http://www.webviewdirectory.com/The more sites that link to your website, the more important your site is believed to be by the search engines. The more sites that link in improves the page rank of each page in the site. Link building is the process by which other sites are encouraged to link in to yours. As other websites link in the "link popularity" increases. As the link popularity increases the search engines will interpret this as your site more important. This in turn should help to dri...