Why it’s hard to sell a mobile game for 99 cents – with Arctic Empire co-founder Josh Garellek

Episode #433 There are fewer truisms in the business world than success takes experimentation. Entrepreneurs are inherently scientists as they come up with an idea, hypothesize its path, test a theory, assess the outcome and start the process all over again. The challenge is that the controlled lab of the scientist resembles very little of what is happening in the chaotic and frenetic world of the mobile startup. This axis of change is what makes mobile entrepreneurs and startups so interesting to all of us – how do they succeed in an industry whose pace of change is accelerating moment by moment. Today we get a glimpse of just that type of entrepreneur in just that type of mobile business. Meet Josh Garellek, co-founder and CEO of Arctic Empire, a mobile game developer located in Ottawa, Canada. If there is a mobile experiment, Josh has tried it. If there is a business model to tinker with, Josh has done it. And now he has turned his sights to gamifying the common bet with his company’s latest app, Bet To Win (link to AppStore). This episode didn’t start – or end – where it was supposed to which is GREAT for you. What was supposed to be a focus on the social aspects of mobile app development — how to make apps sticky — was derailed at minute 1 with discussions around awareness making, getting downloads and paying for services to help at both. We then spiralled into discussions on the disparity between console game pricing and mobile game pricing, the lessons Josh has learned while having his products downloaded over 350,000 times and the future of mobile betting. Enjoy!

More episodes of UNTETHER.tv

Featured episodes in Tech & Gadgets


Watch (or listen) as the most innovative mobile experts - some you've never heard of - explain how they are building their businesses in mobile. No book learning here, just straight up on-the-ground lessons from experts generating revenue in the mobile industry.