General Session: Blogging as a New Media: Bring the Message • Andy Abramson, CEO, Comunicano • Mike Arrington, Editor, Tech Crunch • (M) Chris Brogan, Community Developer, pulvermedia • Steve Garfield, Videoblogger, SteveGarfield.com • Jeff Pulver, Founder and Chairman, pulvermedia • Robert Scoble, Vice President Media Development, Podtech.net Media has gone personal. Even top publications and communications outlets now tout blogging in their bag of tricks. But for every supposed blog, there are mis-steps: failure to make a blog a conversation, lack of strong connection with the community, and old-style secrecy and hiding. Come learn from experienced bloggers, videobloggers, and new media experts who know the landscape, who see the trends for the future, and who look forward to sharing their best new media advice and skills on delivering a message that matters to an audience that wants to be engaged. Less