Key #6: SERVICE Hoover believes the only valid reason for the existence of any enterprise is to provide goods and services to people, to somehow mak...
Key #6: SERVICE Hoover believes the only valid reason for the existence of any enterprise is to provide goods and services to people, to somehow make the world a better place. The minute an enterprise forgets that, it’s all over with. The minute you think that power resides in the boardroom or in Washington, or that your company can be made great through acquisitions, rather than by focusing on customers, you are most likely at the beginning of the end.
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