Reuters have done a great job at trying to tap into this phenomenon of a "virtual world". They built a news bureau in SL that is based on their London and New York offices. A news ticker circles the outside of the building and inside you can watch Reuters packages. Visitors can also enter theme specific chat areas, where they can sit and discuss a wide variety of current issues. Thanks to a heads-up display you don’t have to be at Reuters to be notified of such discussions. Clicking on a topic can teleport you back. Reuters' greatest feature was to dedicated one of their staff, Adam Pasick, to be a full-time reporter within SL. He keeps regular office hours and reports on Second Life. Less