Claire Warmenbol, the officer of communications for the water program at the International Union for Conservation of Nature (IUCN), disccusses the importance of communication systems in getting the word out to the world about water issues. Despite the advancements in communication technologies, we occasionally have experiences where resorting to the “old-fashioned” presentation with pen and paper is required. Claire tells us a story about her experience with this today at the World Water Week in Stockholm. WaterCube video by Helen Downey conducted on 24-08-2011 at the World Water Week 2011 in Stockholm. Less