Hogtown (Toronto, Canada), Gumball 3000, 2012

This is it people. The one event that everyone hopes will pass through their neck of the woods…and Toronto's been lucky enough to have it twice. I'm talking about Gumball 3000. The Gumball mixes sexy super cars with art, stir in music and layer in film. Cook at a blazing 400 degrees, for a hours then sprinkle generously with sexy babes. The outcome...a unique aspirational lifestyle brand. Created by Maximillion Cooper, Founder & CEO, Gumball 3000 Group was quoted saying: “Gumball is about challenging tradition and taking a non conventional approach to exploring and developing cultural and creative boundaries” The brand has grown notorious car rally into a successful global lifestyle and entertainment group. In 2007, Forbes magazine valued the Gumball 3000 brand at over $200 million. From kids trading Gumball Top Trump Supercars playing cards to the rich and famous that own and drive the supercars the lifestyle brand combines sport, music, fashion and cars with a list of celebrity participants. From Johnny Knoxville to Snoop Dogg, Daryl Hannah to Damon Hill “Gumball combines individual styles and personalities, and appeals to kids on the street to the billionaires of the world” Xzibit, Rap star & host of MTV’s 'Pimp My Ride'. This year the ‘Coast to Coast’ rally starts by shutting down Times Square in New York, passing through Niagara Falls, Toronto’s Yorkville, Indianapolis for the Indy 500, then Kansas City, Santa Fe, Party hard Las Vegas and finally Los Angeles finishing in Hollywood. To really get a feel for the rally rent “Gumball 3000 - Coast to Coast” and “Gumball 3000 - LON to NYC”