The conference SIME08 took place in Stockholm on November 12-13 2008. Urban Lifestyle was there and recorded some of the speakers. In this video Dave Sifry, founder of Technorati and Offbeat guides, talks about the importance of blogs. No matter the size. Also check out our interview (http://www.vimeo.com/2231364) with Dave in his cab in which he talks a bit more about his new startup Offbeat guides. Enjoy! Less