Episode 88 Recorded: July 29, 2012 Hosts: Rob Woodbridge & Asif Khan Show highlights: 1. Proctor & Gamble tries to sell toothpaste and drive trafic to WalMart via mobile ad (6:30) 2. Coupons.com launches Brandcaster Retail (10:30) 3. Moasis launches GeoGrid – the “World spanning geocentral grid” (13:20) 4. JCPenney CEO Ron Johnson says they will be 100% mobile checkout by 2013 (19:18) 5. Agency Razorfish demonstrates NFC enabled vending machine for mobile digital goods (24:05) Featured Guest UNTETHER.talks panel clip: Is location based marketing about customer acquisition or enhancing the customer relationship? With Asif Khan, Dave Fleet (Edelman), John McCauley (Maple Leaf Sports and Entertainment). Moderated by Rob Woodbridge (30:00) Funding / M&A News 1. Blockbuster acquires Alpha Bay (37:00) 2. TaskRabbit raised $13M (39:30) 3. Square valued at $3.5B after alleged $200M investment (41:22) Resource of the Week Tracking Spouses & Family (49:00)
Watch (or listen) as the most innovative mobile experts - some you've never heard of - explain how they are building their businesses in mobile. No book learning here, just straight up on-the-ground lessons from experts generating revenue in the mobile industry.
