 Oct 2011 14:41:11 +0000 internet, radio, pandora, tom, conrad http://a.images.blip.tv/Webpronews-PandoraAnInsideLookAtTheNewService495-455.jpg internet, radio, pandora, tom, conrad ]]> Pandora: An Inside Look at the New Service -84.4558 19FE1E24-F997-11E0-BD67-EC02C1530CF9 http://blip.tv/webpronews/more-personalization-on-bing-with-adaptive-search-5653729 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5653729 5636619 file TV-UN 0.0 2011-10-18T14:40:19Z English Tech,Learning,News 0 0 0 News & Politics 1 601 AYLZikUC http://blip.tv/play/AYLZikUC http://blip.tv/comments/?attached_to=post5653729&skin=rss Webpronews-MorePersonalizationOnBingWithAdaptiveSearch167-349.jpg No license (All rights reserved)
Bing recently released a new feature to its search engine called Adaptive Search. This new technology is based on a user’s search history and is designed to make search results more personal. Stefan Weitz, a director with Bing, told us that personalized search and search should not actually be classified separately. He believes that personalized search should be how search is thought of moving forward. He went on to say that Bing thinks this feature will continue to improve the overall user experience. Adaptive Search is already being rolled out the U.S. ]]> http://blip.tv/file/5636619 Technology adaptive search bing featured personalization stefan weitz Tue, 18 Oct 2011 14:40:19 +0000 adaptive, search, bing, featured, personalization, stefan, weitz http://a.images.blip.tv/Webpronews-MorePersonalizationOnBingWithAdaptiveSearch167-349.jpg adaptive, search, bing, featured, personalization, stefan, weitz ]]> More Personalization on Bing with Adaptive Search -84.4558 36357F7A-F996-11E0-8AC4-B9F997104BFF http://blip.tv/webpronews/has-google-lost-its-charm-5653708 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5653708 5636598 file TV-UN 0.0 2011-10-18T14:33:57Z English Tech,Learning,News 0 0 0 Learning 1 617 AYLZijAC http://blip.tv/play/AYLZijAC http://blip.tv/comments/?attached_to=post5653708&skin=rss Webpronews-HasGoogleLostItsCharm315-286.jpg No license (All rights reserved)
Although the initial hype around Google+ was strong, it seems to be losing some of its appeal. In fact, it’s even been declared dead by some including Dan Reimold, the Assistant Professor of Journalism at the University of Tampa. As he explained to WebProNews, Google+ hasn’t offered him anything that he wasn’t already getting from Facebook, Twitter, blogs, and other sources. He said he actually became “bored” with the service. After publicizing his opinions, Reimold told us that many others have expressed the same feelings. He said the future of the service would really be dependent upon how many users were actively using it in 6 months. ]]> http://blip.tv/file/5636598 Technology dan reimold featured google social media Tue, 18 Oct 2011 14:33:57 +0000 dan, reimold, featured, google, social, media http://a.images.blip.tv/Webpronews-HasGoogleLostItsCharm315-286.jpg dan, reimold, featured, google, social, media ]]> Has Google+ Lost Its Charm? -84.4558 C87896DE-F995-11E0-8A34-E3FF6E205491 http://blip.tv/webpronews/sneakpeeq-an-app-that-brings-social-commerce-to-facebook-5653695 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5653695 5636585 file TV-UN 0.0 2011-10-18T14:30:53Z English Tech,Learning,News 0 0 0 Learning 1 514 AYLZiiMC http://blip.tv/play/AYLZiiMC http://blip.tv/comments/?attached_to=post5653695&skin=rss Webpronews-SneakpeeqAnAppThatBringsSocialCommerceToFacebook146-972.jpg No license (All rights reserved)
Facebook is becoming a portal for many activities, so why not add shopping to the mix? This is exactly what Sneakpeeq is trying to do. The app prides itself with creating an offline shopping experience online. Henry Kim, the company’s President and Co-founder, spoke with WebProNews and explained that the app uses Facebook own social tools to emulate an offline shopping environment. Since shopping is a social experience and Facebook has mass traction, Kim told us that the two fit together perfectly. Sneakpeeq also plans to further its social integration as Facebook’s new changes are fully rolled out. ]]> http://blip.tv/file/5636585 Technology apps ecommerce facebook henry kim sneakpeeq social shopping Tue, 18 Oct 2011 14:30:53 +0000 apps, ecommerce, facebook, henry, kim, sneakpeeq, social, shopping http://a.images.blip.tv/Webpronews-SneakpeeqAnAppThatBringsSocialCommerceToFacebook146-972.jpg apps, ecommerce, facebook, henry, kim, sneakpeeq, social, shopping ]]> Sneakpeeq: An App That Brings Social Commerce to Facebook -84.4558 7B1FF376-F8F7-11E0-973D-FAB213AD6B94 http://blip.tv/webpronews/what-you-should-be-measuring-in-social-media-5651259 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5651259 5634149 file TV-UN 0.0 2011-10-17T19:37:42Z English Tech,Learning,News 0 0 0 Learning 1 420 AYLY9x8C http://blip.tv/play/AYLY9x8C http://blip.tv/comments/?attached_to=post5651259&skin=rss Webpronews-WhatYouShouldBeMeasuringInSocialMedia976-874.jpg No license (All rights reserved)
So many marketers fret about measuring their social media activities, but they really shouldn’t. Dave Fleet, the Vice President of Digital at Edelman Toronto, talked with us and explained that social media activity should be directly related to business objectives. When these two areas are connected, the metrics become apparent. According to Fleet, the reason measuring social media becomes confusing is because, more often than not, marketers fail to create a solid plan. If they start with a plan, develop business objectives, and then find measurable tactics that tie back to the plan, the metrics should be clear. ]]> http://blip.tv/file/5634149 Technology business objectives dave fleet measurement social media Mon, 17 Oct 2011 19:37:42 +0000 business, objectives, dave, fleet, measurement, social, media http://a.images.blip.tv/Webpronews-WhatYouShouldBeMeasuringInSocialMedia976-874.jpg business, objectives, dave, fleet, measurement, social, media ]]> What You Should Be Measuring in Social Media -84.4558 A0566966-F6AB-11E0-9B46-949B3834E5E7 http://blip.tv/webpronews/at-t-t-mobile-merger-would-help-fulfill-obama-s-broadband-goal-5644341 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5644341 5627231 file TV-UN 0.0 2011-10-14T21:29:41Z English Tech,Learning,News 0 0 0 News & Politics 1 920 AYLYwRkC http://blip.tv/play/AYLYwRkC http://blip.tv/comments/?attached_to=post5644341&skin=rss Webpronews-ATTTMobileMergerWouldHelpFulfillObamasBroadbandGoal731-389.jpg No license (All rights reserved)
The debate around the AT&T/T-Mobile merger seems to be growing daily. Despite the opposition and the lawsuits to block the acquisition from both the U.S. Department of Justice and Sprint, supporters continue to speak out about the benefits the merger would provide. Former Congressman Rick Boucher, who is also the Honorary Chairman of the Internet Innovation Alliance (IIA), is among this group of supporters because he believes the deal would be advantageous for innovation, the economy, and job creation. He spoke with WebProNews and said that the merger would not only achieve broadband deployment, but that it would also help fulfill the President’s goal of having 98 percent of the country have access to broadband. For these reasons and others, he believes that it will be approved. Do you agree? ]]> http://blip.tv/file/5627231 Technology 4g acquisitions at&t/tmobile deal broadband economy featured internet innovation alliance mergers mobile rick boucher wireless Fri, 14 Oct 2011 21:29:41 +0000 4g, acquisitions, at&t/tmobile, deal, broadband, economy, featured, internet, innovation, alliance, mergers, mobile, rick, boucher, wireless http://a.images.blip.tv/Webpronews-ATTTMobileMergerWouldHelpFulfillObamasBroadbandGoal731-389.jpg 4g, acquisitions, at&t/tmobile, deal, broadband, economy, featured, internet, innovation, alliance, mergers, mobile, rick, boucher, wireless ]]> AT&T/T-Mobile Merger Would Help Fulfill Obama’s Broadband Goal -84.4558 9A6FC18E-F6A9-11E0-B21F-AADA4F7E084C http://blip.tv/webpronews/bloggers-compete-new-platform-for-bloggers-and-advertisers-5644306 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5644306 5627196 file TV-UN 0.0 2011-10-14T21:15:12Z English Tech,Learning,News 0 0 0 Learning 1 425 AYLYwHYC http://blip.tv/play/AYLYwHYC http://blip.tv/comments/?attached_to=post5644306&skin=rss Webpronews-BloggersCompeteNewPlatformForBloggersAndAdvertisers125-921.jpg No license (All rights reserved)
A new startup launched recently in hopes of encouraging bloggers and advertisers to work together. It’s called Bloggers Compete and allows bloggers to compete about a given topic. As Pavan Katepalli, the startup’s CEO and Founder, explained to us, advertisers create contests around particular topics and encourage bloggers to write about them for a prize. The advertisers also receive a link back to their site and the opportunity to have their message spread across social media sites. In turn, the blogger gets a prize and recognition on Bloggers Compete. ]]> http://blip.tv/file/5627196 Technology advertising bloggers compete blogging pavan katepalli startup Fri, 14 Oct 2011 21:15:12 +0000 advertising, bloggers, compete, blogging, pavan, katepalli, startup http://a.images.blip.tv/Webpronews-BloggersCompeteNewPlatformForBloggersAndAdvertisers125-921.jpg advertising, bloggers, compete, blogging, pavan, katepalli, startup ]]> Bloggers Compete: New Platform for Bloggers and Advertisers -84.4558 172A5BF4-F6A9-11E0-A0BD-9E4CAD74EBCC http://blip.tv/webpronews/networking-on-linkedin-why-you-better-be-doing-it-5644295 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5644295 5627185 file TV-UN 0.0 2011-10-14T21:11:32Z English Tech,Learning,News 0 0 0 News & Politics 1 901 AYLYwGsC http://blip.tv/play/AYLYwGsC http://blip.tv/comments/?attached_to=post5644295&skin=rss Webpronews-NetworkingOnLinkedInWhyYouBetterBeDoingIt732-612.jpg No license (All rights reserved)
In today’s economy, people understand that networking is important. Whether it is in-person or through social networking sites, for the most part, people try to take advantage of networking. However, because people often associate LinkedIn as a place to find jobs, they forget about how powerful it can be for networking. Nicole Williams, LinkedIn’s Connections Director, told us that the professional network could actually be a game changer in terms of a person’s career. As she explained, LinkedIn is a platform that is full of credentials and qualified referrals that people need to be utilizing. Through products such as LinkedIn Today, users can keep up with the latest developments and events in their related industries. Additionally, the company recently introduced Causes to allow users to get credit for their volunteer efforts. Williams said that both these areas, among others, create great networking outlets, which could lead to potential job opportunities. Are you taking advantage of them? ]]> http://blip.tv/file/5627185 Technology featured job opportunities linkedin networking nicole williams social media Fri, 14 Oct 2011 21:11:32 +0000 featured, job, opportunities, linkedin, networking, nicole, williams, social, media http://a.images.blip.tv/Webpronews-NetworkingOnLinkedInWhyYouBetterBeDoingIt732-612.jpg featured, job, opportunities, linkedin, networking, nicole, williams, social, media ]]> Networking on LinkedIn & Why You Better Be Doing It -84.4558 0329F66E-F6A9-11E0-AF60-FD561EA55CE9 http://blip.tv/webpronews/using-marketing-to-find-the-job-of-your-dreams-5644292 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5644292 5627182 file TV-UN 0.0 2011-10-14T21:10:58Z English Tech,Learning,News 0 0 0 Learning 1 658 AYLYwGgC http://blip.tv/play/AYLYwGgC http://blip.tv/comments/?attached_to=post5644292&skin=rss Webpronews-UsingMarketingToFindTheJobOfYourDreams128-349.jpg No license (All rights reserved)
With all the hype around the perks that Google employees get, it’s natural that a lot of people want to work there. In order to stand out among all the other applicants, Matthew Epstein, a product marketer, created an entire online campaign to get his dream job. To put it mildly, his campaign was interesting. However, he did get Google’s attention. Although the search giant did not hire him, he believes his campaign was a success. He was interviewed by Microsoft, Amazon, and Salesforce, and, in the end, was offered his dream job from an investment company called SigFig. Epstein told us that we could expect “interesting things” from SigFig in terms of marketing campaigns going forward. ]]> http://blip.tv/file/5627182 Technology featured google marketing matthew epstein sigfig viral Fri, 14 Oct 2011 21:10:58 +0000 featured, google, marketing, matthew, epstein, sigfig, viral http://a.images.blip.tv/Webpronews-UsingMarketingToFindTheJobOfYourDreams128-349.jpg featured, google, marketing, matthew, epstein, sigfig, viral ]]> Using Marketing to Find the Job of Your Dreams -84.4558 447AB910-F6A8-11E0-937B-AA7674E3C88B http://blip.tv/webpronews/understanding-that-a-social-business-is-a-smart-business-5644274 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5644274 5627164 file TV-UN 0.0 2011-10-14T21:05:38Z English Tech,Learning,News 0 0 0 News & Politics 1 533 AYLYwFYC http://blip.tv/play/AYLYwFYC http://blip.tv/comments/?attached_to=post5644274&skin=rss Webpronews-UnderstandingThatASocialBusinessIsASmartBusiness816-183.jpg No license (All rights reserved)
Although a lot of businesses are adopting social media strategies, is this enough? According to Michael Brito, the Senior Vice President of Social Business at Edelman Digital, it’s not. He just released a book entitled Smart Business, Social Business: A Playbook for Social Media in Your Organization, which discusses the difference between a social business and a social brand. As he explained to WebProNews, a social business starts internally and needs to come before a social brand. He said that a business should do more than just “say” they believe in social media. It needs to exhibit social behavior within the business. If businesses create this social culture within, Brito believes that they will be able to be smarter and more effective in their overall social strategy. WebProNews is partnering with BlogWorld and New Media Expo, the world’s first and largest new media conference, in an effort to broadcast how new media can grow your business, brand, and audience. BlogWorld takes place November 3-5 in Los Angeles and includes speakers such as Michael Brito. Stay tuned to WebProNews for much more exclusive coverage. ]]> http://blip.tv/file/5627164 Technology books branding infrastructure michael brito social media Fri, 14 Oct 2011 21:05:38 +0000 books, branding, infrastructure, michael, brito, social, media http://a.images.blip.tv/Webpronews-UnderstandingThatASocialBusinessIsASmartBusiness816-183.jpg books, branding, infrastructure, michael, brito, social, media ]]> Understanding That a Social Business Is a Smart Business -84.4558 13569BC6-F6A6-11E0-BDBF-9C78419AE999 http://blip.tv/webpronews/why-cloud-computing-may-not-be-all-it-s-cracked-up-to-be-5644219 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5644219 5627109 file TV-UN 0.0 2011-10-14T20:49:57Z English Tech,Learning,News 0 0 0 News & Politics 1 954 AYLYwB8C http://blip.tv/play/AYLYwB8C http://blip.tv/comments/?attached_to=post5644219&skin=rss Webpronews-WhyCloudComputingMayNotBeAllItsCrackedUpToBe796-697.jpg No license (All rights reserved)
The advantages of the cloud have been widely pushed over the past couple of years. But is it really all that? Jason Scott, a digital historian and archivist, doesn’t believe that it is. However, he’s not against the cloud itself, but instead is against the term and the use of the term. Scott told WebProNews that he believes the cloud phenomenon that is currently happening is nothing more than a marketing gimmick. The term is used in so many different contexts that its real definition is blurred. As a historian, he is working to clearly define and provide proof for what the cloud is and what it’s not. Scott also told us that individuals and businesses should be proactive in understanding the truth about it. ]]> http://blip.tv/file/5627109 Technology cloud computing featured jason scott marketing gimmick technology Fri, 14 Oct 2011 20:49:57 +0000 cloud, computing, featured, jason, scott, marketing, gimmick, technology http://a.images.blip.tv/Webpronews-WhyCloudComputingMayNotBeAllItsCrackedUpToBe796-697.jpg cloud, computing, featured, jason, scott, marketing, gimmick, technology ]]> Why Cloud Computing May Not Be All It’s Cracked Up to Be -84.4558 AC22B980-F6A5-11E0-B01A-8A7C4EAF710D http://blip.tv/webpronews/self-publishing-a-game-changer-for-the-publishing-industry-5644213 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5644213 5627103 file TV-UN 0.0 2011-10-14T20:47:03Z English Tech,Learning,News 0 0 0 Learning 1 519 AYLYwBkC http://blip.tv/play/AYLYwBkC http://blip.tv/comments/?attached_to=post5644213&skin=rss Webpronews-SelfPublishingAGameChangerForThePublishingIndustry168-566.jpg No license (All rights reserved)
The publishing industry is changing in a major way. Although traditional publishing methods are highly regarded, they are also very costly and somewhat cumbersome. After experiencing this personally with his book Attention! This Book Will Make You Money, Jim Kukral realized that he could do it just as easily himself. He even came up with an idea that uses crowdsourcing to pre-fund a series of books, which has raised over 0,000 up to this point. Kukral told us that, while books and newspapers would always exist, self-publishing created opportunities for more people to get published. How do you see self-publishing methods impacting the overall publishing industry? WebProNews is partnering with BlogWorld and New Media Expo, the world’s first and largest new media conference, in an effort to broadcast how new media can grow your business, brand, and audience. BlogWorld takes place November 3-5 in Los Angeles and includes speakers such as Jim Kukral. Stay tuned to WebProNews for much more exclusive coverage. ]]> http://blip.tv/file/5627103 Videoblogging blogworld expo books featured jim kukral monetization publishing selfpublishing Fri, 14 Oct 2011 20:47:03 +0000 blogworld, expo, books, featured, jim, kukral, monetization, publishing, selfpublishing http://a.images.blip.tv/Webpronews-SelfPublishingAGameChangerForThePublishingIndustry168-566.jpg blogworld, expo, books, featured, jim, kukral, monetization, publishing, selfpublishing ]]> Self-Publishing: A Game Changer for the Publishing Industry -84.4558 389BA554-F6A4-11E0-B2FB-E8BDE8C97ED8 http://blip.tv/webpronews/dissect-user-engagement-with-new-facebook-tools-5644173 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5644173 5627063 file TV-UN 0.0 2011-10-14T20:36:40Z English Tech,Learning,News 0 0 0 News & Politics 1 437 AYLYv3EC http://blip.tv/play/AYLYv3EC http://blip.tv/comments/?attached_to=post5644173&skin=rss Webpronews-DissectUserEngagementWithNewFacebookTools296-633.jpg No license (All rights reserved)
Marketing on Facebook may have gotten a little bit easier thanks to the release of a couple of tools for analyzing Facebook brand pages. For starters, Facebook released updates to its Page Insights product to help brands better understand how their page is performing. WebProNews spoke with Justin Kistner, the Director of Social Products at Webtrends, which is a company that was included in the Alpha testing of Facebook’s new product. He told us that the new Facebook Insights tool focuses more on measuring engagement and not just fan growth. Incidentally, Webtrends also introduced a tool called Hoverstats that allows page owners to evaluate the effectiveness of their posts. He said the idea behind both tools is to help brands determine whether or not they are reaching and engaging with their fans. ]]> http://blip.tv/file/5627063 Technology analytics facebook facebook insights hoverstats justin kistner social media tools webtrends Fri, 14 Oct 2011 20:36:40 +0000 analytics, facebook, facebook, insights, hoverstats, justin, kistner, social, media, tools, webtrends http://a.images.blip.tv/Webpronews-DissectUserEngagementWithNewFacebookTools296-633.jpg analytics, facebook, facebook, insights, hoverstats, justin, kistner, social, media, tools, webtrends ]]> Dissect User Engagement with New Facebook Tools -84.4558 38E014E2-F6A3-11E0-B154-E33EB5D2AE78 http://blip.tv/webpronews/amazon-silk-to-transform-the-browser-world-or-not-5644149 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5644149 5627039 file TV-UN 0.0 2011-10-14T20:29:31Z English Tech,Learning,News 0 0 0 Learning 1 879 AYLYv1kC http://blip.tv/play/AYLYv1kC http://blip.tv/comments/?attached_to=post5644149&skin=rss Webpronews-AmazonSilkToTransformTheBrowserWorldOrNot493-434.jpg No license (All rights reserved)
