Eating meat; fish and dairy causes environmental destruction, damages human health, contributes to global hunger and inflicts immense suffering on billions of animals across the world. Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now – go vegetarian, or better still, vegan. Through popular campaigns, solid research, undercover exposés and effective media skills we have brought the reality of modern farming into people's living rooms. We have enlightened millions, shocked most and changed the diets of many. You can help with these successes.
Contented hens, pecking at the ground and enjoying a dust bathe in the sun – that’s most people’s view of free range egg production. They even get a ride on the back of a quad bike if you believe the TV advert.Viva! And Five News’ shocking investigation into The Happy Egg Company shows a very different picture – one of disease, incarceration, mutilation, short lives and electric shocks.
Gressingham Foods Slaughterhouse and Processing Plant
"Every time a spotlight is shone into yet another dark recess of factory farming I shake my head in disbelief and despair. I admire and wholeheartedly support Viva!’s undercover investigation into slaughter because through their disclosures comes hope of change."Martin ShawActor and Viva! Patron
A short film about the life of a duckling in a UK factory farm.
Welcome to Viva! Monday, July 7th Eating meat; fish and dairy causes environmental destruction, damages human health, contributes to global hunger and inflicts immense suffering on billions of animals across the world. Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now – go vegetarian, or better still, vegan. Through popular campaigns, solid research, undercover exposés and effective med...
The reality of foie-gras production and how the industry justifies cruelty.