Analog to digital. If you are a marketer you’ve undoubtedly woken up in a cold sweat from nightmares about how to bridge this seemingly impassable gap. The distance from the TV to the couch, the newspaper to the store or the billboard to an action – this is the Holy Grail of marketing. If only you could measure activity and move people to action. Enter Zoove and their StarStar product. I sat with this company about 2 years ago as they got set to launch their product offering and since then Joe Gillespie, President and CEO, and his team have been busy. They have secured a number of top tier clients in CBS, Disney, XFactor, American Idol, the NFL, Dunkin’ Donuts, ESPN, the Weather Channel among others as well as raising over $40 million in funding to fuel their vision – and what a vision that is. Here is a quick reference of what we covered in the show. Click on the link and the video will take you to that clip What is Zoove 1:40 Joe Gillespie’s great work history 4:00 Why Joe came to Zoove 5:50 Zoove as a platform 8:30 What was the challenge of changing consumer behaviour to use the StarStar service 9:50 Case study: Dunkin’ Donuts and MIB3 13:15 How does Zoove sell their service to brands 15:30 How has Zoove influenced ad placement and design 19:00 What are some examples of client wins 20:58 What has worked for your customers 25:00 What is the call volume of activity on Zoove 28:25 Future of Zoove? Enabling Commerce? Identity? 30:30 How do companies market StarStar with their brands 34:30 Where is the short code industry heading 36:50 Who are your customers – are they launching or do they have an existing audience 39:30 How does Zoove play in location based marketing 41:15 For more information, head to http://www.untether.tv
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