When Amazon entered the tablet market with the Kindle Fire, it also announced its entrance into the Web browser world. Its browser is called Silk and is unique for splitting its functionality between the mobile device and the cloud. Although Amazon is not the first player to do this, it is still a relatively new concept for browsers. According to Al Hilwa, an analyst with IDC, this split functionality will greatly increase speed, which is important since Amazon’s motive is content-based. He told us that it made perfect sense for Amazon to make this move. Hilwa also indicated that other browsers such as Chrome could potentially follow suit with similar offerings. So, is Amazon Silk a browser revolution, or is it too soon to say? ]]> http://blip.tv/file/5627039 Technology al hilwa amazon silk analysis web browsers Fri, 14 Oct 2011 20:29:31 +0000 al, hilwa, amazon, silk, analysis, web, browsers http://a.images.blip.tv/Webpronews-AmazonSilkToTransformTheBrowserWorldOrNot493-434.jpg al, hilwa, amazon, silk, analysis, web, browsers ]]> Amazon Silk: To Transform the Browser World or Not? -84.4558 25AEBBF4-F6A2-11E0-A611-A9E85CDC97B8 http://blip.tv/webpronews/next-media-animation-the-process-behind-the-production-5644132 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5644132 5627022 file TV-UN 0.0 2011-10-14T20:21:49Z English Tech,Learning,News 0 0 0 Learning 1 351 AYLYv0gC http://blip.tv/play/AYLYv0gC http://blip.tv/comments/?attached_to=post5644132&skin=rss Webpronews-NextMediaAnimationTheProcessBehindTheProduction211-351.jpg No license (All rights reserved)
Next Media Animation, a Taiwan-based company, is getting a lot of attention lately for its humorous parodies. WebProNews spoke with Emily Wu, production manager with the company, about some of their recent productions involving Steve Jobs and Michael Arrington. As she explained, the company’s team of journalists looks at the top headlines of the day, creates a script, and from there takes it to their team of animators. Since there is really no limit to the type of content they produce, they have animations covering multiple industries including tech, entertainment, sports, and politics. Many of the animations are humorous, but the company also creates hard news productions. Wu told us Next Media Animation believes that their animations help consumers better understand what is happening in the news. ]]> http://blip.tv/file/5627022 Sports animation emily wu humor media next media animation parody technology Fri, 14 Oct 2011 20:21:49 +0000 animation, emily, wu, humor, media, next, media, animation, parody, technology http://a.images.blip.tv/Webpronews-NextMediaAnimationTheProcessBehindTheProduction211-351.jpg animation, emily, wu, humor, media, next, media, animation, parody, technology ]]> Next Media Animation: The Process behind the Production -84.4558 E3D045A0-F6A0-11E0-ACF4-F43A6123BAE2 http://blip.tv/webpronews/merging-social-media-with-healthcare-5644097 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 5644097 5626987 file TV-UN 0.0 2011-10-14T20:12:49Z English Tech,Learning,News 0 0 0 News & Politics 1 636 AYLYvyUC http://blip.tv/play/AYLYvyUC http://blip.tv/comments/?attached_to=post5644097&skin=rss Webpronews-MergingSocialMediaWithHealthcare705-638.jpg No license (All rights reserved)
Social media is making its way into just about every industry, and the healthcare industry is no exception. Healthcare is a very regulated industry, but it is still finding ways to incorporate social media. Although it’s a slow process, it is still progress. Websites such as CaringBridge has helped this development by creating an outlet for family and friends to stay up to date on a loved one’s condition. As these types of support groups have expanded online, patients often go to them for information instead of going to a healthcare professional. For this reason, Sona Mehring, the CEO and Founder of CaringBridge, told us that social media has changed the healthcare industry for the better. She believes that patients have more support, which helps them to heal more quickly. ]]> http://blip.tv/file/5626987 Technology caringbridge healthcare social media sona mehring technology Fri, 14 Oct 2011 20:12:49 +0000 caringbridge, healthcare, social, media, sona, mehring, technology http://a.images.blip.tv/Webpronews-MergingSocialMediaWithHealthcare705-638.jpg caringbridge, healthcare, social, media, sona, mehring, technology ]]> Merging Social Media with Healthcare -84.4558 84D4433E-DBA9-11DF-A134-96610E3A8419 http://blip.tv/webpronews/keeping-up-with-the-now-revolution-4286010 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 4286010 4267308 file TV-UN 0.0 2010-10-19T17:51:36Z English Tech,Learning,News 0 0 0 Learning 1 427 AYKFzR4C http://blip.tv/play/AYKFzR4C http://blip.tv/comments/?attached_to=post4286010&skin=rss Webpronews-KeepingUpWithTheNowRevolution293-470.jpg http://a.images.blip.tv/Webpronews-KeepingUpWithTheNowRevolution293-470-287.jpg No license (All rights reserved)
Businesses have encountered and adjusted to many changes in communication over time. Although social media is one of the biggest shifts in communication, businesses are having a harder time implementing it. According to Amber Naslund of Radian6, businesses have integrated the telephone, fax machine, and email, but have yet to fully embrace social media. “We’re a little obsessed with the tools themselves instead of just the notion of what they do,” says Naslund. Businesses also struggle with the real-time aspect of social media. They are not used to the fact that they need to raise their standards and keep up with the speed of “now.” In order for a business to be effective in real-time, Naslund believes that it starts internally. As she puts it, today, every employee has to be a marketer and every customer is a potential reporter. Incidentally, all these topics are discussed in Naslund’s new book, The Now Revolution. It details the 7 different shifts that businesses need to make to adapt to this real-time revolution. These shifts include: 1. Culture 2. Hiring the right people 3. Organizing employees as a team 4. Listening and building listening programs 5. Emphasizing the response capability for everyone in an organization 6. Handling crisis 7. Measurement The book will be released in February of next year, but pre-orders are available now. Is your business adjusting to this “now revolution”? ]]> http://blip.tv/file/4267308 Videoblogging blogworld bwe blogworld expo 2010 amber naslund radian6 books webpronews abby johnson communication social media realtime Tue, 19 Oct 2010 17:51:36 +0000 blogworld, bwe, blogworld, expo, 2010, amber, naslund, radian6, books, webpronews, abby, johnson, communication, social, media, realtime http://a.images.blip.tv/Webpronews-KeepingUpWithTheNowRevolution293-470.jpg blogworld, bwe, blogworld, expo, 2010, amber, naslund, radian6, books, webpronews, abby, johnson, communication, social, media, realtime ]]> Keeping Up With The Now Revolution -84.4558 A45172CE-7D51-11DF-819D-CA8FEA30BB80 http://blip.tv/webpronews/how-caffeine-is-already-changing-the-search-landscape-3802966 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3802966 3783906 file TV-UN 0.0 2010-06-21T16:25:44Z English Tech,Learning,News 0 0 0 Learning 1 1105 AYHojzoC http://blip.tv/play/AYHojzoC http://blip.tv/comments/?attached_to=post3802966&skin=rss Webpronews-HowCaffeineIsAlreadyChangingTheSearchLandscape465-293.jpg http://a.images.blip.tv/Webpronews-HowCaffeineIsAlreadyChangingTheSearchLandscape465-293-303.jpg No license (All rights reserved)
When people talk about the future of search, they often include factors such as mobile, social, real-time, and other buzz-type words. But it is not very often that they offer an explanation as to how these elements will impact search moving forward. However, in this interview with WebProNews, search veteran Bruce Clay tells that side of the story. In the early days, Clay says SEO was easy. He goes on to say that it was somewhat defined even 5 years ago, but social, mobile, and local are not defined at all. Now, SEO is more difficult and targeted and will get even harder over time. He calls the top 3 search results the new first page. “You can’t be good at SEO, you have to be great,” says Clay. In the next 18 months, he believes the hottest topics in SEO circles will be local, social media, conversions, and somewhat surprisingly, only some discussion about mobile. The reason for this lack of mobile discussion is because people do not like the mobile browser. Clay thinks the mobile device will become an operating system with the ability to connect apps directly to the Web, which would eliminate the need for a browser. Although he believes a “find” app will be dominant over a search app, he doesn’t believe that mobile will replace search. In regards to Google’s recent MayDay update, Clay says he saw nothing but good results for sites that optimized for the long tail. While sites that had casual long tail results lost some traffic, he pointed out that it didn’t impact their conversions. Google Caffeine is another update that has been receiving a lot of attention of late and Clay had a lot to share about it as well. Last year, Google said that it was rolling Caffeine out to one data center and would slowly roll it out to the others. After having a conversation with Google’s Matt Cutts, Clay believes Caffeine is completely rolled out now but just not in 100 percent of the queries. He goes on to say that advantages of Caffeine are the near real-time page index updates and increased spam filters. In addition, he says there are several behind-the-scenes factors that make it even more interesting. Although Google has not officially announced it, users can now buy Unicode characters in urls and the search engine supports it. He also brings up a point about how Google recently said that it has 200 variables in the algorithm. As a result, search results were slower and behavioral search was penalized. Moving forward, Clay believes that multiple disjointed queries will determine search results but says it can’t be done without a faster index. One of the big details that Google has emphasized about Caffeine is its faster index. According to Clay, if behavioral search works, PPC ads will be better and more targeted, which means that ROI will increase. As the ROI increases, the bid will also increase, which would ultimately generate more revenue for Google. All that said, the searchers would win as well since they would be getting better results. Clay has given us a lot to think about. How do you feel about his projections? ]]> http://blip.tv/file/3783906 Technology bruce clay future of search google google caffeine local search mike mcdonald mobile social media predictions search search engines seo site speed smx smx advanced 2010 webpronews Mon, 21 Jun 2010 16:25:44 +0000 bruce, clay, future, of, search, google, google, caffeine, local, search, mike, mcdonald, mobile, social, media, predictions, search, search, engines, seo, site, speed, smx, smx, advanced, 2010, webpronews http://a.images.blip.tv/Webpronews-HowCaffeineIsAlreadyChangingTheSearchLandscape465-293.jpg bruce, clay, future, of, search, google, google, caffeine, local, search, mike, mcdonald, mobile, social, media, predictions, search, search, engines, seo, site, speed, smx, smx, advanced, 2010, webpronews ]]> How Caffeine Is Already Changing the Search Landscape -84.4558 A711D5A2-7D4D-11DF-8BDA-8E81F04C3865 http://blip.tv/webpronews/openness-and-privacy-finding-the-balance-3802848 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3802848 3783788 file TV-UN 0.0 2010-06-21T15:57:11Z English Tech,Learning,News 0 0 0 Learning 1 712 AYHojkQC http://blip.tv/play/AYHojkQC http://blip.tv/comments/?attached_to=post3802848&skin=rss Webpronews-OpennessAndPrivacyFindingTheBalance268-111.jpg http://a.images.blip.tv/Webpronews-OpennessAndPrivacyFindingTheBalance268-111-576.jpg No license (All rights reserved)
Can a person be both open and maintain his privacy? It’s an interesting scenario and one that many people find themselves being faced with today. To clarify the matter, WebProNews spoke with Chris Messina, an Open Web Advocate with Google. According to him, openness is a term that is overused and often used incorrectly. In terms of technology, he believes it means that anyone can have access to it. Another element involved with openness is governance. In other words, who has the authority to give permission to modify the technology? Openness is also used when pertaining to online profiles and how much information a person is willing to reveal about himself. In addition, some people define openness as personal information made public by default. Messina believes a balance is needed between openness and privacy. He calls the wide misuse of openness “openwashing.” For example, when people call themselves open but don’t have a governance model, a participation model, and don’t allow complete access to their technology, they aren’t really being open. To make certain that those claiming to be open actually are being open, Messina suggests asking the following questions: - Do I need permission to use the technology? - Do I need permission to change the technology? - Do I have to pay to use the technology and build new innovations on top of it? - Are there other restrictions with the technology? Finding the balance between openness and privacy is the ongoing challenge. But as people start to truly understand what openness is, maybe it will be a good starting point in the right direction. In this interview, Messina also shares the concept of the “social agent” and how it simplifies many problems. In addition, he shares his thoughts on Facebook’s open graph and concerns with user privacy, the recent combining of OpenID and OAuth with OpenID Connect, and Net Neutrality in regards to the latest ruling in favor of Comcast. ]]> http://blip.tv/file/3783788 Technology abby johnson chris messina facebook google i/o google i/o 2010 net neutrality oauth open web openid openid connect openness privacy social agent social media webpronews Mon, 21 Jun 2010 15:57:11 +0000 abby, johnson, chris, messina, facebook, google, i/o, google, i/o, 2010, net, neutrality, oauth, open, web, openid, openid, connect, openness, privacy, social, agent, social, media, webpronews http://a.images.blip.tv/Webpronews-OpennessAndPrivacyFindingTheBalance268-111.jpg abby, johnson, chris, messina, facebook, google, i/o, google, i/o, 2010, net, neutrality, oauth, open, web, openid, openid, connect, openness, privacy, social, agent, social, media, webpronews ]]> Openness and Privacy: Finding the Balance -84.4558 022718D4-7D4A-11DF-B188-A69FB8F8D481 http://blip.tv/webpronews/google-seo-vs-bing-seo-3802775 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3802775 3783713 file TV-UN 0.0 2010-06-21T15:31:06Z English Tech,Learning,News 0 0 0 Learning 1 295 AYHojXsC http://blip.tv/play/AYHojXsC http://blip.tv/comments/?attached_to=post3802775&skin=rss Webpronews-GoogleSEOVsBingSEO434-849.jpg http://a.images.blip.tv/Webpronews-GoogleSEOVsBingSEO434-849-298.jpg No license (All rights reserved)
Have you found your SEO efforts for Google and Bing to be similar or different? According to Janet Driscoll Miller of Search Mojo, there are both similarities and differences when doing SEO for Google and Bing. She adds that Bing has many opportunities over Google but that it also has its share of challenges. On the similarity side, one example is that the same sitemap can work in both Google and Bing. One example of a difference between the two is that with Google Shopping, it’s a free download; Bing Shopping on the other hand, is paid only. In regards to on-page factors, Rand Fishkin of SEOmoz did an extensive study and found that, ironically, the on-page changes users make really do not boost positions in either Google or Bing. Instead, both engines place more weight on exact match domains and the variety of domains that users have inbound links from. For Bing specifically, Driscoll Miller says a good rule of thumb is to have many inbound links coming from a variety of domains, as opposed to having lots of links coming from a single domain. Bing’s Webmaster Tools, which we are told will be getting a revamp soon, have a tool that places value on inbound links. This helps SEOs understand what type of links Bing values the most. Although some people still only concentrate on Google, Driscoll Miller advises people to begin thinking about Bing. “I think a lot of people have been somewhat ignoring Bing and probably shouldn’t, because it really does have some value, “ she says. What are your SEO challenges for Google and Bing? ]]> http://blip.tv/file/3783713 Technology bing google janet driscoll miller mike mcdonald search mojo seo smx smx advanced 2010 tips webpronews Mon, 21 Jun 2010 15:31:06 +0000 bing, google, janet, driscoll, miller, mike, mcdonald, search, mojo, seo, smx, smx, advanced, 2010, tips, webpronews http://a.images.blip.tv/Webpronews-GoogleSEOVsBingSEO434-849.jpg bing, google, janet, driscoll, miller, mike, mcdonald, search, mojo, seo, smx, smx, advanced, 2010, tips, webpronews ]]> Google SEO vs. Bing SEO -84.4558 E87DF698-7D42-11DF-8C30-8ECFBCAA2BD9 http://blip.tv/webpronews/lack-of-conversions-try-marketing-3802552 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3802552 3783488 file TV-UN 0.0 2010-06-21T14:40:16Z English Tech,Learning,News 0 0 0 Learning 1 268 AYHojBwC http://blip.tv/play/AYHojBwC http://blip.tv/comments/?attached_to=post3802552&skin=rss Webpronews-LackOfConversionsTryMarketing588-771.jpg http://a.images.blip.tv/Webpronews-LackOfConversionsTryMarketing588-771-1.jpg No license (All rights reserved)
Conversions mean a lot of different things to different people. The one point of agreement with everyone is that they all want conversions. So, what are you doing to make sure people are converting? WebProNews recently spoke with Vic Drabicky of Range Online Media about this very matter. As he points out, it is important to, first of all, understand that a conversion is more than a sale. There are multiple other factors involved in the process aside from the actual conversion. One of those factors is marketing. If the conversion rate is low, it could have something to do with the marketing of it. Drabicky says one of the reasons for bad marketing could be misinterpreting how the marketing budget fits into the marketplace. To avoid this problem, he suggests finding the market demand before determining the budget. Another factor involved with conversions is past impressions. Drabicky advises users to look outside the conversion and consider elements such as attribution modeling to find out what really is happening. Lastly, Drabicky emphasizes the importance of good data across all channels. Data can provide helpful insights into areas that need more investment and areas that do not need continued investment. According to Drabicky, if all the above factors are evaluated, many times conversion rate isn’t the problem at all. More often than not, the real problem is the marketing. ]]> http://blip.tv/file/3783488 Technology conversion rate optimization data marketing mike mcdonald range online media seo smx smx advanced 2010 tips vic drabicky webpronews Mon, 21 Jun 2010 14:40:16 +0000 conversion, rate, optimization, data, marketing, mike, mcdonald, range, online, media, seo, smx, smx, advanced, 2010, tips, vic, drabicky, webpronews http://a.images.blip.tv/Webpronews-LackOfConversionsTryMarketing588-771.jpg conversion, rate, optimization, data, marketing, mike, mcdonald, range, online, media, seo, smx, smx, advanced, 2010, tips, vic, drabicky, webpronews ]]> Lack of Conversions? Try Marketing -84.4558 08DC9BDC-7D3F-11DF-80F6-ED0521E76050 http://blip.tv/webpronews/building-a-competent-sales-staff-3802413 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3802413 3783346 file TV-UN 0.0 2010-06-21T14:12:32Z English Tech,Learning,News 0 0 0 Learning 1 215 AYHoixEC http://blip.tv/play/AYHoixEC http://blip.tv/comments/?attached_to=post3802413&skin=rss Webpronews-BuildingACompetentSalesStaff398-678.jpg http://a.images.blip.tv/Webpronews-BuildingACompetentSalesStaff398-678-401.jpg No license (All rights reserved)
What does it take for a business to be successful at sales? According to Jenny Dibble, the owner of SearchMarketMe, finding the right person to make the sales is the first big step. Just because a person has 20 years of sales experience doesn’t always mean he or she is cut out for the job. Dibble says a person needs to possess success and drive factors. She also points out that physical appearance plays an important role in sales, even in online sales. As she explains, a person with a polished physical appearance will often have a stronger drive than a person who does not care as much about outward appearance. When a business finds the right sales staff, it will see how sales can help it expand to a new level. “It’s integral if you want to grow your business to a more substantial agency that you understand how to successfully ramp up a salesperson,” says Dibble. ]]> http://blip.tv/file/3783346 Technology jenny dibble mike mcdonald sales searchmarketme smx smx advanced 2010 success webpronews Mon, 21 Jun 2010 14:12:32 +0000 jenny, dibble, mike, mcdonald, sales, searchmarketme, smx, smx, advanced, 2010, success, webpronews http://a.images.blip.tv/Webpronews-BuildingACompetentSalesStaff398-678.jpg jenny, dibble, mike, mcdonald, sales, searchmarketme, smx, smx, advanced, 2010, success, webpronews ]]> Building a Competent Sales Staff -84.4558 7FFD8C00-7D3D-11DF-9EB2-81FF37D87037 http://blip.tv/webpronews/coming-soon-new-bing-webmaster-tools-3802371 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3802371 3783304 file TV-UN 0.0 2010-06-21T14:01:33Z English Tech,Learning,News 0 0 0 Learning 1 244 AYHoimcC http://blip.tv/play/AYHoimcC http://blip.tv/comments/?attached_to=post3802371&skin=rss Webpronews-ComingSoonNewBingWebmasterTools127-256.jpg http://a.images.blip.tv/Webpronews-ComingSoonNewBingWebmasterTools127-256-699.jpg No license (All rights reserved)
