Welcome to episode #89 of This Week in Location Based Marketing. On today’s episode: The nook gets their maps and directions too. Nokia gets Groupon in a daily deals partnership and GM gets cars to detect pedestrians + the funding news, our resource of the week and from UNTETHER.talks, Damien Patton of Banjo speaks his mind. Episode 89 Recorded: August 5, 2012 Hosts: Rob Woodbridge & Asif Khan Show highlights: 1. Barnes & Noble’s Nook gets Maps and Navigation courtesy of Skobbler (7:00) 2. Groupon partners with Nokia for real-time deals (14:40) 3. L’Oreal releases results of their TimeRazor & Duane Reade makeover campaign (18:58) 4. GM tests smartphone based pedestrian detection system (23:00) 5. CameraSync adds location-based uploads (28:20) Featured Guest UNTETHER.talks keynote clip: Damien Patton, CEO of Banjo talks Location: The Holy Grail of Relationships (34:25) ** for the complete keynote and 9 other, head to the digital version of UNTETHER.talks Funding / M&A News 1. FiveStars gets $14M (40:35) 2. LevelUp closes $9 million from Deutsch Telecom (44:20) 3. Plink secures $3 million (48:30) Resource of the Week Little games, big business (53:00)
Watch (or listen) as the most innovative mobile experts - some you've never heard of - explain how they are building their businesses in mobile. No book learning here, just straight up on-the-ground lessons from experts generating revenue in the mobile industry.