webpronews

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Episodes of webpronews

    • Play Pandora: An Inside Look at the New Service - webpronews on Blip webpronews episodes on Blip

      Pandora: An Inside Look at the New Service

      Music streaming leader Pandora is working on a revamp of its service that will include multiple upgrades. Users will notice improvements in design, search, control features, music information, the music feed, and profiles. As Tom Conrad, the CTO and Head of Product at Pandora, explained, all these enhancements work together to create a social network within the service as well. He told us that users could expect a fast, social, and easy experience with the “New Pandora.” At this point, the new...

      • Release date
        Oct 18, 2011
      • Runtime
        10:33
    • Play More Personalization on Bing with Adaptive Search - webpronews on Blip webpronews episodes on Blip

      More Personalization on Bing with Adaptive Search

      Bing recently released a new feature to its search engine called Adaptive Search. This new technology is based on a user’s search history and is designed to make search results more personal. Stefan Weitz, a director with Bing, told us that personalized search and search should not actually be classified separately. He believes that personalized search should be how search is thought of moving forward. He went on to say that Bing thinks this feature will continue to improve the overall user ex...

      • Release date
        Oct 18, 2011
      • Runtime
        10:01
    • Play Has Google+ Lost Its Charm? - webpronews on Blip webpronews episodes on Blip

      Has Google+ Lost Its Charm?

      Although the initial hype around Google+ was strong, it seems to be losing some of its appeal. In fact, it’s even been declared dead by some including Dan Reimold, the Assistant Professor of Journalism at the University of Tampa. As he explained to WebProNews, Google+ hasn’t offered him anything that he wasn’t already getting from Facebook, Twitter, blogs, and other sources. He said he actually became “bored” with the service. After publicizing his opinions, Reimold told us that many others ha...

      • Release date
        Oct 18, 2011
      • Runtime
        10:17
    • Play Sneakpeeq: An App That Brings Social Commerce to Facebook - webpronews on Blip webpronews episodes on Blip

      Sneakpeeq: An App That Brings Social Commerce to...

      Facebook is becoming a portal for many activities, so why not add shopping to the mix? This is exactly what Sneakpeeq is trying to do. The app prides itself with creating an offline shopping experience online. Henry Kim, the company’s President and Co-founder, spoke with WebProNews and explained that the app uses Facebook own social tools to emulate an offline shopping environment. Since shopping is a social experience and Facebook has mass traction, Kim told us that the two fit together perfe...

      • Release date
        Oct 18, 2011
      • Runtime
        08:34
    • Play What You Should Be Measuring in Social Media - webpronews on Blip webpronews episodes on Blip

      What You Should Be Measuring in Social Media

      So many marketers fret about measuring their social media activities, but they really shouldn’t. Dave Fleet, the Vice President of Digital at Edelman Toronto, talked with us and explained that social media activity should be directly related to business objectives. When these two areas are connected, the metrics become apparent. According to Fleet, the reason measuring social media becomes confusing is because, more often than not, marketers fail to create a solid plan. If they start with a pl...

      • Release date
        Oct 17, 2011
      • Runtime
        07:00
    • Play AT&T/T-Mobile Merger Would Help Fulfill Obama’s Broadband Goal - webpronews on Blip webpronews episodes on Blip

      AT&T/T-Mobile Merger Would Help Fulfill Obama’s ...

      The debate around the AT&T/T-Mobile merger seems to be growing daily. Despite the opposition and the lawsuits to block the acquisition from both the U.S. Department of Justice and Sprint, supporters continue to speak out about the benefits the merger would provide. Former Congressman Rick Boucher, who is also the Honorary Chairman of the Internet Innovation Alliance (IIA), is among this group of supporters because he believes the deal would be advantageous for innovation, the economy, and job ...

      • Release date
        Oct 14, 2011
      • Runtime
        15:20
    • Play Bloggers Compete: New Platform for Bloggers and Advertisers - webpronews on Blip webpronews episodes on Blip

      Bloggers Compete: New Platform for Bloggers and ...

      A new startup launched recently in hopes of encouraging bloggers and advertisers to work together. It’s called Bloggers Compete and allows bloggers to compete about a given topic. As Pavan Katepalli, the startup’s CEO and Founder, explained to us, advertisers create contests around particular topics and encourage bloggers to write about them for a prize. The advertisers also receive a link back to their site and the opportunity to have their message spread across social media sites. In turn, t...

      • Release date
        Oct 14, 2011
      • Runtime
        07:05
    • Play Networking on LinkedIn & Why You Better Be Doing It - webpronews on Blip webpronews episodes on Blip

      Networking on LinkedIn & Why You Better Be Doing...

      In today’s economy, people understand that networking is important. Whether it is in-person or through social networking sites, for the most part, people try to take advantage of networking. However, because people often associate LinkedIn as a place to find jobs, they forget about how powerful it can be for networking. Nicole Williams, LinkedIn’s Connections Director, told us that the professional network could actually be a game changer in terms of a person’s career. As she explained, Linked...

      • Release date
        Oct 14, 2011
      • Runtime
        15:01
    • Play Using Marketing to Find the Job of Your Dreams - webpronews on Blip webpronews episodes on Blip

      Using Marketing to Find the Job of Your Dreams

      With all the hype around the perks that Google employees get, it’s natural that a lot of people want to work there. In order to stand out among all the other applicants, Matthew Epstein, a product marketer, created an entire online campaign to get his dream job. To put it mildly, his campaign was interesting. However, he did get Google’s attention. Although the search giant did not hire him, he believes his campaign was a success. He was interviewed by Microsoft, Amazon, and Salesforce, and, i...

      • Release date
        Oct 14, 2011
      • Runtime
        10:58
    • Play Understanding That a Social Business Is a Smart Business - webpronews on Blip webpronews episodes on Blip

      Understanding That a Social Business Is a Smart ...

      Although a lot of businesses are adopting social media strategies, is this enough? According to Michael Brito, the Senior Vice President of Social Business at Edelman Digital, it’s not. He just released a book entitled Smart Business, Social Business: A Playbook for Social Media in Your Organization, which discusses the difference between a social business and a social brand. As he explained to WebProNews, a social business starts internally and needs to come before a social brand. He said tha...

      • Release date
        Oct 14, 2011
      • Runtime
        08:53
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