At SMX Advanced, Bing revealed a preview of its new Webmaster Tools. WebProNews caught up with Eric Gilmore, a Group Product Manager with Bing, who says the new tools were built completely from scratch. According to Gilmore, the tools are all about design and scale. With the new modern architecture of the tools, Bing wants to give users more data, more relevant information, analytics, and more. Gilmore says the three main areas Bing focused on was crawl, index, and traffic. In addition, Bing is ensuring a simplified user experience and rich visualizations. Interestingly enough, Gilmore indicates that the feedback from users was very instrumental in the development of the tools. He went on to say that Bing wants to create an “open dialogue” relationship with its users. “We have a whole bunch of things we want to do, so this is just the beginning,” says Gilmore. Bing is currently fine-tuning the tools before they are released in the coming weeks. For the latest updates, check out the Webmaster Center blog. ]]> http://blip.tv/file/3783304 Technology analytics bing bing webmaster tools crawlability eric gilmore mike mcdonald smx smx advanced 2010 webpronews Mon, 21 Jun 2010 14:01:33 +0000 analytics, bing, bing, webmaster, tools, crawlability, eric, gilmore, mike, mcdonald, smx, smx, advanced, 2010, webpronews http://a.images.blip.tv/Webpronews-ComingSoonNewBingWebmasterTools127-256.jpg analytics, bing, bing, webmaster, tools, crawlability, eric, gilmore, mike, mcdonald, smx, smx, advanced, 2010, webpronews ]]> Coming Soon: New Bing Webmaster Tools -84.4558 6BE712B4-7D3C-11DF-8974-EB4D6CB9D8C8 http://blip.tv/webpronews/is-google-mayday-affecting-you-3802347 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3802347 3783280 file TV-UN 0.0 2010-06-21T13:53:50Z English Tech,Learning,News 0 0 0 Learning 1 641 AYHoik8C http://blip.tv/play/AYHoik8C http://blip.tv/comments/?attached_to=post3802347&skin=rss Webpronews-IsGoogleMayDayAffectingYou602-489.jpg http://a.images.blip.tv/Webpronews-IsGoogleMayDayAffectingYou602-489-95.jpg No license (All rights reserved)
Any time Google makes an update to its algorithm, it’s a big deal for webmasters. Following this trend, the Web community has reacted strongly to MayDay, a recent algorithm update from the search engine. As Google’s Matt Cutts explains to WebProNews, one of the primary goals of MayDay was to address the people who do the “bare minimum” to avoid being classified as spammers. This type of content is often referred to as content farms. Due to the many complaints Google received about these content farms, the search company made changes to its algorithm to ensure that it returns the best sites for users. “We’re trying to spot what are the signals for quality for pages or sites that really are going to be good for users,” says Cutts. If webmasters find themselves affected by these changes, Cutts suggests that they re-evaluate their content to make sure they are providing the highest quality content. According to Cutts, the sites most readily affected are those with auto-generated pages. On the topic of Caffeine, Cutts compares the index changes as moving from a bus to a limo. Back in 2003, the updates were slow, but with Caffeine, the index is faster, fresher, and richer. He says as soon as a document is documented, it is indexed. In this interview, Cutts also encourages webmasters to submit video sitemaps. Just as regular sitemaps are important to help Google discover pages, the search company wants to be able to have a comprehensive view of all the videos on the Web as well. ]]> http://blip.tv/file/3783280 Technology algorithm caffeine featured google google mayday matt cutts mike mcdonald mobile search seo smx smx advanced 2010 video sitemaps webpronews Mon, 21 Jun 2010 13:53:50 +0000 algorithm, caffeine, featured, google, google, mayday, matt, cutts, mike, mcdonald, mobile, search, seo, smx, smx, advanced, 2010, video, sitemaps, webpronews http://a.images.blip.tv/Webpronews-IsGoogleMayDayAffectingYou602-489.jpg algorithm, caffeine, featured, google, google, mayday, matt, cutts, mike, mcdonald, mobile, search, seo, smx, smx, advanced, 2010, video, sitemaps, webpronews ]]> Is Google MayDay Affecting You? -84.4558 A6ADA73E-7D3A-11DF-B18E-91EEB20A8EF8 http://blip.tv/webpronews/atlassian-fulfilling-need-for-cloud-based-tools-3802288 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3802288 3783221 file TV-UN 0.0 2010-06-21T13:41:10Z English Tech,Learning,News 0 0 0 Learning 1 295 AYHoihQC http://blip.tv/play/AYHoihQC http://blip.tv/comments/?attached_to=post3802288&skin=rss Webpronews-AtlassianFulfillingNeedForCloudBasedTools734-540.jpg http://a.images.blip.tv/Webpronews-AtlassianFulfillingNeedForCloudBasedTools734-540-456.jpg No license (All rights reserved)
As cloud computing becomes an increasingly important issue, the need for cloud-based tools increases as well. Atlassian, a software development and collaboration tools company, released JIRA Studio 2.0 late last year to help fill the need for cloud-based tools. WebProNews recently spoke with Jay Simons, the Vice President of Marketing at Atlassian, about the tool suite. JIRA Studio 2.0 is integrated with the Google Apps Marketplace. The tool suite includes an activity bar that incorporates Google Talk on every page. This allows developers to ask questions, make suggestions, and more without ever leaving the tools. Simons also offers a few tips for selling cloud apps on the Google Apps Marketplace. He says since very little information can be put on the list page, it is very important that it is descriptive. Additionally, he suggests thinking about where you take the user from the list page. According to Simons, testimonials and reviews are both effective. He says Atlassian would like to develop a way in which users could easily add reviews to the marketplace. For more information on Atlassian and their products, visit their site. ]]> http://blip.tv/file/3783221 Technology abby johnson atlassian cloud computing cloudbased tools development google apps marketplace google i/o google i/o 2010 jay simons jira studio software webpronews Mon, 21 Jun 2010 13:41:10 +0000 abby, johnson, atlassian, cloud, computing, cloudbased, tools, development, google, apps, marketplace, google, i/o, google, i/o, 2010, jay, simons, jira, studio, software, webpronews http://a.images.blip.tv/Webpronews-AtlassianFulfillingNeedForCloudBasedTools734-540.jpg abby, johnson, atlassian, cloud, computing, cloudbased, tools, development, google, apps, marketplace, google, i/o, google, i/o, 2010, jay, simons, jira, studio, software, webpronews ]]> Atlassian: Fulfilling Need for Cloud-Based Tools -84.4558 06C0501A-7D39-11DF-8970-DA8095669A82 http://blip.tv/webpronews/bridging-the-social-web-together-3802254 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3802254 3783187 file TV-UN 0.0 2010-06-21T13:29:32Z English Tech,Learning,News 0 0 0 Learning 1 390 AYHoiXIC http://blip.tv/play/AYHoiXIC http://blip.tv/comments/?attached_to=post3802254&skin=rss Webpronews-BridgingTheSocialWebTogether971-374.jpg http://a.images.blip.tv/Webpronews-BridgingTheSocialWebTogether971-374-675.jpg No license (All rights reserved)
It’s no secret that the social Web has exploded and is continuing to do so. As Joseph Smarr of Google puts it, “Almost anything on the Web can be better when it’s social.” Unfortunately, there is one problem with this social explosion. When most social sites were built, the creators of them did not work together, which means that users have to set up the same information and profiles about themselves for each service. Users want to be able to transfer their information from site-to-site and utilize their preferred tools in various places. As a result, many developers are working on producing an open set of standards to make this process easier. The downside is that these standards are not yet ready to allow richness to easily flow around the Web. Some services such as Open ID and OAuth already exist that allow users to sign up for new services with one account. In addition, new technologies such as Activity Streams, PubSubHubbub, and Salmon allow users to express and share rich information about themselves. “It’s really neat to see these all coming together and increasingly big companies jumping on board and wanting to support them…” says Smarr. Webmasters can also receive benefits from using services such as Open ID and OAuth. These services allow them to get users immediately by eliminating the set-up process. Users can also share data out with activity streams, which could increase traffic to websites. Smarr tells WebProNews that it is important to get the open standards right since they will impact the future of the social Web. He goes on to say that because the Internet began with the right open standards, it was able to develop into what it is today. ]]> http://blip.tv/file/3783187 Technology abby johnson activity streams featured google i/o google i/o 2010 joseph smarr oauth open id salmon social media social web open source webpronews Mon, 21 Jun 2010 13:29:32 +0000 abby, johnson, activity, streams, featured, google, i/o, google, i/o, 2010, joseph, smarr, oauth, open, id, salmon, social, media, social, web, open, source, webpronews http://a.images.blip.tv/Webpronews-BridgingTheSocialWebTogether971-374.jpg abby, johnson, activity, streams, featured, google, i/o, google, i/o, 2010, joseph, smarr, oauth, open, id, salmon, social, media, social, web, open, source, webpronews ]]> Bridging the Social Web Together -84.4558 8933A25E-731B-11DF-9FF5-B02853993CB7 http://blip.tv/webpronews/what-recent-google-announcements-mean-for-google-3747804 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3747804 3728710 file TV-UN 0.0 2010-06-08T16:33:14Z English Tech,Learning,News 0 0 0 Learning 1 437 AYHk4EAC http://blip.tv/play/AYHk4EAC http://blip.tv/comments/?attached_to=post3747804&skin=rss Webpronews-WhatRecentGoogleAnnouncementsMeanForGoogle130-72.jpg http://a.images.blip.tv/Webpronews-WhatRecentGoogleAnnouncementsMeanForGoogle130-72-601.jpg No license (All rights reserved)
It is always interesting to find out what search industry veteran Danny Sullivan has to say about announcements pertaining to the Web. For this reason, WebProNews spoke with Sullivan at Google I/O to get his opinion on HTML5, Android, and Google TV. As we have previously reported, Adobe announced an update pack to Dreamweaver CS5 for HTML5. Since the announcement was made at Google I/O, Sullivan believes Google wants to publicly show that it embraces the idea of openness that HTML5 is built upon. “It plays well with Google’s thing, which is… if you can get to everything on the Web, then Google thinks it’s going to win along the way,” says Sullivan. In regards to Google TV, Sullivan is excited about the innovation but is curious about pricing. He specifically says, “It puts them [Google] into a place where people are spending hours of their day and not getting a chance to see any of Google’s ads…” He points out that he would like to see Google TV integrated into cable company services. Despite all the excitement about Google TV, what does it mean for the iPad? Currently, many people use the iPad to look up items as they are watching TV. Google TV, however, could eliminate this need. In addition, Sullivan indicated that Google TV could lead to a greater adoption of Android devices since it runs Android apps. There have also been many questions since Google has two operating systems: Chrome and Android. Sullivan tried to get Google to clarify the two moving forward but did not receive a definite response. The company hinted that it could unify Android and Chrome at some point in the future, but did not make any commitments that it would. ]]> http://blip.tv/file/3728710 Technology abby johnson android danny sullivan google google i/o google i/o 2010 google tv html5 openness search webpronews Tue, 08 Jun 2010 16:33:14 +0000 abby, johnson, android, danny, sullivan, google, google, i/o, google, i/o, 2010, google, tv, html5, openness, search, webpronews http://a.images.blip.tv/Webpronews-WhatRecentGoogleAnnouncementsMeanForGoogle130-72.jpg abby, johnson, android, danny, sullivan, google, google, i/o, google, i/o, 2010, google, tv, html5, openness, search, webpronews ]]> What Recent Google Announcements Mean for Google -84.4558 2C6950E2-731A-11DF-85ED-B53104C7D400 http://blip.tv/webpronews/new-google-features-create-seo-opportunities-3747746 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3747746 3728652 file TV-UN 0.0 2010-06-08T16:23:29Z English Tech,Learning,News 0 0 0 Learning 1 406 AYHk4AYC http://blip.tv/play/AYHk4AYC http://blip.tv/comments/?attached_to=post3747746&skin=rss Webpronews-NewGoogleFeaturesCreateSEOOpportunities894-739.jpg http://a.images.blip.tv/Webpronews-NewGoogleFeaturesCreateSEOOpportunities894-739-445.jpg No license (All rights reserved)
Google’s Matt Cutts always offers helpful advice, and our conversation with him at Google I/O was no exception. Cutts catches us up on a variety of search items including Google Squared, PageRank, and the recent redesign to Google’s search results page. Google Squared is a new tool that puts search results into a spreadsheet-like list. It essentially organizes the results into facts, so users don’t have to click on multiples sites to find what they need. Cutts refers to it as a “sideways query” and points out that it could provide new information for users that they would not have previously found using traditional search. When we spoke with Cutts earlier this year, he mentioned the growing obsession that SEOs and webmasters have with PageRank. We asked him about it in the above video, and while he did say it was important, he was quick to point out that it was only one of the more than 200 signals Google takes into consideration. He says content, title, url, and proximity are a few of the factors that have additional influence. Users have also probably noticed the new redesign to the search results page. Cutts says the left-handed navigation was present for a while before the company decided to surface it for all search results. Interestingly enough, the options are different based on each query. A search for Tom Cruise, for example, would probably return image results in the navigation. On the other hand, a search for President Obama would return real-time results and updates. Cutts says it creates more opportunities for webmasters and SEOs. Lastly, Cutts did say that Caffeine was coming along nicely and indicated that there would be some announcements regarding it coming soon. Keep watching WebProNews for all the latest details on it. ]]> http://blip.tv/file/3728652 Technology abby johnson caffeine google google i/o google i/o 2010 google squared matt cutts pagerank search seo webmasters webpronews Tue, 08 Jun 2010 16:23:29 +0000 abby, johnson, caffeine, google, google, i/o, google, i/o, 2010, google, squared, matt, cutts, pagerank, search, seo, webmasters, webpronews http://a.images.blip.tv/Webpronews-NewGoogleFeaturesCreateSEOOpportunities894-739.jpg abby, johnson, caffeine, google, google, i/o, google, i/o, 2010, google, squared, matt, cutts, pagerank, search, seo, webmasters, webpronews ]]> New Google Features Create SEO Opportunities -84.4558 9B80A688-7315-11DF-9AAC-D9180A794A39 http://blip.tv/webpronews/putting-the-community-first-3747581 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3747581 3728487 file TV-UN 0.0 2010-06-08T15:50:48Z English Tech,Learning,News 0 0 0 Learning 1 320 AYHk3mEC http://blip.tv/play/AYHk3mEC http://blip.tv/comments/?attached_to=post3747581&skin=rss Webpronews-PuttingTheCommunityFirst111-935.jpg http://a.images.blip.tv/Webpronews-PuttingTheCommunityFirst111-935-689.jpg No license (All rights reserved)
It seems that no one can get enough of the funny cat pictures online. As a result of the fans and community these pictures have created, the Cheezburger Network has been very successful. WebProNews spoke with network’s CEO Ben Huh, who explains how the community was its focus from day one. Although technology plays a big role in a business, users often have difficulty knowing what to do with it. Because the Cheezburger Network didn’t have the resources to invest in technological advances, Huh says it concentrated on the community’s needs. “For us, technology was a tool,” points out Huh. He advises other businesses to adopt this same focus since it not only allows for growth, but it also provides businesses with the ability to do bigger and better things. There are currently 52 sites in the Cheezburger Network and it is continuing to add properties. Huh calls the sites “playgrounds” that users can play on. Although the sustainability of these “playgrounds” is not certain, he says the network is the largest human destination on the Web and it will find ways to maintain that status. Huh credits the success of his company to the acceptance of the Internet culture. He believes this culture is in the very early stages but says it is gaining momentum. To learn more about the company and its hilarious content, check out the latest book, “I Has a Hotdog: What Your Dog Is Really Thinking.” ]]> http://blip.tv/file/3728487 Videoblogging abby johnson ben huh cheezburger network community google i/o google i/o 2010 internet culture media social media success technology webpronews Tue, 08 Jun 2010 15:50:48 +0000 abby, johnson, ben, huh, cheezburger, network, community, google, i/o, google, i/o, 2010, internet, culture, media, social, media, success, technology, webpronews http://a.images.blip.tv/Webpronews-PuttingTheCommunityFirst111-935.jpg abby, johnson, ben, huh, cheezburger, network, community, google, i/o, google, i/o, 2010, internet, culture, media, social, media, success, technology, webpronews ]]> Putting the Community First -84.4558 EF83A062-7312-11DF-82C9-E6766B73CDE6 http://blip.tv/webpronews/simplify-your-workplace-with-manymoon-3747491 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3747491 3728397 file TV-UN 0.0 2010-06-08T15:31:40Z English Tech,Learning,News 0 0 0 Learning 1 210 AYHk3gcC http://blip.tv/play/AYHk3gcC http://blip.tv/comments/?attached_to=post3747491&skin=rss Webpronews-SimplifyYourWorkplaceWithManymoon436-132.jpg http://a.images.blip.tv/Webpronews-SimplifyYourWorkplaceWithManymoon436-132-735.jpg No license (All rights reserved)
In many of its products, including Google Apps, Google combines consumer friendliness with enterprise-level security and stability that businesses require. As a result, users expect these very same elements in the applications built by third-party developers. Manymoon is one application that desires to meet those user needs. WebProNews had the opportunity to speak with Amit Kulkarni, the company’s Co-founder and CEO, at Google I/O. As he explains, Manymoon is a social productivity tool that helps users efficiently get their work done. The application allows users to schedule, organize, share, and more. It is currently the #1 team collaboration app in the Google Apps Marketplace. Manymoon also recently announced a contextual gadget for Gmail. This gadget enables users to manage and complete tasks directly from their email. Users can also make updates to their projects and receive reminders about deadlines. For more information on Manymoon, visit their site. ]]> http://blip.tv/file/3728397 Technology abby johnson amit kulkarni applications business apps gmail gadgets google i/o google i/o 2010 manymoon security social collaboration webpronews Tue, 08 Jun 2010 15:31:40 +0000 abby, johnson, amit, kulkarni, applications, business, apps, gmail, gadgets, google, i/o, google, i/o, 2010, manymoon, security, social, collaboration, webpronews http://a.images.blip.tv/Webpronews-SimplifyYourWorkplaceWithManymoon436-132.jpg abby, johnson, amit, kulkarni, applications, business, apps, gmail, gadgets, google, i/o, google, i/o, 2010, manymoon, security, social, collaboration, webpronews ]]> Simplify Your Workplace with Manymoon -84.4558 5D28F8F8-7311-11DF-9C54-A35AF179A987 http://blip.tv/webpronews/paypal-s-new-toolkit-for-google-app-engine-3747426 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3747426 3728332 file TV-UN 0.0 2010-06-08T15:20:25Z English Tech,Learning,News 0 0 0 Learning 1 209 AYHk3UYC http://blip.tv/play/AYHk3UYC http://blip.tv/comments/?attached_to=post3747426&skin=rss Webpronews-PayPalsNewToolkitForGoogleAppEngine249-961.jpg http://a.images.blip.tv/Webpronews-PayPalsNewToolkitForGoogleAppEngine249-961-641.jpg No license (All rights reserved)
