There is a new movement taking place called citizen enterprise and the concept of corporate social responsibility. ThoughtRocket is the Corporate Social Responsibilty video blog. These daily video commentary topics range from politics, the economy, careers, relationships, to CSR companies, the environment, etc. Topics that affect all of us and the quality of our lives right now. The video blog consists of short clips of professional video from speeches and on other days you will see personal comments from Will Marre.
The opportunity to take part in the sustainable revolution is certainly as big, relatively speaking, for the small-scale entrepreneur as it is for the big multi-national company. A lot of this, for the small-scale entrepreneur, is not so much through the invention of a new technology but a way of delivering a service or a way of using an emerging technology that maybe overlooked by large companies. These kinds of CSR companies are beginning to pop up everywhere, and again, it’s a sustainable b...
A lot of us feel discouraged about trying to do much of anything because we might go out and get a hybrid car, or we might recycle our garbage, or we might get florescent light bulbs, but then we hear that they’re opening a coal plant a day in China, there isn’t any amount of light bulbs we can buy or recycling we could do, gas we could save that would make a dent in even one coal plant that they’re opening. You see, one of the biggest issues that every human being faces is to answer the quest...
One way to look at capitalism is to look at it through the lens of leadership...We have to think in totally new ways about how we design things, about how we consume them, dispose of them, and all those kind of things. (Corporate Social Responsibility CSR) And we are. The technologies that are on the horizon are terrible exciting. But it takes a kind of leadership that instead of just looking at next month’s profit, next quarter’s profit, is looking long stream into whole sustainable systems o...
TITLE: The Virtuous Sofa: CSR and the triple bottom line. This presentation was a keynote address for the American Marketing Association. The audience included large company marketing executives, executive directors of non-profit organizations and business CSR leaders and members of the media.
Corporate Social Responsibility (CSR) companies are after the greatest total value. They look for the grains of truth...In the most innovative companies they ask, "What if the opposite of what I believe is true?" CSR companies have a vision to reduce the threat and increase the opportunity. They take the hero's journey - a response to the crisis. They engage their people to do something completely heroic.
Will Marre talks about companies like Psiphon, The One World Institute for Health, Kiva, and others that are creating unique value and changing the world.
Will Marre talks about personal social responsibility in our jobs. Over the past 25 years, corporate America has developed a new social contract with its employees. That is: no contract. We are on our own. We need to figure out how to make ourselves indispensable. Otherwise, we are all just laboring in dead-end temp jobs. They key is to define and create Dream Jobs for ourselves. Jobs that fit our traits, talents, and desires. Jobs where our uniqueness creates value. If you are going to invest...
What many call work/life balance, I like to call life/work harmony. Idea of living at your highest gifts and giving of your common self at the same time that creates this thing I call Life Work Harmony.Example: CEO of Integrated Healthcare Delivery System working 80 hrs. a week gets triple bypass surgery. He then identifies his unique skills and abilities, works 40 hrs. a week, and finds Life Work Harmony. Now he is changing the world and is still home for dinner.
What are you famous for? What is your business famous for?CSR is now mixing into cause marketing in a much bigger way than most people are taking advantage of. But, business executives are not too happy with the benefits of corporate philanthropy. Only 14% (McKinsey Survey) feel they are getting the business benefits from CSR. Why? Because companies engaged in CSR and corporate philanthropy are not aligning their business strategies with their brand as well as the causes their employees natura...