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About this episode

Matt Forman from Sunshine Coast Internet Marketing specialists Traffika presents Driving Traffic - Capture & Convert at the Innovation Centre's Digital Futures conference. In Part 2 Matt discusses Search Engine Marketing and breaks down a Google Search results page into Organic, Sponsored search and Local search listings and explains how to create an effective search marketing campaign strategy that includes all three elements.

• Release Date

  Nov 26, 2009

• Runtime

  18:32