PayPal made some cloud computing advancements at Google I/O by announcing its X Toolkit for Google App Engine (GAE). WebProNews spoke with PayPal’s Evangelist Rasesh Shah, who explains how the toolkit makes it easier for Google App Engine developers to take PayPal APIs and further develop on top of them. Developers can simply download the toolkit and take advantage of all the APIs available. In addition, this platform allows developers create and run Web applications and services on Google’s cloud. Since it is on Google’s cloud, developers do not need any other hosting. According to PayPal, the platform will enable many new payments in various marketplaces. The company is encouraging developers to utilize this platform to continue innovation. “We want to make it as open as possible… so now, you don’t have to think about payment as a problem,” says Shah. To learn more about this announcement, visit PayPal’s Developer Network. ]]> http://blip.tv/file/3728332 Technology abby johnson applications cloud computing developers google app engine google i/o google i/o 2010 open source paypal paypal x toolkit rasesh shah webpronews Tue, 08 Jun 2010 15:20:25 +0000 abby, johnson, applications, cloud, computing, developers, google, app, engine, google, i/o, google, i/o, 2010, open, source, paypal, paypal, x, toolkit, rasesh, shah, webpronews http://a.images.blip.tv/Webpronews-PayPalsNewToolkitForGoogleAppEngine249-961.jpg abby, johnson, applications, cloud, computing, developers, google, app, engine, google, i/o, google, i/o, 2010, open, source, paypal, paypal, x, toolkit, rasesh, shah, webpronews ]]> PayPal’s New Toolkit for Google App Engine -84.4558 40B428E8-730F-11DF-8CC5-AD2B908E2763 http://blip.tv/webpronews/google-spices-up-enterprise-development-3747331 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3747331 3728237 file TV-UN 0.0 2010-06-08T15:05:19Z English Tech,Learning,News 0 0 0 Learning 1 368 AYHk3GcC http://blip.tv/play/AYHk3GcC http://blip.tv/comments/?attached_to=post3747331&skin=rss Webpronews-GoogleSpicesUpEnterpriseDevelopment177-286.jpg http://a.images.blip.tv/Webpronews-GoogleSpicesUpEnterpriseDevelopment177-286-987.jpg No license (All rights reserved)
Along with the HTML5 and Google TV announcements at Google I/O, there were also several that pertained to business, involving enterprise and applications. To clarify this news, WebProNews caught up with Matt Glotzbach, the Product Management Director of Google Enterprise. The first announcement involves the formal release of Gmail contextual gadgets. These gadgets are extension capabilities that transform email into an integration point. Now that these capabilities are opened to developers, they can build more gadgets that integrate with other systems. “It’s really making your inbox more useful,” says Glotzbach. In addition to releasing Gmail contextual gadgets, Google announced updates to Google Apps Script. This software tool, launched at last year’s I/O event, can now be integrated into Google Docs, Google Maps, and third-party services through the new Java Database connectivity. According to Glotzbach, it is a similar concept to what you see in microlanguages, but it is done in a very open way. Google also announced a partnership with VMware in regards to cloud computing collaboration. Although cloud computing adoption is becoming more prevalent, there are still a number of hurdles involved with it. Often times, developers have a non-standard toolset to work with and are forced to choose a cloud to deploy from up front. At Google I/I, the two companies revealed their effort to give developers a familiar set of tools to work with and to allow them to deliver their applications to any number of targets. The companies hope to give developers and businesses the tools, portability, and openness to encourage cloud computing. In conjunction with the partnership with VMware, Google also announced Google App Engine for Business. This feature brings the power of Google App Engine to businesses. It contains both management and support capabilities. ]]> http://blip.tv/file/3728237 Technology abby johnson cloud computing developers enterprise featured gmail google google i/o google i/o 2010 matt glotzbach products technology tools webpronews Tue, 08 Jun 2010 15:05:19 +0000 abby, johnson, cloud, computing, developers, enterprise, featured, gmail, google, google, i/o, google, i/o, 2010, matt, glotzbach, products, technology, tools, webpronews http://a.images.blip.tv/Webpronews-GoogleSpicesUpEnterpriseDevelopment177-286.jpg abby, johnson, cloud, computing, developers, enterprise, featured, gmail, google, google, i/o, google, i/o, 2010, matt, glotzbach, products, technology, tools, webpronews ]]> Google Spices Up Enterprise Development -84.4558 5739AAEA-730D-11DF-8D89-F4BAF9ED0CE4 http://blip.tv/webpronews/logitech-brings-its-living-room-experience-to-google-tv-3747270 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3747270 3728176 file TV-UN 0.0 2010-06-08T14:51:37Z English Tech,Learning,News 0 0 0 Learning 1 371 AYHk3CoC http://blip.tv/play/AYHk3CoC http://blip.tv/comments/?attached_to=post3747270&skin=rss Webpronews-LogitechBringsItsLivingRoomExperienceToGoogleTV115-58.jpg http://a.images.blip.tv/Webpronews-LogitechBringsItsLivingRoomExperienceToGoogleTV115-58-627.jpg No license (All rights reserved)
Although the news of Google TV is one week old, it is still raising eyebrows. The open platform brings the power of the Web to the living room television experience. Aside from Google, partners in this endeavor include Intel, Logitech, Sony, Best Buy, DISH Network, and Adobe. WebProNews had the opportunity to talk with Ashish Arora, the Vice President and General Manager of Logitech Digital Home to learn more about Logitech’s role in this innovation. Arora shares that Logitech became involved with Google TV because it wanted “to build a new presence in the living room that consumers have never had before.” Although Logitech is known for devices such as mice and keyboards, the company has actually been innovating in the living room for quite some time. According to Arora, the company could take all the experiences it built around the PC and now offer them in the living room through Google TV. Logitech, specifically, brings its companion box to Google TV, which allows easy access to HDTVs with HDMI-enabled set-top boxes. The companion box includes Logitech’s Harmony remote control technology and also comes with a remote control that has both keyboard and remote control capabilities. Many times throughout the interview, Arora expresses Logitech’s excitement around the openness of Google TV. “It’s a great time for consumers, for people to really enhance their current TV watching experience with Google TV,” he says. Google TV is scheduled to be available this fall. ]]> http://blip.tv/file/3728176 Technology abby johnson ashish arora consumers featured google google i/o google i/o 2010 google tv logitech news openness products technology webpronews Tue, 08 Jun 2010 14:51:37 +0000 abby, johnson, ashish, arora, consumers, featured, google, google, i/o, google, i/o, 2010, google, tv, logitech, news, openness, products, technology, webpronews http://a.images.blip.tv/Webpronews-LogitechBringsItsLivingRoomExperienceToGoogleTV115-58.jpg abby, johnson, ashish, arora, consumers, featured, google, google, i/o, google, i/o, 2010, google, tv, logitech, news, openness, products, technology, webpronews ]]> Logitech Brings Its Living Room Experience to Google TV -84.4558 417CC810-730B-11DF-8B79-F18272601669 http://blip.tv/webpronews/android-challenges-for-developers-and-users-3747234 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3747234 3728140 file TV-UN 0.0 2010-06-08T14:36:42Z English Tech,Learning,News 0 0 0 Learning 1 184 AYHk3AYC http://blip.tv/play/AYHk3AYC http://blip.tv/comments/?attached_to=post3747234&skin=rss Webpronews-AndroidChallengesForDevelopersAndUsers242-263.jpg http://a.images.blip.tv/Webpronews-AndroidChallengesForDevelopersAndUsers242-263-788.jpg No license (All rights reserved)
Android was obviously a hot topic at Google I/O and WebProNews had the opportunity to talk to Andrew Kameka about some of the challenges with it. Kameka is the Managing Editor at Androinica, which is a site dedicated to all things Android. Although admittedly an avid Android supporter, Kameka tells us that there are several issues with the platform. One of the biggest issues for developers, currently, is the fact that there are so many different versions of Android. As a result, developers are forced to find a balance between keeping the hardware current and appealing to the largest consumer market. “The problem is Google is innovating faster than other companies can keep up,” says Kameka. Although some solutions were announced at Google I/O, many challenges remain that impact developers, mobile carriers, and users. What is your biggest challenge with Android? ]]> http://blip.tv/file/3728140 Technology abby johnson andrew kameka android androinica developers fragmentation google google i/o google i/o 2010 mobile webpronews Tue, 08 Jun 2010 14:36:42 +0000 abby, johnson, andrew, kameka, android, androinica, developers, fragmentation, google, google, i/o, google, i/o, 2010, mobile, webpronews http://a.images.blip.tv/Webpronews-AndroidChallengesForDevelopersAndUsers242-263.jpg abby, johnson, andrew, kameka, android, androinica, developers, fragmentation, google, google, i/o, google, i/o, 2010, mobile, webpronews ]]> Android Challenges for Developers and Users -84.4558 5A272E20-7309-11DF-AC2C-F5E685014456 http://blip.tv/webpronews/adobe-sees-future-in-both-flash-and-html5-3747196 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3747196 3728102 file TV-UN 0.0 2010-06-08T14:23:04Z English Tech,Learning,News 0 0 0 Learning 1 361 AYHk22AC http://blip.tv/play/AYHk22AC http://blip.tv/comments/?attached_to=post3747196&skin=rss Webpronews-AdobeSeesFutureInBothFlashAndHTML5205-814.jpg http://a.images.blip.tv/Webpronews-AdobeSeesFutureInBothFlashAndHTML5205-814-541.jpg No license (All rights reserved)
There were multiple announcements at Google I/O this year and among the more significant ones was Adobe’s update pack to Dreamweaver for HTML5. WebProNews caught up with Paul Gubbay, Adobe’s Senior Director of Engineering, to talk about this announcement and what it means for users. “There is tons of innovation going on in the Web and I think Adobe can play a really big part in that,” says Gubbay. Adobe’s update pack for Dreamweaver adds code hinting for HTML5 and improved code hinting for CSS3. In addition, the update includes multiscreen support. The company believes a lot of rich interactivity can be done in these areas and wants to get feedback from users. As Gubbay explains, this update will allow users to build traditional websites that work across mobile devices, tablets, and desktops. But with this particular update, users can see the output as they are working. It allows users to take advantage of HTML5 code hinting and CSS3 code hinting. Gubbay says this is just the first step that illustrates how people can be productive as they build for multiple screens simultaneously. With all this talk about HTML5, what happens to Flash? According to Gubbay, Flash and HTML5 have always coincided with each other. Although HTML5 is beginning to appear in areas that previously contained Flash, Gubbay says this creates great opportunities produce tools and services. He goes on to say that there are still innovations taking place in Flash and that there are some things that still cannot be done in HTML5. In regards to the future, he says, “I absolutely see a world where both [Flash and HTML5] play, and I think it’s Adobe’s job to show how that works and to bring value to folks where we need to.” ]]> http://blip.tv/file/3728102 Technology abby johnson adobe code dreamweaver featured flash google i/o google i/o 2010 html5 paul gubbay web development webpronews Tue, 08 Jun 2010 14:23:04 +0000 abby, johnson, adobe, code, dreamweaver, featured, flash, google, i/o, google, i/o, 2010, html5, paul, gubbay, web, development, webpronews http://a.images.blip.tv/Webpronews-AdobeSeesFutureInBothFlashAndHTML5205-814.jpg abby, johnson, adobe, code, dreamweaver, featured, flash, google, i/o, google, i/o, 2010, html5, paul, gubbay, web, development, webpronews ]]> Adobe Sees Future in Both Flash and HTML5 -84.4558 E31C4B42-7305-11DF-90ED-DCA6AB5780B2 http://blip.tv/webpronews/optimizing-for-conversions-3747072 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3747072 3727978 file TV-UN 0.0 2010-06-08T13:58:16Z English Tech,Learning,News 0 0 0 Learning 1 223 AYHk2mQC http://blip.tv/play/AYHk2mQC http://blip.tv/comments/?attached_to=post3747072&skin=rss Webpronews-OptimizingForConversions563-278.jpg http://a.images.blip.tv/Webpronews-OptimizingForConversions563-278-737.jpg No license (All rights reserved)
Are you getting the most out of your marketing efforts? Unfortunately, many businesses are not reaching their full potential. As Brandon Eley, Co-Author of Online Marketing Inside Out, explains to WebProNews, there are many opportunities businesses could be missing out on. For example, his e-commerce company ran a promotion that offered a free shipping coupon code for orders over 00. The company ran it for several years and saw an increase in conversions. Interestingly enough, the company conducted some user testing and found that every single user had some type of problem with their coupon code. The company then changed the shopping cart system in a way that automatically included a flat shipping rate or free shipping, based on each user’s order amount. Once these changes were applied, the company saw its conversions increase by 50 percent. Eley advises other businesses to make the checkout process as simple as possible. This principle also applies to any type of submission form on a website. He says businesses often think they have to have a lot of information about the user, but they actually don’t. Are you optimizing for the most conversions? ]]> http://blip.tv/file/3727978 Technology abby johnson brandon eley conversions marketing online marketing inside out seo sxsw sxsw 2010 website optimization webpronews Tue, 08 Jun 2010 13:58:16 +0000 abby, johnson, brandon, eley, conversions, marketing, online, marketing, inside, out, seo, sxsw, sxsw, 2010, website, optimization, webpronews http://a.images.blip.tv/Webpronews-OptimizingForConversions563-278.jpg abby, johnson, brandon, eley, conversions, marketing, online, marketing, inside, out, seo, sxsw, sxsw, 2010, website, optimization, webpronews ]]> Optimizing for Conversions -84.4558 A0D7862C-7303-11DF-979D-A550409910C2 http://blip.tv/webpronews/blogworld-2010-shows-great-promise-3747026 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3747026 3727932 file TV-UN 0.0 2010-06-08T13:42:06Z English Tech,Learning,News 0 0 0 Learning 1 236 AYHk2jYC http://blip.tv/play/AYHk2jYC http://blip.tv/comments/?attached_to=post3747026&skin=rss Webpronews-BlogWorld2010ShowsGreatPromise742-615.jpg http://a.images.blip.tv/Webpronews-BlogWorld2010ShowsGreatPromise742-615-417.jpg No license (All rights reserved)
If you haven’t already done so, it may be time to clear your calendar in order to attend a conference running between October 14th and 16th. Rick Calvert, the CEO and co-founder of BlogWorld & New Media Expo, recently explained that the event should be quite impressive this year. Calvert spoke to Abby Johnson at SXSW, and said that BlogWorld 2010 is going to be bigger than ever. He expects something like 3,500 people to show up, which will represent a huge increase over last year’s 2,200 attendees. Also, in terms of specific individuals, Scott Stratten, the president of Unmarketing, is due to deliver the opening keynote. And Brian Solis, the principal of FutureWorks, and Chris Brogan, the president of New Marketing Labs, should also speak, along with a number of other interesting podcasting, blogging, and social media experts. Then, if you’re used to attending conferences in boring towns and shabby hotels, here’s one other interesting detail: Calvert said, “We’re moving to Mandalay Bay,” which is his (and his wife’s) favorite hotel in Las Vegas. Plus, attendees will be able to get rooms with free Internet for just 09 per night. All in all, the conference promises to be a fun and informative experience. ]]> http://blip.tv/file/3727932 Videoblogging abby johnson blogworld rick calvert webpronews blogging social media Tue, 08 Jun 2010 13:42:06 +0000 abby, johnson, blogworld, rick, calvert, webpronews, blogging, social, media http://a.images.blip.tv/Webpronews-BlogWorld2010ShowsGreatPromise742-615.jpg abby, johnson, blogworld, rick, calvert, webpronews, blogging, social, media ]]> BlogWorld 2010 Shows Great Promise -84.4558 128A8B6E-727A-11DF-8234-F67B2E7CD3A1 http://blip.tv/webpronews/innovative-marketing-in-the-form-of-brand-fiction-3744029 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3744029 3724934 file TV-UN 0.0 2010-06-07T21:17:26Z English Tech,Learning,News 0 0 0 Learning 1 346 AYHkwwEC http://blip.tv/play/AYHkwwEC http://blip.tv/comments/?attached_to=post3744029&skin=rss Webpronews-InnovativeMarketingInTheFormOfBrandFiction129-742.jpg http://a.images.blip.tv/Webpronews-InnovativeMarketingInTheFormOfBrandFiction129-742-255.jpg No license (All rights reserved)
Compared to other forms of writing, fiction is quite popular; it’s rare that you’ll see a person pick up some dead president’s biography rather than the latest thriller, for example. And fiction can also work well in terms of promoting companies, with instances of brand fiction achieving success. Helen Klein Ross, the founder of Brand Fiction Factory, spoke to Abby Johnson at SXSW about this concept. She explained, “The idea of brand fiction is not only to develop new, entertaining ways for consumers to connect with the brand, but to take the message and the story that brands are already telling and opening up to new ways. Giving consumers new incentives to connect with the brand. And validating them.” Ross also said, “Consumers don’t want to sit back and listen to stories just told by the gatekeepers. It’s a whole new world. So brand fiction gives consumers a new way to connect with the brands and a new incentive to do so.” Ross is a real pro in this respect, too. She is in fact the person behind the Twitter account of “Betty Draper” (a character on the AMC TV show Mad Men), and Betty Draper/Ross won a Shorty Award for Innovation. Spicing up an advertising campaign with some innovative storytelling looks like a great way to catch people’s attention and keep their interest, then. ]]> http://blip.tv/file/3724934 Videoblogging abby johnson brand fiction helen klein ross marketing sxsw sxsw 2010 webpronews Mon, 07 Jun 2010 21:17:26 +0000 abby, johnson, brand, fiction, helen, klein, ross, marketing, sxsw, sxsw, 2010, webpronews http://a.images.blip.tv/Webpronews-InnovativeMarketingInTheFormOfBrandFiction129-742.jpg abby, johnson, brand, fiction, helen, klein, ross, marketing, sxsw, sxsw, 2010, webpronews ]]> Innovative Marketing In The Form Of Brand Fiction -84.4558 DCDBBF84-7278-11DF-B12F-92E1B1CBD5E9 http://blip.tv/webpronews/wolfram-alpha-on-search-social-and-the-future-3743950 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3743950 3724855 file TV-UN 0.0 2010-06-07T21:08:47Z English Tech,Learning,News 0 0 0 Learning 1 402 AYHkwjIC http://blip.tv/play/AYHkwjIC http://blip.tv/comments/?attached_to=post3743950&skin=rss Webpronews-WolframAlphaOnSearchSocialAndTheFuture473-783.jpg http://a.images.blip.tv/Webpronews-WolframAlphaOnSearchSocialAndTheFuture473-783-39.jpg No license (All rights reserved)
The computational knowledge engine, Wolfram Alpha, is continuing to fascinate many. WebProNews spoke with Barak Berkowitz and Schoeller Porter both of Wolfram Alpha to understand more about how the engine works and where it could be headed. At the time of the taping of this interview, Berkowitz had been with the company for only a matter of days. He has been in the tech industry for 30 years and his resume includes early search engine Infoseek and more recently the social platform Six Apart. Based on his experience, he has noticed that, with technology, people have the power to do things that they never thought were possible. Berkowitz tells WPN he sees that same “powering factor” in Wolfram Alpha since people have not previously had access to the facts and calculations the engine provides. Many people have wondered where Wolfram Alpha fits in regards to the other search engines. As Berkowitz explains, people look at search engines to find information on the Web. He says Wolfram Alpha creates facts. The engine is already embracing social media with location and customization aspects. Over time, Berkowitz says the engine will include more social features that are relevant to user needs. Porter also points out that the engine wants users to be able to easily share Wolfram Alpha information with their friends. Wolfram Alpha has partnered with Bing and Berkowitz indicates that the engine would like to be integrated everywhere people go for information. He also believes that the factual information Wolfram Alpha provides is the next level of search. ]]> http://blip.tv/file/3724855 Technology abby johnson barak berkowitz computation engine facts schoeller porter search social media sxsw sxsw 2010 wolfram alpha webpronews Mon, 07 Jun 2010 21:08:47 +0000 abby, johnson, barak, berkowitz, computation, engine, facts, schoeller, porter, search, social, media, sxsw, sxsw, 2010, wolfram, alpha, webpronews http://a.images.blip.tv/Webpronews-WolframAlphaOnSearchSocialAndTheFuture473-783.jpg abby, johnson, barak, berkowitz, computation, engine, facts, schoeller, porter, search, social, media, sxsw, sxsw, 2010, wolfram, alpha, webpronews ]]> Wolfram Alpha on Search, Social, and the Future -84.4558 0AFD8966-7273-11DF-9480-B56A62AC980B http://blip.tv/webpronews/self-promotion-done-right-3743717 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3743717 3724622 file TV-UN 0.0 2010-06-07T20:27:07Z English Tech,Learning,News 0 0 0 Learning 1 201 AYHkwEkC http://blip.tv/play/AYHkwEkC http://blip.tv/comments/?attached_to=post3743717&skin=rss Webpronews-SelfPromotionDoneRight895-141.jpg http://a.images.blip.tv/Webpronews-SelfPromotionDoneRight895-141-485.jpg No license (All rights reserved)
