This Week in Location Based Marketing #110: The Predictions Show

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Welcome to episode #110 – the predictions show. Recorded live December 29, 2012. On today’s show the most impactful stories on 2012, our six predictions for 2013 and our choices for companies to watch in the coming year.

Show highlights:

1. Wrap of 2012: Most surprising moment. (4:00)

2. Best story of 2012 (8:00)

3. Review of eBay’s performance (Asif’s pick for 2012) (12:00)

4. Review of Amazon’s performance (Rob’s pick for 2012) (15:20)

5. Predictions (Asif)
i: The rise of the location-aware non-phone device (20:28)
ii: The context driven app (22:32)
iii: Data is the new oil (28:30)

6. Predictions (Rob)
i: The battle for the living room becomes a reality (35:00)
ii: Shift from fat finger friendly CPM’s to action metrics (39:30)
iii: Same day delivery will be cracked (42:24)

7. Companies to watch
Asif: Apple (46:40)
Rob: Square (53:00)

8. The Everything Guide to Mobile Apps book: We each wrote a chapter! (58:30)

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