Todd Vollmer has been involved in enterprise software sales for twenty years, the last twelve helping startups define, implement and execute effective sales processes. Todd lays out a comprehensive framework for how to approach sales from the perspective of a B2B startup or new product launch. Todd explains how it is a numbers game to get potential customers engaged, which he calls the science of selling. Once engaged, he walks through how to execute the sales cycle thereafter by getting the customer to continually validate a mutually agreed to plan around five key areas, which he calls the art of selling. Less