How do you feel about self-promotion? It’s a challenging area, but it is often necessary in business. Good self-promotion can be very powerful, but bad self-promotion can be extremely damaging. According to Patrick O’Keefe, the Founder of the iFroggy Network, “self-promotion done wrong is spam.” This type of self-promotion occurs when users do the opposite of what the community wants them to do. Unfortunately, this spam takes place all across the Web on forums, blogs, Facebook, Twitter, and more. Since respectable businesses obviously do not want to spam, how can they practice effective self-promotion? O’Keefe gives two helpful tips for doing it right. First of all, he suggests looking for people who are already doing it right and following their example. Secondly, he recommends abiding by the guidelines of the community. These guidelines or terms of service will let users know what is allowed and what isn’t allowed. If users follow these rules, they will gain respect from the community. Self-promotion is, however, challenging since users do not want to come across as arrogant or cocky. To avoid this, O’Keefe advises users to tell their experience and then let the community determine its own perception. Users can say that they wrote a book without saying that they wrote the greatest book of all time. He says, “It’s never for me to say whether or not I’m good; it’s always for someone else to say whether or not I’m good.” In the end, shameless self-promotion is possible, if it is done right. ]]> http://blip.tv/file/3724622 Videoblogging abby johnson community ifroggy network patrick okeefe promotion selfpromotion social media spam sxsw sxsw 2010 Mon, 07 Jun 2010 20:27:07 +0000 abby, johnson, community, ifroggy, network, patrick, okeefe, promotion, selfpromotion, social, media, spam, sxsw, sxsw, 2010 http://a.images.blip.tv/Webpronews-SelfPromotionDoneRight895-141.jpg abby, johnson, community, ifroggy, network, patrick, okeefe, promotion, selfpromotion, social, media, spam, sxsw, sxsw, 2010 ]]> Self-Promotion Done Right -84.4558 570F8508-7272-11DF-A191-A3F2D2BE20D3 http://blip.tv/webpronews/is-data-killing-marketing-opportunities-3743669 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3743669 3724574 file TV-UN 0.0 2010-06-07T20:22:05Z English Tech,Learning,News 0 0 0 Learning 1 377 AYHkwBkC http://blip.tv/play/AYHkwBkC http://blip.tv/comments/?attached_to=post3743669&skin=rss Webpronews-IsDataKillingMarketingOpportunities411-277.jpg http://a.images.blip.tv/Webpronews-IsDataKillingMarketingOpportunities411-277-982.jpg No license (All rights reserved)
While it is important to look at data and statistics, are marketers becoming so consumed with these mathematical areas that they are forgetting about intuition and creativity? As Mike Teasdale of Harvest Digital explains to WebProNews, this is, in fact, a growing trend among marketers. He gives an example in which a marketing director in the UK was asked where he would spend a large sum of money if it were given to him. The marketing director decided that although he didn’t have a lot of data on public relations, he felt PR was the best area the money could be spent. This example made Teasdale realize how much marketers really do depend on data. However, it is important for marketers to also realize that there are a lot of things happening in other areas, such as social and press. Although it is difficult to measure and obtain data from these areas, they have a powerful impact on marketing. In other words, Teasdale believes that marketers who are intuitive and creative could essentially be more effective than marketers who are entirely focused on data and statistics. He says, “My view is, you can optimize your way to a better version of the present, but you won’t find the future.” Teasdale also believes more creative things should happen online. He even says that Google is somewhat restricted in its marketing efforts due to its position in the market. Since the search giant brings in so much revenue, it is hard for the company to try to anything new or imaginative out of fear of failure. As a result, Teasdale says companies such as Bing could have greater opportunities to be creative since it doesn’t have as much to lose. What do you think? Are marketers so consumed with data that they are neglecting creativity? ]]> http://blip.tv/file/3724574 Technology abby johnson creativity data harvest digital marketing metrics mike teasdale search engines social media sxsw sxsw 2010 webpronews Mon, 07 Jun 2010 20:22:05 +0000 abby, johnson, creativity, data, harvest, digital, marketing, metrics, mike, teasdale, search, engines, social, media, sxsw, sxsw, 2010, webpronews http://a.images.blip.tv/Webpronews-IsDataKillingMarketingOpportunities411-277.jpg abby, johnson, creativity, data, harvest, digital, marketing, metrics, mike, teasdale, search, engines, social, media, sxsw, sxsw, 2010, webpronews ]]> Is Data Killing Marketing Opportunities? -84.4558 EBFA2634-701D-11DF-BACC-ADF03530106B http://blip.tv/webpronews/what-the-internet-culture-makes-possible-3734020 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3734020 3714920 file TV-UN 0.0 2010-06-04T21:12:45Z English Tech,Learning,News 0 0 0 Learning 1 484 AYHj9GgC http://blip.tv/play/AYHj9GgC http://blip.tv/comments/?attached_to=post3734020&skin=rss Webpronews-WhatTheInternetCultureMakesPossible665-838.jpg http://a.images.blip.tv/Webpronews-WhatTheInternetCultureMakesPossible665-838-211.jpg No license (All rights reserved)
The Internet has allowed so many opportunities that would probably not be possible otherwise. While in Texas for SXSW, WebProNews caught up with Tim Hwang and Erhardt Graeff to talk about the many projects they are involved in as a result of the Internet. Hwang starts off by telling us about the Awesome Foundation for the Arts and Sciences. This institution grants awards of ,000 to any project that pertains to some form of awesomeness. The foundation began in Boston but is now expanding worldwide. ROFLCon is also the brainchild of Hwang. The goal of this conference is to bring together everyone that has become famous as a result of the Internet. At this year’s conference, for instance, both the dad and the son from “David after Dentist” were among the attendees. Graeff, who is part of the Awesome Foundation as well, is also a key player in the Web Ecology Project. This endeavor started shortly after the Iran election exploded on Twitter. A group of Internet culture researchers came together and published a report to determine how big the explosion on Twitter actually was. Once the report was published, the Web Ecology Project was born. The project also published a series of reports involving the Afghan election and more recently, Chatroulette. Erhardt says the Web Ecology Project wants to provide academic studies of all the cutting edge trends taking place online in order for people to understand what is really happening. Interestingly enough, most of the aforementioned projects would not be possible without the Web. ]]> http://blip.tv/file/3714920 Technology abby johnson awesome foundation digital media erhardt graeff research roflcon sxsw sxsw 2010 tim hwang web ecology project webpronews Fri, 04 Jun 2010 21:12:45 +0000 abby, johnson, awesome, foundation, digital, media, erhardt, graeff, research, roflcon, sxsw, sxsw, 2010, tim, hwang, web, ecology, project, webpronews http://a.images.blip.tv/Webpronews-WhatTheInternetCultureMakesPossible665-838.jpg abby, johnson, awesome, foundation, digital, media, erhardt, graeff, research, roflcon, sxsw, sxsw, 2010, tim, hwang, web, ecology, project, webpronews ]]> What the Internet Culture Makes Possible -84.4558 4F4B6BA6-701B-11DF-8A9C-A1A93DBF5873 http://blip.tv/webpronews/search-from-a-design-perspective-3733928 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3733928 3714828 file TV-UN 0.0 2010-06-04T20:54:04Z English Tech,Learning,News 0 0 0 Learning 1 244 AYHj9AwC http://blip.tv/play/AYHj9AwC http://blip.tv/comments/?attached_to=post3733928&skin=rss Webpronews-SearchFromADesignPerspective500-839.jpg http://a.images.blip.tv/Webpronews-SearchFromADesignPerspective500-839-643.jpg No license (All rights reserved)
At the surface level, many people see search as simply the search box. But according to Peter Morville of Semantic Studios, there is so much more that can be done with search in regards to the interface, the search engine, the people, the content, the metadata, and the content producers. He says all these factors are players in the “complex, adaptive system called search.” Morville goes on to say how he was inspired by Christopher Alexander to look at design patterns and patterns of physical behavior. By looking at these behavior patterns that searchers have, he says it is fascinating to study how these patterns can be turned into design patterns that are solutions for very common problems. On the subject of the future of search, Morville believes the vision of the future is the same as it was several decades ago. He says the future is artificial intelligence with a little bit of information visualization. While he foresees many things happening in the future, he does believe there is significance in location awareness and real-time. To learn more about Morville and his ideas regarding search, check out his latest book called Search Patterns. ]]> http://blip.tv/file/3714828 Technology abby johnson analysis design information architecture peter morville research search semantic studios sxsw sxsw 2010 webpronews Fri, 04 Jun 2010 20:54:04 +0000 abby, johnson, analysis, design, information, architecture, peter, morville, research, search, semantic, studios, sxsw, sxsw, 2010, webpronews http://a.images.blip.tv/Webpronews-SearchFromADesignPerspective500-839.jpg abby, johnson, analysis, design, information, architecture, peter, morville, research, search, semantic, studios, sxsw, sxsw, 2010, webpronews ]]> Search from a Design Perspective -84.4558 156997EE-7018-11DF-BA20-AE21576BBD90 http://blip.tv/webpronews/what-you-need-to-know-about-inbound-marketing-3733860 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3733860 3714760 file TV-UN 0.0 2010-06-04T20:30:58Z English Tech,Learning,News 0 0 0 Learning 1 251 AYHj80gC http://blip.tv/play/AYHj80gC http://blip.tv/comments/?attached_to=post3733860&skin=rss Webpronews-WhatYouNeedToKnowAboutInboundMarketing620-957.jpg http://a.images.blip.tv/Webpronews-WhatYouNeedToKnowAboutInboundMarketing620-957-406.jpg No license (All rights reserved)
Although inbound marketing is not often addressed, it is still an important part of the marketing process. According to Kirsten Knipp of Hubspot, it is the concept pertaining to people on the Web that are looking for products and solutions but do not want to be found through advertising. In other words, marketers need to create compelling content to draw these people to their sites. Knipp tells WebProNews three valuable tips for inbound marketing. They are: 1. Use content that is valuable to first get found 2. Convert user into possible lead 3. Nurture, work with, and turn them into customer Many people think they cannot create great content, but if they apply their area of expertise, they can. For instance, a plumber knows more about plumbing than his customers, so he has the ability to offer them informative and compelling content regarding plumbing. Knipp warns against marketers that tell customers what they want them to hear. Messages that are not tailored for a specific target market should not be distributed. Instead, she suggests listening to customers and then responding. Do have any inbound marketing tips that you can share? ]]> http://blip.tv/file/3714760 Technology abby johnson creating content hubspot inbound marketing kirsten knipp social media sxsw sxsw 2010 webpronews Fri, 04 Jun 2010 20:30:58 +0000 abby, johnson, creating, content, hubspot, inbound, marketing, kirsten, knipp, social, media, sxsw, sxsw, 2010, webpronews http://a.images.blip.tv/Webpronews-WhatYouNeedToKnowAboutInboundMarketing620-957.jpg abby, johnson, creating, content, hubspot, inbound, marketing, kirsten, knipp, social, media, sxsw, sxsw, 2010, webpronews ]]> What You Need to Know about Inbound Marketing -84.4558 76339202-7016-11DF-9C57-9EEE88271DE8 http://blip.tv/webpronews/a-look-at-china-and-social-media-3733786 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3733786 3714686 file TV-UN 0.0 2010-06-04T20:19:21Z English Tech,Learning,News 0 0 0 Learning 1 399 AYHj8n4C http://blip.tv/play/AYHj8n4C http://blip.tv/comments/?attached_to=post3733786&skin=rss Webpronews-ALookAtChinaAndSocialMedia414-186.jpg http://a.images.blip.tv/Webpronews-ALookAtChinaAndSocialMedia414-186-751.jpg No license (All rights reserved)
How do Westerners perceive social media in China and other Eastern cultures? Based on media reports, most opinions evolve around negative or political activities. But according to Sam Flemming of CIC, Westerners can actually learn a lot from China’s social practices. First of all, social media has been prominent in China since the 1990’s. Although Facebook and Twitter receive a lot of negative press in China, social activity is still alive with local social platforms. While social networks and blogs are dominant social players in China, online message boards called BBS, are also very popular. Flemming says many conversations about brands take place on these BBS sites. He points out that there are approximately 172 million bloggers in China and over 100 million users on local social networking platforms. As Flemming explains to WebProNews, the Chinese watch the West and adopt and develop ideas. The West, however, does not do this. Flemming calls this a “missed opportunity” on behalf of the West, since many unique ideas could be applied if they would listen. In addition, companies could have a competitive advantage if they watch and learn from China, Japan, and Korea. “The fact is social media is more developed in the East… now social media marketing or applications of social media, [it] may be there are more advanced or more developed ideas in the states, but there’s a lot that can be learned both ways.” How do you value social media activities in Eastern cultures such as China? ]]> http://blip.tv/file/3714686 Technology abby johnson blogs china cic cultures online message boards sam flemming social media social trends sxsw sxsw 2010 webpronews Fri, 04 Jun 2010 20:19:21 +0000 abby, johnson, blogs, china, cic, cultures, online, message, boards, sam, flemming, social, media, social, trends, sxsw, sxsw, 2010, webpronews http://a.images.blip.tv/Webpronews-ALookAtChinaAndSocialMedia414-186.jpg abby, johnson, blogs, china, cic, cultures, online, message, boards, sam, flemming, social, media, social, trends, sxsw, sxsw, 2010, webpronews ]]> A Look at China and Social Media -84.4558 BBB81368-7014-11DF-8373-A915CC32EC5F http://blip.tv/webpronews/the-challenges-of-open-governement-3733751 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3733751 3714651 file TV-UN 0.0 2010-06-04T20:06:59Z English Tech,Learning,News 0 0 0 Learning 1 347 AYHj8lsC http://blip.tv/play/AYHj8lsC http://blip.tv/comments/?attached_to=post3733751&skin=rss Webpronews-TheChallengesOfOpenGovernement276-443.jpg http://a.images.blip.tv/Webpronews-TheChallengesOfOpenGovernement276-443-325.jpg No license (All rights reserved)
Because people have grown accustomed to the open experience they have with many aspects of their lives, it is only natural that they want an open government experience as well. Public Policy and Negotiation Consultant David Eaves believes this tendency is part of Government 2.0. He says it is an effort to try to make governments better with new technologies. The challenge is that citizens live in a digital world, while most governments operate in an analog world. As Eaves explains to WebProNews, citizens want their experience with governments to be as easy as their experience is with sites such as Google and Amazon. Eaves helps public servants and politicians embrace new digital advances in order to better connect with citizens. He also helps citizens understand and use their governments in interesting ways. “Governments are the heart of how we organize ourselves as societies and communities, and so getting them right… feels like one of the most important projects we can invest in.” ]]> http://blip.tv/file/3714651 Videoblogging abby johnson david eaves government 20 open government open web sxsw sxsw 2010 technology webpronews Fri, 04 Jun 2010 20:06:59 +0000 abby, johnson, david, eaves, government, 20, open, government, open, web, sxsw, sxsw, 2010, technology, webpronews http://a.images.blip.tv/Webpronews-TheChallengesOfOpenGovernement276-443.jpg abby, johnson, david, eaves, government, 20, open, government, open, web, sxsw, sxsw, 2010, technology, webpronews ]]> The Challenges of Open Governement -84.4558 621CCD9A-7013-11DF-8F5B-CC42401AFB13 http://blip.tv/webpronews/search-and-the-semantic-web-3733703 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3733703 3714603 file TV-UN 0.0 2010-06-04T19:57:19Z English Tech,Learning,News 0 0 0 Learning 1 343 AYHj8isC http://blip.tv/play/AYHj8isC http://blip.tv/comments/?attached_to=post3733703&skin=rss Webpronews-SearchAndTheSemanticWeb975-447.jpg http://a.images.blip.tv/Webpronews-SearchAndTheSemanticWeb975-447-507.jpg No license (All rights reserved)
Semantic search is one of those terms that people are throwing around a lot lately, but it is raising a lot of questions. For instance, what exactly is semantic search? Although the term itself is still being defined, Gil Elbaz of Factual tells WebProNews that it is about structured data and how search engines can make use of all this data. As he explains, this data could be in the form of rows and columns and databases. There are, however, many challenges for the search engines. While traditional search engines do a great job of crawling the information on the Web, it is hard for them to understand the human brain and provide all the right answers for users. In actuality, the traditional search engines could be called semantic engines since they have tried to make some structure of the Web. Fortunately, there are innovations such as microformats and databases that help publishers explain their information, which helps the engines. For example, Factual even provides databases and tools to help publishers build structured data. In the end, the actual meaning of “semantic search” is still up for debate. Elbaz did say, “There’s no semantic search; it’s search. It’s getting the user exactly what they want.” How do you define semantic search? ]]> http://blip.tv/file/3714603 Technology abby johnson factual gil elbaz microformats search semantic search seo sxsw sxsw 2010 webpronews Fri, 04 Jun 2010 19:57:19 +0000 abby, johnson, factual, gil, elbaz, microformats, search, semantic, search, seo, sxsw, sxsw, 2010, webpronews http://a.images.blip.tv/Webpronews-SearchAndTheSemanticWeb975-447.jpg abby, johnson, factual, gil, elbaz, microformats, search, semantic, search, seo, sxsw, sxsw, 2010, webpronews ]]> Search and the Semantic Web -84.4558 9368169C-5ECB-11DF-87EF-82EEEC82FE41 http://blip.tv/webpronews/how-to-increase-your-site-s-performance-3638905 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3638905 3619734 file TV-UN 0.0 2010-05-13T20:10:28Z English Tech,Learning,News 0 0 0 Learning 1 349 AYHejV0C http://blip.tv/play/AYHejV0C http://blip.tv/comments/?attached_to=post3638905&skin=rss Webpronews-HowToIncreaseYourSitesPerformance537-402.jpg http://a.images.blip.tv/Webpronews-HowToIncreaseYourSitesPerformance537-402-498.jpg No license (All rights reserved)
