Web 2.0 Expo SF 2011: Jennifer Lynn Aaker, "Creating Infectious Action"

Jennifer Lynn Aaker (Stanford University's Graduate School of Business), "Creating Infectious Action"

Web2Expo

Web 2.0 Expo is a global annual gathering of technical, design, marketing, and business professionals who are building the next generation web. Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities. Web 2.0 Expo is co-produced by O'Reilly Media and TechWeb.