Late last year, Google’s Matt Cutts told WebProNews that site performance would be a critical factor this year. Since that time, site performance has been a hot topic in the SEO community. Incidentally, Maile Ohye, also from Google, calls this area an “uncharted SEO territory” in a recent interview with WPN. According to her, simple changes to the front end, such as how you order the style sheets and JavaScript files, can have a big impact on speed and, ultimately, conversions. She references a test that Strangeloop conducted in which it compared the site performance of an optimized site to the site performance on a non-optimized site. The test found that the optimized site had a 16 percent increase in conversions over the non-optimized site. Ohye explains the importance of ordering style sheets and JavaScript files since it could save visitors seconds when visiting your site. She suggests having statements at the top that bring in the style sheets first followed by the JavaScript files. For images, she advises webmasters to use image sprites, which are essentially single files that can have multiple images listed throughout the file. This eliminates the task of making file requests for each image. With sprites, webmasters can use CSS to choose which images should display where. Although the topic of “speed as a ranking factor” has also been getting a lot of press lately, Ohye says users will not wake up one day and find the fastest sites with the highest rankings. She goes on to say that this element of ranking is more suited for sites that are so slow the users are dissatisfied. Ohye also tells webmasters they can check their own site’s performance by applying the site performance feature in the labs section of Google’s webmaster tools. This tool will tell users how their site compares with all the other sites on the Web. How is your site’s performance? ]]> http://blip.tv/file/3619734 Technology google maile ohye mike mcdonald search seo site performance site speed smx smx west 2010 webpronews Thu, 13 May 2010 20:10:28 +0000 google, maile, ohye, mike, mcdonald, search, seo, site, performance, site, speed, smx, smx, west, 2010, webpronews http://a.images.blip.tv/Webpronews-HowToIncreaseYourSitesPerformance537-402.jpg google, maile, ohye, mike, mcdonald, search, seo, site, performance, site, speed, smx, smx, west, 2010, webpronews ]]> How to Increase Your Site’s Performance -84.4558 C11698B4-5EC3-11DF-AD16-868CC0905A15 http://blip.tv/webpronews/bing-s-approach-to-local-search-3638700 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3638700 3619529 file TV-UN 0.0 2010-05-13T19:14:29Z English Tech,Learning,News 0 0 0 Learning 1 365 AYHejBAC http://blip.tv/play/AYHejBAC http://blip.tv/comments/?attached_to=post3638700&skin=rss Webpronews-BingsApproachToLocalSearch401-920.jpg http://a.images.blip.tv/Webpronews-BingsApproachToLocalSearch401-920-101.jpg No license (All rights reserved)
Since people are embracing local more and more, the search engines are also increasing their efforts to make the experience relevant and useful. But according to Mikko Ollila of Bing Local, local search is difficult and challenging. As he tells WebProNews, one challenge is the fact that there are multiple ways for users to determine what businesses are available. To make matters worse, many times those ways conflict with each other. To help overcome this challenge, Ollila advises businesses to take ownership of their local business listing in Bing Local. By doing this, businesses can make sure all their information is correct. In addition, Bing is trying to create a “natural” local experience that builds upon what other local search engines have already done. Ollila says that Bing wants to help users make fast decisions. The search engines also face the challenge of finding the right balance. If the engines allow local search to be open, there are some businesses that could do a lot of harm to their rivals. As Ollila points out, Bing is aware of all these challenges and is doing everything it can to make its local search as relevant as possible. ]]> http://blip.tv/file/3619529 Technology bing local search mike mcdonald mikko ollila seo smx smx west 2010 webpronews Thu, 13 May 2010 19:14:29 +0000 bing, local, search, mike, mcdonald, mikko, ollila, seo, smx, smx, west, 2010, webpronews http://a.images.blip.tv/Webpronews-BingsApproachToLocalSearch401-920.jpg bing, local, search, mike, mcdonald, mikko, ollila, seo, smx, smx, west, 2010, webpronews ]]> Bing’s Approach to Local Search -84.4558 887BB144-5EC1-11DF-B81F-FAFA26E6E208 http://blip.tv/webpronews/dealing-with-load-balancing-issues-3638609 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3638609 3619438 file TV-UN 0.0 2010-05-13T18:58:35Z English Tech,Learning,News 0 0 0 Learning 1 253 AYHeizUC http://blip.tv/play/AYHeizUC http://blip.tv/comments/?attached_to=post3638609&skin=rss Webpronews-DealingWithLoadBalancingIssues518-492.jpg http://a.images.blip.tv/Webpronews-DealingWithLoadBalancingIssues518-492-694.jpg No license (All rights reserved)
As most everyone knows, large and complex websites require a lot of hosting systems. Unfortunately, a problem occurs since many hosting systems create duplicate content issues. As Richard Chavez of iCrossing explains, hosting systems often display the subdomain or server number in the url, which produces duplicate content. As a result, this creates problems for your website and the search engines. On the search engine side, the engines will have trouble indexing the content on your site. Also, it will penalize your site’s rankings and therefore hinder performance. According to Chavez, the best solution to this problem is to do it right the first time with a lot of technical SEO implementation. He tells WebProNews that webmasters need to set it up so that it displays the same url, regardless of what server is hosting it. However, if it is already set up incorrectly, he suggests doing a url proxy rewrite. He says both Google and Vanessa Fox agree that a 301 redirect is not a good option because redirecting to a preferred version defeats the purpose of load balancing. The canonical tag is also an option, but Chavez does not believe it is as effective as doing it right the first time. ]]> http://blip.tv/file/3619438 Technology crawlability duplicate content icrossing load balancing mike mcdonald richard chavez seo smx smx west 2010 technical seo webpronews Thu, 13 May 2010 18:58:35 +0000 crawlability, duplicate, content, icrossing, load, balancing, mike, mcdonald, richard, chavez, seo, smx, smx, west, 2010, technical, seo, webpronews http://a.images.blip.tv/Webpronews-DealingWithLoadBalancingIssues518-492.jpg crawlability, duplicate, content, icrossing, load, balancing, mike, mcdonald, richard, chavez, seo, smx, smx, west, 2010, technical, seo, webpronews ]]> Dealing with Load Balancing Issues -84.4558 1F6D611C-5EB6-11DF-9EBE-E73D56019C5B http://blip.tv/webpronews/can-blogs-withstand-facebook-and-twitter-3638256 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3638256 3619085 file TV-UN 0.0 2010-05-13T17:36:54Z English Tech,Learning,News 0 0 0 Learning 1 379 AYHeiFQC http://blip.tv/play/AYHeiFQC http://blip.tv/comments/?attached_to=post3638256&skin=rss Webpronews-CanBlogsWithstandFacebookAndTwitter318-799.jpg http://a.images.blip.tv/Webpronews-CanBlogsWithstandFacebookAndTwitter318-799-4.jpg No license (All rights reserved)
As more and more hype builds around Facebook and Twitter, where do blogs fit in? This is an interesting debate and one that many people feel strongly about, including Emily Gordon of Emdashes. She compares Facebook and Twitter to a continuous snowstorm but says the snow will melt eventually. Gordon goes on to say that sites like Facebook and Twitter provide an Internet experience that bombards users with information and data. She says this experience is very similar to consumers watching TV. With the Internet however, users can watch and create their own content, which allows them to impact the medium. Gordon believes blogging is really the only format for saving and storing this type of content. As she tells WebProNews, “[With blogs] you’re kind of keeping that snow on the ground… you’re keeping things visible, you’re keeping them findable, you’re keeping them searchable, and you’re keeping them archival.” In regards to the future of blogs, Gordon believes it is bright. As Facebook and Twitter continue to get more public, she says blogs will be a place where people have smaller communities. Although Twitter fulfills many user needs since it allows users to publish quick thoughts and ideas, Gordon points out that blogs also fulfill the needs users have to catalog, collect, reflect, and critique. What are your thoughts on this debate? ]]> http://blip.tv/file/3619085 Technology abby johnson blogs digital media emdashes emily gordon facebook featured publishers social media sxsw sxsw 2010 twitter webpronews Thu, 13 May 2010 17:36:54 +0000 abby, johnson, blogs, digital, media, emdashes, emily, gordon, facebook, featured, publishers, social, media, sxsw, sxsw, 2010, twitter, webpronews http://a.images.blip.tv/Webpronews-CanBlogsWithstandFacebookAndTwitter318-799.jpg abby, johnson, blogs, digital, media, emdashes, emily, gordon, facebook, featured, publishers, social, media, sxsw, sxsw, 2010, twitter, webpronews ]]> Can Blogs Withstand Facebook and Twitter? -84.4558 D4831A1A-5EAC-11DF-B5F9-83DA347D3CB6 http://blip.tv/webpronews/best-and-worst-practices-for-facebook-3637905 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3637905 3618731 file TV-UN 0.0 2010-05-13T16:30:23Z English Tech,Learning,News 0 0 0 Learning 1 264 AYHehXUC http://blip.tv/play/AYHehXUC http://blip.tv/comments/?attached_to=post3637905&skin=rss Webpronews-BestAndWorstPracticesForFacebook713-698.jpg http://a.images.blip.tv/Webpronews-BestAndWorstPracticesForFacebook713-698-773.jpg No license (All rights reserved)
Although many companies are utilizing social media sites such as Facebook, they are not all using it to the full potential. As Greg Finn of 10e20 tells WebProNews, Facebook can be a very powerful tool for businesses if they properly use events, groups, and profiles. For starters, many businesses fail to set their Facebook page apart. He says businesses need to brand their page as their own. Although updating statuses are important, it is not enough. He suggests using tabs since they help to create a valuable experience for the user. While many businesses use features such as Facebook Connect for promotions, Facebook made some changes regarding promotions back in November. The social networking giant said businesses needed to have an approved Facebook application to run any type of promotion. As a result, many small businesses were hurt. Finn says businesses can get around the terms of service by involving charities. In the end, if the business is able to gain more fans, both it and the charity benefit. In regards to worst practices, Finn says businesses need to eliminate confusion for users and understand that Facebook users are different than RSS users. He advises businesses monitor all their pages, whether created by them or not, and combine them. ]]> http://blip.tv/file/3618731 Technology 10e20 best practices facebook greg finn mike mcdonald smx smx west 2010 social media worst practices webpronews Thu, 13 May 2010 16:30:23 +0000 10e20, best, practices, facebook, greg, finn, mike, mcdonald, smx, smx, west, 2010, social, media, worst, practices, webpronews http://a.images.blip.tv/Webpronews-BestAndWorstPracticesForFacebook713-698.jpg 10e20, best, practices, facebook, greg, finn, mike, mcdonald, smx, smx, west, 2010, social, media, worst, practices, webpronews ]]> Best and Worst Practices for Facebook -84.4558 56AF1EF2-5EA9-11DF-B318-EB9789ACD5ED http://blip.tv/webpronews/initiatives-for-a-free-and-open-web-3637794 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3637794 3618620 file TV-UN 0.0 2010-05-13T16:05:24Z English Tech,Learning,News 0 0 0 Learning 1 357 AYHehQYC http://blip.tv/play/AYHehQYC http://blip.tv/comments/?attached_to=post3637794&skin=rss Webpronews-InitiativesForAFreeAndOpenWeb246-502.jpg http://a.images.blip.tv/Webpronews-InitiativesForAFreeAndOpenWeb246-502-671.jpg No license (All rights reserved)
In the fight for an open Web, there are many challenges. One of the big challenges that is not often heard involves licensing technologies. As Open Web Advocate Chris Messina explains, to allow websites to communicate with one another in the same language and in a consistent way, open Web developers need to be able to access other people’s patents without getting sued. Messina works with the Open Web Foundation, which is in support of this idea. The challenge is getting both large and small companies on board with this concept. He goes on to say that it takes a lot of work in order to produce something that will eventually be free for everyone. In regards to the status of the open Web platform, Messina says that we are in the very early stages. As people publish and syndicate more content, more applications will be built, but the need to “mitigate the noise” will increase even more. In addition, information overload will result with this influx of more content. However, Messina believes that the solution for information overload is more data, in terms of metadata to help computers and machines understand it. Another element that is often heard in regards to open Web efforts is activity streams. This term is being heard more and more around the Web, especially as the social Web continues to grow. According to Messina, these streams and feeds have been around since 1999, but have really exploded with the rise of social media. Interestingly enough, the formats that drive these Web applications have not really changed since 1999. Messina says the concept of activity streams is about taking the existing feed infrastructure and using it to power the social Web. In the end, the bad news about open Web efforts is that there is still a long way to go. On the flip side, the good news is that there is a lot of work being done in the right direction. ]]> http://blip.tv/file/3618620 Technology abby johnson activity stream chris messina factory city featured open source open web open web foundation sxsw sxsw 2010 technology Thu, 13 May 2010 16:05:24 +0000 abby, johnson, activity, stream, chris, messina, factory, city, featured, open, source, open, web, open, web, foundation, sxsw, sxsw, 2010, technology http://a.images.blip.tv/Webpronews-InitiativesForAFreeAndOpenWeb246-502.jpg abby, johnson, activity, stream, chris, messina, factory, city, featured, open, source, open, web, open, web, foundation, sxsw, sxsw, 2010, technology ]]> Initiatives for a Free and Open Web -84.4558 A48A0F40-5EA6-11DF-8948-E3FA0A2C7967 http://blip.tv/webpronews/what-google-s-research-is-telling-us-3637704 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3637704 3618530 file TV-UN 0.0 2010-05-13T15:46:06Z English Tech,Learning,News 0 0 0 Learning 1 339 AYHehCwC http://blip.tv/play/AYHehCwC http://blip.tv/comments/?attached_to=post3637704&skin=rss Webpronews-WhatGooglesResearchIsTellingUs332-78.jpg http://a.images.blip.tv/Webpronews-WhatGooglesResearchIsTellingUs332-78-196.jpg No license (All rights reserved)
With all the trends and information on the Web, and with more popping up daily, how does Google stay on top of it all? According to Peter Norvig, Google’s Director of Research, the search giant focuses on satisfying the customer. Even if customers want outdated information, Google strives to meet their needs. Norvig also discusses the search engine’s famous PageRank and how it is often misinterpreted. As he explains to WebProNews, PageRank is a technical formula that is a way to evaluate links between pages. However, he quickly points out, “That’s just one component of how we rank the pages…” In addition, Google wants to understand what the pages, images, and video across the Web are talking about. It wants to connect people, places, and companies not only in a hyperlink way, but also in a way that connects these items with objects in the real world. Mike McDonald of WPN also asks Norvig about Google’s stance on consolidating formats. Since users can distribute content through Email, Twitter, Blogs, Google Buzz, and many other outlets, will these distribution channels ever consolidate? Norvig says the Web is structured in a way that gives users multiple options. He goes on to say that we are starting to see “bridges” such as a retweet, which allows users to take media off of one page and publish it on another media outlet. From this model, he believes the best aspects will evolve and form into new formats. What are your thoughts on these trends and how they affect users? ]]> http://blip.tv/file/3618530 Technology analysis featured google mike mcdonald pagerank peter norvig research search engines seo smx smx west 2010 technology webpronews Thu, 13 May 2010 15:46:06 +0000 analysis, featured, google, mike, mcdonald, pagerank, peter, norvig, research, search, engines, seo, smx, smx, west, 2010, technology, webpronews http://a.images.blip.tv/Webpronews-WhatGooglesResearchIsTellingUs332-78.jpg analysis, featured, google, mike, mcdonald, pagerank, peter, norvig, research, search, engines, seo, smx, smx, west, 2010, technology, webpronews ]]> What Google’s Research Is Telling Us -84.4558 2EA6C7E4-5EA3-11DF-AF1D-F2FB15D22A7E http://blip.tv/webpronews/what-will-influence-search-in-the-future-3637585 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3637585 3618410 file TV-UN 0.0 2010-05-13T15:21:20Z English Tech,Learning,News 0 0 0 News & Politics 1 537 AYHegzUC http://blip.tv/play/AYHegzUC http://blip.tv/comments/?attached_to=post3637585&skin=rss Webpronews-WhatWillInfluenceSearchInTheFuture453-867.jpg http://a.images.blip.tv/Webpronews-WhatWillInfluenceSearchInTheFuture453-867-915.jpg No license (All rights reserved)
When you think about the future of search, what do you think of? WebProNews recently had the opportunity to talk with Eli Goodman of comScore about this topic when we visited the company’s New York offices. While some might think of mobile and social media, Goodman thinks about search technology and the searchers themselves. As he explains, technology and the searcher affect one another and will continue to do so moving forward. When we look at the future of search, we must also look at the history of search. In the early days, the technology did not deliver relevant results for users. But now the technology has caught up. As a result, the user is now doing more specific, longer tail searches and is still getting relevant results. Moving into the future of search, will the users or technology change? Up to this point, Goodman says that the technology has been changing. In regards to the future, he says, “Technology is going to be driving what are some changes as far as user behavior goes, or where you might go.” On the searcher side, where users search is another influencing factor in the future of search. Although searches within social media sites are growing, the major search engines are still the biggest drivers of search, since they power most social sites. So, as search evolves, how will SEO change? Goodman says search engine optimization will always change but will always remain important. How do you see searchers and technology influencing search in the future and how will SEO evolve? ]]> http://blip.tv/file/3618410 Technology abby johnson analysis comscore eli goodman featured future of search predictions search seo social media technology users webpronews Thu, 13 May 2010 15:21:20 +0000 abby, johnson, analysis, comscore, eli, goodman, featured, future, of, search, predictions, search, seo, social, media, technology, users, webpronews http://a.images.blip.tv/Webpronews-WhatWillInfluenceSearchInTheFuture453-867.jpg abby, johnson, analysis, comscore, eli, goodman, featured, future, of, search, predictions, search, seo, social, media, technology, users, webpronews ]]> What Will Influence Search in the Future? -84.4558 7A0EEDCC-5888-11DF-8EF0-999A366ED349 http://blip.tv/webpronews/key-to-success-hard-work-3602745 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3602745 3583554 file TV-UN 0.0 2010-05-05T20:55:03Z English Tech,Learning,News 0 0 0 Learning 1 155 AYHb8x0C http://blip.tv/play/AYHb8x0C http://blip.tv/comments/?attached_to=post3602745&skin=rss Webpronews-KeyToSuccessHardWork492-594.jpg http://a.images.blip.tv/Webpronews-KeyToSuccessHardWork492-594-402.jpg No license (All rights reserved)
Just as people want to get-rich-quick, they also want their business to take off quickly and be successful. Unfortunately, in the real world, success doesn’t come that easily. WebProNews recently spoke with Gary Vaynerchuk of Wine Library TV and VaynerMedia about finding success in business. He told us, “You cannot build a real business unless you work your butt off.” As he further explained, to build a lasting and sustainable business or brand takes years. He advises people to get heavily involved and interact with their community. In addition, he says brands need to understand the power of social media and realize that there is power in it. To get further advice from Vaynerchuk, check out his latest book, Crush It! ]]> http://blip.tv/file/3583554 Videoblogging abby johnson books branding gary vaynerchuk success factors sxsw sxsw 2010 vaynermedia wine library tv webpronews Wed, 05 May 2010 20:55:03 +0000 abby, johnson, books, branding, gary, vaynerchuk, success, factors, sxsw, sxsw, 2010, vaynermedia, wine, library, tv, webpronews http://a.images.blip.tv/Webpronews-KeyToSuccessHardWork492-594.jpg abby, johnson, books, branding, gary, vaynerchuk, success, factors, sxsw, sxsw, 2010, vaynermedia, wine, library, tv, webpronews ]]> Key to Success: Hard Work -84.4558 43F608F0-585C-11DF-924D-FEDE83B1E455 http://blip.tv/webpronews/balancing-blogs-and-twitter-3601052 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3601052 3581861 file TV-UN 0.0 2010-05-05T15:38:34Z English Tech,Learning,News 0 0 0 Learning 1 612 AYHb5gAC http://blip.tv/play/AYHb5gAC http://blip.tv/comments/?attached_to=post3601052&skin=rss Webpronews-BalancingBlogsAndTwitter807-948.jpg http://a.images.blip.tv/Webpronews-BalancingBlogsAndTwitter807-948-122.jpg No license (All rights reserved)
Sites like Facebook and Twitter may receive more attention in some circles, but blogs aren’t going anywhere. At BlogWorld, Blogger Product Manager Rick Klau talked to WebProNews about the state of Google’s blog publishing system, along with blogging in general and how newer communications options come into the equation. One big thing worth noting is that Blogger recently celebrated its tenth birthday. A host of fresh features were introduced at that time to both expand how people regard the service and thank individuals for continuing to use it. And use it is precisely what they’re doing. Klau stressed that, with regards to blogs and Blogger, we’re not talking about a static or declining environment. In fact, he stated that 290,000 words are written on Blogger per minute worldwide, which represents an increase of 10 percent versus six months ago. Klau said that Twitter and blogs “each have their place,” too, as blogging and microblogging aren’t part of a zero-sum game. If conversations are fragmented, that’s fine. That can even be good. Twitter became the second-largest source of traffic (after Google) to Klau’s blog when he implemented software that tweeted about his latest posts. He recommended this sort of service. Another good idea to explore is using the new “share to Twitter” feature on Blogger. As for what, precisely, to do with a blog (if you’re new to them or just looking for some expert advice), Klau’s advice was solid: “focus on the content.” Also, don’t imitate what other people have done . . . instead find what you’re passionate about and stick with it. ]]> http://blip.tv/file/3581861 Videoblogging abby johnson blogger blogs blogworld blogworld expo 2009 featured google rick klau twitter webpronews Wed, 05 May 2010 15:38:34 +0000 abby, johnson, blogger, blogs, blogworld, blogworld, expo, 2009, featured, google, rick, klau, twitter, webpronews http://a.images.blip.tv/Webpronews-BalancingBlogsAndTwitter807-948.jpg abby, johnson, blogger, blogs, blogworld, blogworld, expo, 2009, featured, google, rick, klau, twitter, webpronews ]]> Balancing Blogs And Twitter -84.4558 140A11F8-5858-11DF-81C9-943ABB90998A http://blip.tv/webpronews/overcoming-fear-of-social-media-3600932 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3600932 3581741 file TV-UN 0.0 2010-05-05T15:08:36Z English Tech,Learning,News 0 0 0 Learning 1 256 AYHb5QgC http://blip.tv/play/AYHb5QgC http://blip.tv/comments/?attached_to=post3600932&skin=rss Webpronews-OvercomingFearOfSocialMedia635-39.jpg http://a.images.blip.tv/Webpronews-OvercomingFearOfSocialMedia635-39-664.jpg No license (All rights reserved)
Many businesses are afraid of social media for a variety of reasons. For instance, some industries such as finance and healthcare just have a harder time integrating social media for compliance reasons. Other businesses are concerned with potential negativity and time management. Amber Naslund, the Director of Community for Radian6, explains to WebProNews how businesses can turn those fears around. It is true that some businesses have an easier time implementing social media as opposed to others. For businesses that are heavily regulated, Naslund advises them to bring both the legal and compliance teams together to establish a strong set of guidelines. This will help businesses know from the very beginning what they can and can’t do. Secondly, businesses are concerned that they might receive negative comments from social media. As Naslund very wisely points out, “Social media did not invent criticism.” Every business will face criticism in some way, shape, or form. Social media is just another channel, and while criticism may result, social also provides opportunities to turn that negativity into something positive. Lastly, time management is a big concern with social media. To overcome this fear, businesses should have a clear purpose and plan from the beginning. Don’t try to take it all on at once. Instead, focus on one area at a time. Are you afraid of social media? ]]> http://blip.tv/file/3581741 Videoblogging abby johnson amber naslund blogworld expo blogworld expo 2009 featured legal negative comments social media time management webpronews Wed, 05 May 2010 15:08:36 +0000 abby, johnson, amber, naslund, blogworld, expo, blogworld, expo, 2009, featured, legal, negative, comments, social, media, time, management, webpronews http://a.images.blip.tv/Webpronews-OvercomingFearOfSocialMedia635-39.jpg abby, johnson, amber, naslund, blogworld, expo, blogworld, expo, 2009, featured, legal, negative, comments, social, media, time, management, webpronews ]]> Overcoming Fear of Social Media -84.4558 F66696D8-5854-11DF-B60D-FFF9701F0D18 http://blip.tv/webpronews/state-of-the-blogosphere-2009-3600833 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3600833 3581642 file TV-UN 0.0 2010-05-05T14:46:18Z English Tech,Learning,News 0 0 0 Learning 1 430 AYHb5CUC http://blip.tv/play/AYHb5CUC http://blip.tv/comments/?attached_to=post3600833&skin=rss Webpronews-StateOfTheBlogosphere2009132-725.jpg http://a.images.blip.tv/Webpronews-StateOfTheBlogosphere2009132-725-966.jpg No license (All rights reserved)
Every year at BlogWorld, Technorati releases a preview of their annual State of the Blogosphere report. According to Technorati’s CEO Richard Jalichandra, this year’s report was the most extensive to date. The 2009 survey included 2,900 respondents, which is up from 1,300 respondents from last year. The report from 2008 revealed that professional blogging was on the rise. This year’s report further confirmed that trend with 28 percent of bloggers calling themselves professionals and 72 percent classified as hobbyists. One of the most surprising statistics from this year was that 40 percent of professional bloggers have worked within traditional media. Jalichandra says this stat debunks the theory that bloggers are not trained and educated. Although bloggers blogged more this year than last, they plan on blogging even more in 2010. In addition, bloggers want to expand their business and extend their brand. To help bloggers meet their goals, Jalichandra also announced the “new Technorati.” The new features allow bloggers to publish content directly onto Technorati, which will provide more opportunities for smaller bloggers. The company has also “built a blog directory on steroids” that includes categorical authority and allows people discover new blogs. ]]> http://blip.tv/file/3581642 Videoblogging abby johnson analysis blogging blogs blogworld expo 2009 featured professional bloggers richard jalichandra state of the blogosphere survey technorati webpronews Wed, 05 May 2010 14:46:18 +0000 abby, johnson, analysis, blogging, blogs, blogworld, expo, 2009, featured, professional, bloggers, richard, jalichandra, state, of, the, blogosphere, survey, technorati, webpronews http://a.images.blip.tv/Webpronews-StateOfTheBlogosphere2009132-725.jpg abby, johnson, analysis, blogging, blogs, blogworld, expo, 2009, featured, professional, bloggers, richard, jalichandra, state, of, the, blogosphere, survey, technorati, webpronews ]]> State of the Blogosphere 2009 -84.4558 9FFA06AA-5853-11DF-B5DD-EC1EF90895FE http://blip.tv/webpronews/using-facebook-and-twitter-to-stand-out-3600797 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3600797 3581606 file TV-UN 0.0 2010-05-05T14:36:43Z English Tech,Learning,News 0 0 0 Learning 1 415 AYHb5AEC http://blip.tv/play/AYHb5AEC http://blip.tv/comments/?attached_to=post3600797&skin=rss Webpronews-UsingFacebookAndTwitterToStandOut316-511.jpg http://a.images.blip.tv/Webpronews-UsingFacebookAndTwitterToStandOut316-511-641.jpg No license (All rights reserved)
Facebook and Twitter have changed the online marketing arena tremendously. But since each platform has so many users, how can marketers get their message out? Relationship Marketing Specialist Mari Smith says marketers can stand out by “choosing a single area of focus.” She suggests starting with a niche because consumers get confused if there are too many platforms involved. Whether it is an individual or a large brand sending the message, the message needs to add value, be transparent, and be consistent since consumers expect these qualities. For Facebook, Smith recommends building well-rounded profiles and fan pages. She also shares how marketers can essentially build their own community by the updates, comments, and messages they make. In addition, create friend lists for organizational purposes. This allows users to easily share and communicate within each list and, ultimately, creates “viral visibility.” For Twitter, Smith recommends our very own Twellow directory, which allows users to connect with others with similar interests. She also urges users to “get in the mindset” of their community. For instance, if you’re a weight loss coach, focus on key phrases such as “fat day” or “tight pants” instead of general terms such as “weight loss” or “personal trainer.” Regardless of whatever social media platform you utilize, always remember to provide great content and be positive and energetic. ]]> http://blip.tv/file/3581606 Videoblogging abby johnson blogworld expo 2009 facebook mari smith marketing social media social media marketing twitter webpronews Wed, 05 May 2010 14:36:43 +0000 abby, johnson, blogworld, expo, 2009, facebook, mari, smith, marketing, social, media, social, media, marketing, twitter, webpronews http://a.images.blip.tv/Webpronews-UsingFacebookAndTwitterToStandOut316-511.jpg abby, johnson, blogworld, expo, 2009, facebook, mari, smith, marketing, social, media, social, media, marketing, twitter, webpronews ]]> Using Facebook and Twitter to Stand Out -84.4558 660D4AB4-584F-11DF-9DF8-AB59EFE75BE8 http://blip.tv/webpronews/payperpost-founder-on-ftc-guidelines-3600701 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3600701 3581510 file TV-UN 0.0 2010-05-05T14:06:28Z English Tech,Learning,News 0 0 0 Learning 1 443 AYHb4yEC http://blip.tv/play/AYHb4yEC http://blip.tv/comments/?attached_to=post3600701&skin=rss Webpronews-PayPerPostFounderOnFTCGuidelines288-687.jpg http://a.images.blip.tv/Webpronews-PayPerPostFounderOnFTCGuidelines288-687-536.jpg No license (All rights reserved)
Earlier this month, the Federal Trade Commission released revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising. The guidelines hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, and celebrities, but they have created quite a stir within the blogosphere. WebProNews talked with Ted Murphy, the Founder and CEO of IZEA, which is the parent company of PayPerPost. He explained how his company helps advertisers connect with bloggers and others who create content in social media to promote their products and services. Sporting a shirt that said I Heart FTC, Murphy says he is very much in favor of the guidelines. He believes the revisions were necessary to create a safe marketplace for this form of word-of-mouth marketing. There are however, many gray areas. One of those areas specifically deals with the form of disclosure. From an advertiser’s perspective, Murphy thinks that a systematic approach is the best solution for structural purposes. If disclosure is not systematic, it could be harder to manage. One of the biggest questions with the revisions is the issue of enforcement. No one really knows to what extent the FTC will police the Web. As a precaution, IZEA is taking a proactive approach with disclosure to ensure that they are prepared if any issues arise. Some people view the guidelines as “big government” stepping in. In response, Murphy argues that while the FTC’s primary objective is to protect consumers, it is actually in everyone’s best interest to protect consumers since they are the readers, viewers, and even buyers. The guides are set to go into effect December 1, 2009. ]]> http://blip.tv/file/3581510 Videoblogging abby johnson advertising blogging blogs blogworld 2009 ftc ftc guidelines izea marketing social media ted murphy webpronews Wed, 05 May 2010 14:06:28 +0000 abby, johnson, advertising, blogging, blogs, blogworld, 2009, ftc, ftc, guidelines, izea, marketing, social, media, ted, murphy, webpronews http://a.images.blip.tv/Webpronews-PayPerPostFounderOnFTCGuidelines288-687.jpg abby, johnson, advertising, blogging, blogs, blogworld, 2009, ftc, ftc, guidelines, izea, marketing, social, media, ted, murphy, webpronews ]]> PayPerPost Founder on FTC Guidelines -84.4558 640D9A7A-584A-11DF-83F0-F2866DC0E36E http://blip.tv/webpronews/the-role-of-journalism-in-new-media-3600569 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3600569 3581378 file TV-UN 0.0 2010-05-05T13:30:37Z English Tech,Learning,News 0 0 0 News & Politics 1 348 AYHb4h0C http://blip.tv/play/AYHb4h0C http://blip.tv/comments/?attached_to=post3600569&skin=rss Webpronews-TheRoleOfJournalismInNewMedia146-198.jpg http://a.images.blip.tv/Webpronews-TheRoleOfJournalismInNewMedia146-198-894.jpg No license (All rights reserved)
The disputes regarding journalism and the Web have gone on for quite some time. From journalist vs. blogger debates to accusations the newspaper industry has brought against Google and other search engines, it is accurate to say that the Internet has changed the field of journalism. According to Jay Rosen, Professor of Journalism at NYU and author of PressThink, the Web has brought many opportunities for journalists, as well as many new players into the news arena. In addition, the Web has destroyed the business model that previously supported the news industry. As a result, there are now many new challenges that traditional journalists must overcome. Unfortunately, Rosen says that there is no one solution to these demands from new media. Instead, journalists need to learn the new tools and integrate the Web and mobile Web. He believes the support for journalists will be from a combination of sources such as advertisers, nonprofits, contributors, sponsorships, and more. Looking into the future of journalism, Rosen does see a field of journalism. However, he thinks that traditional journalists will have to work more closely with others outside of the traditional medium. Journalists can be successful in the future, but they must embrace new media. Where do you see traditional journalism heading in the future? ]]> http://blip.tv/file/3581378 Videoblogging abby johnson blogging blogworld expo 2009 jay rosen journalism new media nyu old media traditional journalism webpronews Wed, 05 May 2010 13:30:37 +0000 abby, johnson, blogging, blogworld, expo, 2009, jay, rosen, journalism, new, media, nyu, old, media, traditional, journalism, webpronews http://a.images.blip.tv/Webpronews-TheRoleOfJournalismInNewMedia146-198.jpg abby, johnson, blogging, blogworld, expo, 2009, jay, rosen, journalism, new, media, nyu, old, media, traditional, journalism, webpronews ]]> The Role of Journalism in New Media -84.4558 C8F10E74-5848-11DF-9BFE-B565A41708CC http://blip.tv/webpronews/how-big-brands-can-use-social-media-3600529 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3600529 3581338 file TV-UN 0.0 2010-05-05T13:19:07Z English Tech,Learning,News 0 0 0 Learning 1 426 AYHb4XUC http://blip.tv/play/AYHb4XUC http://blip.tv/comments/?attached_to=post3600529&skin=rss Webpronews-HowBigBrandsCanUseSocialMedia312-547.jpg http://a.images.blip.tv/Webpronews-HowBigBrandsCanUseSocialMedia312-547-20.jpg No license (All rights reserved)
One of the primary topics at recent industry events has been the barrier between big brands and social media. Ford Motor Company is one brand, however, that has not let that historic barrier stand in their way. WebProNews spoke with Scott Monty, the Head of Social Media at Ford, who explained how the company first became involved with social media just a few years ago. Their efforts began as a hobby, but he helped them develop an approach to incorporate social into their overall business strategy. Ford utilizes several types of social media and keeps their efforts relevant by looking at which forms the mainstream are adopting. In addition, they have a site called The Ford Story, in which they integrate articles, videos, live chats from executives, and more to allow visitors to see that Ford really is different. One of the biggest challenges big brands face with social media is not having the support of senior leadership. Fortunately, Ford has that support and views social as a strategic priority moving forward. In addition, some companies try to use social solely as a marketing channel to push out messages. At Ford, Monty said social media is about engagement and building trust and relationships with consumers. There are other large automotive companies that are also using social media, but they are not as open about it as Ford is. According to Monty, Ford is trying to take a “very human approach.” He said: “The more we can be transparent and share with people what our position is on all these things, the more they are going to be able to see what the company is really made up of.” ]]> http://blip.tv/file/3581338 Videoblogging abby johnson big brands blogworrld expo 2009 featured ford motor company scott monty social media social media integration webpronews Wed, 05 May 2010 13:19:07 +0000 abby, johnson, big, brands, blogworrld, expo, 2009, featured, ford, motor, company, scott, monty, social, media, social, media, integration, webpronews http://a.images.blip.tv/Webpronews-HowBigBrandsCanUseSocialMedia312-547.jpg abby, johnson, big, brands, blogworrld, expo, 2009, featured, ford, motor, company, scott, monty, social, media, social, media, integration, webpronews ]]> How Big Brands Can Use Social Media -84.4558 14E2202A-5844-11DF-94CA-80E9129DB399 http://blip.tv/webpronews/avoiding-the-social-media-game-3600410 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3600410 3581219 file TV-UN 0.0 2010-05-05T12:45:27Z English Tech,Learning,News 0 0 0 News & Politics 1 212 AYHb4H4C http://blip.tv/play/AYHb4H4C http://blip.tv/comments/?attached_to=post3600410&skin=rss Webpronews-AvoidingTheSocialMediaGame545-888.jpg http://a.images.blip.tv/Webpronews-AvoidingTheSocialMediaGame545-888-449.jpg No license (All rights reserved)
#FollowFriday began as a trend in January of this year, but unlike most trends, it stuck. WebProNews spoke with Micah Baldwin, the creator of #FollowFriday, about the trend’s humble beginning. He simply wanted to bring a couple of his friends together that hadn’t previously met or interacted. He said he thought he would try a “recommendation thing and it blew up,” to say the least. Despite the strong success of the tool, it has received some criticism. Most people, naturally, set certain metrics such as ranking #1 in Google and getting as many friends and followers as possible through Facebook and Twitter respectively. As a result however, some people began misusing #FollowFriday. They began using it as a marketing tool to gain a certain number of followers. For them, the tool became a game, which completely went away from its original purpose. There are some who still use it properly. Twitter Co-founder Jack Dorsey even said that #FollowFriday and the retweet were the two greatest developments to come from the Twitter community. Last month, the company announced that it would soon be launching Twitter Lists, which would essentially eliminate #FollowFriday and the problems associated with it. The good news is that, #FollowFriday, or the discovery mechanism, will be integrated directly into Twitter. The lists are currently only available to a small group of users for testing but will soon launch for all users. Update 10/30/09 : Twitter announced on its blog today that their Lists feature is now available for everyone. ]]> http://blip.tv/file/3581219 Videoblogging #followfriday abby johnson blogworld expo 2009 marketing micah baldwin social media social media gaming twitter Wed, 05 May 2010 12:45:27 +0000 #followfriday, abby, johnson, blogworld, expo, 2009, marketing, micah, baldwin, social, media, social, media, gaming, twitter http://a.images.blip.tv/Webpronews-AvoidingTheSocialMediaGame545-888.jpg #followfriday, abby, johnson, blogworld, expo, 2009, marketing, micah, baldwin, social, media, social, media, gaming, twitter ]]> Avoiding the Social Media Game -84.4558 E46FFFC0-57C1-11DF-A128-8DB7365BBA5C http://blip.tv/webpronews/chad-vader-behind-the-mask-3597602 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3597602 3578410 file TV-UN 0.0 2010-05-04T21:13:31Z English Tech,Learning,News 0 0 0 News & Politics 1 143 AYHbywYC http://blip.tv/play/AYHbywYC http://blip.tv/comments/?attached_to=post3597602&skin=rss Webpronews-ChadVaderBehindTheMask812-283.jpg http://a.images.blip.tv/Webpronews-ChadVaderBehindTheMask812-283-197.jpg No license (All rights reserved)
When Matt Sloan and Aaron Yonda created the first Chad Vader film, they had no idea that it would turn into the Internet sensation that it is today. The very first episode reached over 100,000 views on YouTube the first day and has gone on to exceed 9 million views today. The storyline is based on the younger brother of Darth Vader, Chad, who is a grocery store manager. Yonda plays the role of Chad Vader, while Sloan provides the voice. The Chad Vader phenomenon has now turned into a series with a finished season 1 and a nearly completed season 2. Both Yonda and Sloan have been able to quit their day jobs and devote all their time to Chad Vader. The two are very appreciative of the opportunities the Web has offered them. Yonda tells WebProNews: “It really turned into something great and we’re very lucky.” Season 3 of Chad Vader will begin in early 2010. If you would like to view the Chad Vader video series, visit Blame Society Productions. ]]> http://blip.tv/file/3578410 Music and Entertainment aaron yonda abby johnson blame society productions blogworld expo 2009 chad vader digital media funny internet sensation matt sloan online video youtube webpronews Tue, 04 May 2010 21:13:31 +0000 aaron, yonda, abby, johnson, blame, society, productions, blogworld, expo, 2009, chad, vader, digital, media, funny, internet, sensation, matt, sloan, online, video, youtube, webpronews http://a.images.blip.tv/Webpronews-ChadVaderBehindTheMask812-283.jpg aaron, yonda, abby, johnson, blame, society, productions, blogworld, expo, 2009, chad, vader, digital, media, funny, internet, sensation, matt, sloan, online, video, youtube, webpronews ]]> Chad Vader: Behind the Mask -84.4558 E5E2A63A-57BE-11DF-B821-EDA3CD707CDD http://blip.tv/webpronews/how-the-web-created-the-bloggess-3597519 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3597519 3578327 file TV-UN 0.0 2010-05-04T20:52:05Z English Tech,Learning,News 0 0 0 Learning 1 289 AYHbyjMC http://blip.tv/play/AYHbyjMC http://blip.tv/comments/?attached_to=post3597519&skin=rss Webpronews-HowTheWebCreatedTheBloggess602-683.jpg http://a.images.blip.tv/Webpronews-HowTheWebCreatedTheBloggess602-683-797.jpg No license (All rights reserved)
The Internet is similar to a chameleon in that it provides a means for people to do just about anything. Take, for instance, Jenny Lawson, who is also known as “The Bloggess.” She began writing a mommy blog for the Houston Chronicle, but she quickly found that it wasn’t enough. To truly fulfill her desires, she created a blog where she could write about whatever she wanted, such as ninjas, sex, zombies, William Shatner, and more. In addition, she developed a satirical sex column and an advice column. Because some people consider her content controversial, Lawson has received a fair share of hate mail. Instead of letting it get the best of her, she told WebProNews that she turns it into something positive: free entertainment. For example, people have told her “your retarded,” but in all actuality, the joke is on them since they misspelled “you’re.” She said: “If you’re not entertained by your own blog and both the people that love you and the people that hate you, then I think you’re missing out.” Lawson believes that many people feel limited to being a part of large niches online, such as those carved out by mommy bloggers, SEO experts, or marketers. She, however, encourages others to utilize the Web to do what makes them happy. “The Internet gives you the ability to make yourself whatever you want to be,” said Lawson. ]]> http://blip.tv/file/3578327 Videoblogging abby johnson blogging blogworld expo 2009 digital media featured jenny lawson opportunities the bloggess webpronews Tue, 04 May 2010 20:52:05 +0000 abby, johnson, blogging, blogworld, expo, 2009, digital, media, featured, jenny, lawson, opportunities, the, bloggess, webpronews http://a.images.blip.tv/Webpronews-HowTheWebCreatedTheBloggess602-683.jpg abby, johnson, blogging, blogworld, expo, 2009, digital, media, featured, jenny, lawson, opportunities, the, bloggess, webpronews ]]> How the Web Created “The Bloggess” -84.4558 E5862D6E-57BA-11DF-B883-95799CC43376 http://blip.tv/webpronews/british-singer-takes-on-social-media-3597355 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3597355 3578163 file TV-UN 0.0 2010-05-04T20:23:27Z English Tech,Learning,News 0 0 0 Learning 1 375 AYHbyQ8C http://blip.tv/play/AYHbyQ8C http://blip.tv/comments/?attached_to=post3597355&skin=rss Webpronews-BritishSingerTakesOnSocialMedia659-377.jpg http://a.images.blip.tv/Webpronews-BritishSingerTakesOnSocialMedia659-377-33.jpg No license (All rights reserved)
For the English veteran singer/songwriter Matt Goss, social media is quite fascinating. Goss began his music career as the lead singer for the popular British band Bros. He is now living in the U.S. and currently headlining at the Palms in Las Vegas. Goss is utilizing social media to get his message out to his fans all over the world. In spite of releasing albums for 20 years, he tells WebProNews that he has never seen the sense of immediacy that social media brings. Upon sending out a tweet, the singer receives hundreds of responses in a matter of minutes. Social media also eliminates the middleman who has been a standard in industries such as the music industry for so long. The international star is now able connect directly with his fans and get true perspectives. Goss not only believes that it is important for celebrities to utilize social media, but he also emphasizes how important it is that everyone embrace it, saying it gives everyone a voice. Although the Internet provides many liberties and outlets for users to freely express themselves, Goss wants his message to reflect value and respect for those who fought to give us the freedoms we have. ]]> http://blip.tv/file/3578163 Music and Entertainment abby johnson blogworld expo 2009 bros celebrity featured matt goss music industry singer social media songwriter webpronews Tue, 04 May 2010 20:23:27 +0000 abby, johnson, blogworld, expo, 2009, bros, celebrity, featured, matt, goss, music, industry, singer, social, media, songwriter, webpronews http://a.images.blip.tv/Webpronews-BritishSingerTakesOnSocialMedia659-377.jpg abby, johnson, blogworld, expo, 2009, bros, celebrity, featured, matt, goss, music, industry, singer, social, media, songwriter, webpronews ]]> British Singer Takes on Social Media -84.4558 352532E2-57B2-11DF-89E1-B031B51D0772 http://blip.tv/webpronews/er-s-dr-greene-now-saving-real-lives-3597125 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3597125 3577933 file TV-UN 0.0 2010-05-04T19:21:15Z English Tech,Learning,News 0 0 0 News & Politics 1 259 AYHbxykC http://blip.tv/play/AYHbxykC http://blip.tv/comments/?attached_to=post3597125&skin=rss Webpronews-ERsDrGreeneNowSavingRealLives440-839.jpg http://a.images.blip.tv/Webpronews-ERsDrGreeneNowSavingRealLives440-839-767.jpg No license (All rights reserved)
According to well-known actor/director Anthony Edwards, his role as a doctor on NBC’s hit drama E.R. impacted his life much more than he initially thought. As a result, he is advocating the construction of the first public children’s hospital in Kenya, which would be the largest children’s hospital in Africa. And he is raising awareness through none other than new media outlets. The actor told WebProNews that he avoided new media for a long time. After he became involved with the charity Shoe4Africa and saw the need to raise awareness, he realized how powerful new media could be for communication. In reference to the blogosphere and twittersphere, Edwards said: “There’s a transparency here that, if your message is real and good, people are gonna get it.” He views these forms of social media as valuable tools for not only his charity, but for any cause. In addition to getting the message out, new media provides a sense of urgency that other outlets do not offer. Because pediatric health has been overlooked in Africa for too long, Edwards sees the need to act now. He even began tweeting for the cause at this year’s BlogWorld Expo. The actor believes new media will raise the awareness and support his charity desperately needs. Incidentally, Edwards will be running in the ING New York City Marathon on November 1 to raise funds for Shoe4Africa. If you would like to learn more and even contribute to this cause, visit Shoe4Africa or the organization’s Facebook Causes page. ]]> http://blip.tv/file/3577933 Videoblogging abby johnson actor anthony edwards blogging blogworld expo 2009 causes celebrities charity er events featured new media shoe4africa social media webpronews Tue, 04 May 2010 19:21:15 +0000 abby, johnson, actor, anthony, edwards, blogging, blogworld, expo, 2009, causes, celebrities, charity, er, events, featured, new, media, shoe4africa, social, media, webpronews http://a.images.blip.tv/Webpronews-ERsDrGreeneNowSavingRealLives440-839.jpg abby, johnson, actor, anthony, edwards, blogging, blogworld, expo, 2009, causes, celebrities, charity, er, events, featured, new, media, shoe4africa, social, media, webpronews ]]> ER’s Dr. Greene Now Saving Real Lives -84.4558 3F6AECD6-57A5-11DF-92C4-F9EA9EDFB47E http://blip.tv/webpronews/actor-kevin-pollak-s-ability-to-be-timeless-and-limitless-3596688 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3596688 3577496 file TV-UN 0.0 2010-05-04T17:48:28Z English Tech,Learning,News 0 0 0 Learning 1 337 AYHbw3QC http://blip.tv/play/AYHbw3QC http://blip.tv/comments/?attached_to=post3596688&skin=rss Webpronews-ActorKevinPollaksAbilityToBeTimelessAndLimitless460-151.jpg http://a.images.blip.tv/Webpronews-ActorKevinPollaksAbilityToBeTimelessAndLimitless460-151-908.jpg No license (All rights reserved)
The days of time constraints and censorship are over, thanks to the Internet. The Web opens many new opportunities that would not be possible in traditional media. Popular actor/comedian Kevin Pollak has made a name for himself in traditional media and is now embracing the Web. While he is not abandoning traditional media, he is taking advantage of all that the Web offers. The actor has an online talk show called Kevin Pollak’s Chat Show. The set is simple and consists of a black background and round wooden table, similar to a Charlie Rose set. Unlike other talk shows offline, Pollak’s show has no time limitations or censorship. The typical running time is one hour, but if it continues for two hours or longer, no one stops it. The comedian has been approached by some television networks and asked to adapt his show for them. Because the standard traditional media boundaries would apply, he has refused all offers. Pollak also recognizes the value of his audience and allows them to play a large role in the show. He says it is as much their show at it is his own. The viewers send in questions for the guests, participate in contests, and even submitted the theme song for the show. Although he considers himself to “still be diving into the shallow end,” Pollak sees the importance of the social Web and is way ahead of some of his peers in traditional media. He refers to the new media space as the “wild west of a frontier that is the future.” He went on to say, “and the future is here. It’s now, it’s today, [and] it’s been going on for a while.” As a word of advice to others, the comedian said: “Don’t deny its [new media's] existence and it’s a golden opportunity to reach out to people all over the world instantly.” Pollak’s show is streamed live on Sundays at 5 PM PDT and can be viewed at www.kevinpollakschatshow.com or on his YouTube channel. ]]> http://blip.tv/file/3577496 Music and Entertainment abby johnson actor blogworld expo 2009 celebrities comedian featured kevin pollak kevin pollaks chat show social media traditional media youtube webpronews Tue, 04 May 2010 17:48:28 +0000 abby, johnson, actor, blogworld, expo, 2009, celebrities, comedian, featured, kevin, pollak, kevin, pollaks, chat, show, social, media, traditional, media, youtube, webpronews http://a.images.blip.tv/Webpronews-ActorKevinPollaksAbilityToBeTimelessAndLimitless460-151.jpg abby, johnson, actor, blogworld, expo, 2009, celebrities, comedian, featured, kevin, pollak, kevin, pollaks, chat, show, social, media, traditional, media, youtube, webpronews ]]> Actor Kevin Pollak’s Ability to Be Timeless and Limitless -84.4558 3E06A69E-57A2-11DF-87A5-AFF26A1FBE9D http://blip.tv/webpronews/blogging-s-next-step-in-a-microblogging-world-3596605 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3596605 3577413 file TV-UN 0.0 2010-05-04T17:26:58Z English Tech,Learning,News 0 0 0 Learning 1 250 AYHbwyEC http://blip.tv/play/AYHbwyEC http://blip.tv/comments/?attached_to=post3596605&skin=rss Webpronews-BloggingsNextStepInAMicrobloggingWorld458-965.jpg http://a.images.blip.tv/Webpronews-BloggingsNextStepInAMicrobloggingWorld458-965-930.jpg No license (All rights reserved)
Back in June, Steve Rubel, the SVP and Director of Insights for Edelman Digital, decided to shutter his much-acclaimed blog Micro Persuasion. According to Rubel, “blogging was getting old.” He realized that people do not have time to go to a website and read a 500 word essay. This trend can be partially credited to the extreme popularity of social networking and microblogging. Nielsen Online found that the average American visits 111 domains and 2,554 web pages each month. Based upon those statistics, it is very important that content publishers have visibility everywhere that people are spending time. As a result, Rubel found a new publishing platform that he believes is more efficient. The platform is called Posterous and it allows users to syndicate content out to the social networks they are personally involved with. It makes it a lot easier to publish to centralized places such as Facebook and Twitter, since people are already on those social networks. Fortunately, Rubel is not abandoning blogging but is simply modernizing his approach. His posts are shorter and are more visually enhanced. Micro Persuasion now serves as his archived content and his new site is called The Steve Rubel Lifestream. ]]> http://blip.tv/file/3577413 Videoblogging abby johnson blogging blogworld expo 2009 edelman digital micro persuasion posterous social media steve rubel the steve rubel lifestream webpronews Tue, 04 May 2010 17:26:58 +0000 abby, johnson, blogging, blogworld, expo, 2009, edelman, digital, micro, persuasion, posterous, social, media, steve, rubel, the, steve, rubel, lifestream, webpronews http://a.images.blip.tv/Webpronews-BloggingsNextStepInAMicrobloggingWorld458-965.jpg abby, johnson, blogging, blogworld, expo, 2009, edelman, digital, micro, persuasion, posterous, social, media, steve, rubel, the, steve, rubel, lifestream, webpronews ]]> Blogging’s Next Step in a Microblogging World -84.4558 482ED1AA-56EE-11DF-ADFE-E3DA9AFDBA74 http://blip.tv/webpronews/is-there-a-wrong-way-to-use-twitter-3592086 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3592086 3572894 file TV-UN 0.0 2010-05-03T19:58:45Z English Tech,Learning,News 0 0 0 Learning 1 306 AYHbn3oC http://blip.tv/play/AYHbn3oC http://blip.tv/comments/?attached_to=post3592086&skin=rss Webpronews-IsThereAWrongWayToUseTwitter930-490.jpg http://a.images.blip.tv/Webpronews-IsThereAWrongWayToUseTwitter930-490-816.jpg No license (All rights reserved)
According to Guy Kawasaki, the Co-founder of Alltop, the best way to use Twitter is for marketing. He is anything but shy when it comes to both his love and usage for the microblogging service. However, not everyone agrees with his stance. He has especially received criticism from the SEO community. One area of controversy is in regards to Kawasaki sending out the same tweet multiple times, a practice some people refer to as spam. Secondly, he has been greatly criticized for the “ghosts,” or other people he has tweeting for him. In spite of the scrutiny, Kawasaki defends his strategy on Twitter. In a Q & A post on his blog, he explained his reasoning for repeating his tweets. He said: “I repeat a handful of my tweets because I don’t assume that all my followers are reading me 24 x 7 x 365. This is the same reason that ESPN and CNN repeat the same news stories (without updates, simply identical reports) throughout the day.” In response to the opposition of his ghosts, Kawasaki told WebProNews: “At the end of the day, the ultimate test is not who tweeted it, as much as, is it interesting.” As a result of the controversy, his ghosts now identify when they are tweeting. Ironically, he said that one of his ghosts actually gets retweeted more than he does. Although his usage of Twitter has been brought under attack numerous times, it doesn’t appear to be affecting his success on the service at all. Since Twitter is a free and open platform, is there really a wrong way to use it? ]]> http://blip.tv/file/3572894 Videoblogging abby johnson alltop blogworld expo 2009 controversy guy kawasaki marketing seo social media spam twitter webpronews Mon, 03 May 2010 19:58:45 +0000 abby, johnson, alltop, blogworld, expo, 2009, controversy, guy, kawasaki, marketing, seo, social, media, spam, twitter, webpronews http://a.images.blip.tv/Webpronews-IsThereAWrongWayToUseTwitter930-490.jpg abby, johnson, alltop, blogworld, expo, 2009, controversy, guy, kawasaki, marketing, seo, social, media, spam, twitter, webpronews ]]> Is There a Wrong Way to Use Twitter? -84.4558 C178DEB2-56E8-11DF-BD65-F40DEA78ED6F http://blip.tv/webpronews/time-to-get-serious-about-social-media-3591911 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3591911 3572719 file TV-UN 0.0 2010-05-03T19:19:12Z English Tech,Learning,News 0 0 0 Learning 1 294 AYHbnksC http://blip.tv/play/AYHbnksC http://blip.tv/comments/?attached_to=post3591911&skin=rss Webpronews-TimeToGetSeriousAboutSocialMedia913-189.jpg http://a.images.blip.tv/Webpronews-TimeToGetSeriousAboutSocialMedia913-189-45.jpg No license (All rights reserved)
According to Chris Brogan, the President of New Marketing Labs, we have all been playing around with social media for far too long. It is his hope that users stop being amateurs and really get serious and take it to the next level. Looking at the last Presidential election, Obama reached out through social networks to spread his message. On the contrary, McCain stuck with traditional methods and called home telephones with his recorded message. Obama’s message was distributed across Twitter, Facebook, blogs, and more, and he won as a result. Brogan believes all users should apply that model to get the message out since there is so much good that can be done. For example, actor Anthony Edwards is utilizing social media to raise awareness and funds for a children’s hospital in Africa. Social networks are powerful tools to get needed messages out. Up to this point, the use of social networks has been sloppy. However, Brogan believes that now is the time to use these tools to get the message to the right people. He says: “It’s time to get over being a tourist. It’s time to put a claim down and do something with it and really tend it.” ]]> http://blip.tv/file/3572719 Videoblogging abby johnson advice blogging blogworld expo 2009 chris brogan featured marketing new marketing labs social media trends webpronews Mon, 03 May 2010 19:19:12 +0000 abby, johnson, advice, blogging, blogworld, expo, 2009, chris, brogan, featured, marketing, new, marketing, labs, social, media, trends, webpronews http://a.images.blip.tv/Webpronews-TimeToGetSeriousAboutSocialMedia913-189.jpg abby, johnson, advice, blogging, blogworld, expo, 2009, chris, brogan, featured, marketing, new, marketing, labs, social, media, trends, webpronews ]]> Time to Get Serious about Social Media -84.4558 E82F31E2-56E2-11DF-8B4A-977A577BA6F5 http://blip.tv/webpronews/social-media-trends-that-indicate-the-future-3591736 webpronews 24202 webpronews webpronews webpronews http://blip.tv/webpronews http://a.images.blip.tv/user_photo_webpronews346-100-632.jpg 3591736 3572544 file TV-UN 0.0 2010-05-03T18:37:20Z English Tech,Learning,News 0 0 0 Learning 1 196 AYHbnRwC http://blip.tv/play/AYHbnRwC http://blip.tv/comments/?attached_to=post3591736&skin=rss Webpronews-SocialMediaTrendsThatIndicateTheFuture171-822.jpg http://a.images.blip.tv/Webpronews-SocialMediaTrendsThatIndicateTheFuture171-822-623.jpg No license (All rights reserved)
Where are we going with social media? That question is asked very frequently by businesses that want to know what they can do to be ready for the future. Before looking too far ahead, Jeremiah Owyang of the Altimeter Group recommends that businesses first look at what is currently happening. Although social media adoption is increasing, many brands are still struggling to be effective with it. Businesses have to understand what consumers are doing now in order to be successful moving forward. One trend that businesses need to grasp is that “real-time is not fast enough.” Customers are quick and companies, no matter how big the staff, just cannot keep up. Owyang advises businesses to create advocacy programs to address this issue. An advocacy program is a group of customers that act as a company’s “army” and take care of problems that arise. Since most companies already have a group of people that support them, all they have to do is enable them for the task. Another trend is that most consumers find corporate websites irrelevant. As a result, businesses should utilize platforms such as Facebook Connect, Google Friend Connect, and Twitter Connect to bring a social experience to