theorycast

About this original series

On theorycast, I talk to various trendsetters about the stuff they love. My goal is to look for “disruptiveness” in our social media space. If you have something interesting to share and would like to be heard in the next episode, feel free to find me on http://theory.isthereason.com

Episodes of theorycast

    • theorycast.65 :: Why Organizations need their Ch...

      In this episode of theorycast, I interview anthropologist Grant McCracken, on his recent book, Chief Culture Officer. This interview took place at the Futures of Entertainment 4 conference at MIT. Video from his book talk is also included.

      • Release date
        Feb 28, 2010
      • Runtime
        16:54
    • theorycast.64 :: Visiting Brandtology

      While visiting Singapore in October '09, I checked in with Kelly Choo of Brandtology to learn more about their social media sentiment intelligence service. While the U.S. has services such as Radian6 and Omniture, this space is relatively new and growing in Asia.

      • Release date
        Jan 13, 2010
      • Runtime
        04:45
    • theorycast.63 :: What is Transmedia?

      At the Futures of Entertainment 4 conference in MIT, I asked academics Xiaochang Li, Sheila Seles and William Uricchio of the Convergence Culture Consortium on their definitions of "transmedia". From what I understand, it's a new "lens" for us to make sense of experiences, both past and present.

      • Release date
        Dec 16, 2009
      • Runtime
        07:10
    • theorycast.62 :: Imagining Classroom 2.0 @ NTU (...

      On 14th Oct 2009, as part of the edUtorium series at the Nanyang Technological University (Singapore), John Larkin and Kevin Lim shared their teaching experiences on using social media tools to enhance learning interaction among students. Details of this talk can be found at http://edutorium.ntu.edu.sg/courses_detail.php?course_id=138 as well as http://theory.isthereason.com/?p=2809 Big thanks to cameraman Christopher Tan of Singapore Polytechnic for providing us with video footage.

      • Release date
        Nov 4, 2009
      • Runtime
        54:37
    • theorycast.61 :: Imagining Classroom 2.0 @ NTU (...

      On 14th Oct 2009, as part of the edUtorium series at the Nanyang Technological University (Singapore), John Larkin and Kevin Lim shared their teaching experiences on using social media tools to enhance learning interaction among students. Details of this talk can be found at http://edutorium.ntu.edu.sg/courses_detail.php?course_id=138 as well as http://theory.isthereason.com/?p=2809 Big thanks to cameraman Christopher Tan of Singapore Polytechnic for providing us with video footage.

      • Release date
        Nov 4, 2009
      • Runtime
        01:02:45
    • theorycast.59 :: Tea-drinking with Creative Comm...

      In this hour long chit-chat, Ivan Chew bring Michelle Thorne and me to a tea house, where we experienced the art of Chinese tea drinking, and shared a critical perspective of how tea drinking runs counterculture to contemporary consumerism.

      • Release date
        Oct 21, 2009
      • Runtime
        52:57
    • theorycast.58 :: Kevin's Graduation Party @ TLC

      Having been called Dr. Lim for about a week now, my colleagues at the TLC threw me an awesome graduation party. I even invited some of my UB friends!

      • Release date
        Sep 5, 2009
      • Runtime
        03:35
    • theorycast.57 :: Social Media - Strategies inste...

      Thanks to Jess Manocchio, I’ve been re-invited to speak at PRSA Buffalo, kicking off their Sunrise Seminar series on social media. While my previous talk in February focused on listening in social media, this time I’ll be bringing folks on a journey through how social media strategies are generated. Along the way, I’ll recommend the use of conversation filtering and analysis tools such as cotweet and JamiQ. Live tweets from the floor are tagged #PRSAtalk.

      • Release date
        Aug 5, 2009
      • Runtime
        01:08:49
    • theorycast.56 :: Is "mine." the future of magazi...

      Frankly thinking about mine. magazine, an experimental personalized magazine from Time Warner Inc. Is it a worthy mashup or a frankenstein of a magazine? See what I've to say.

      • Release date
        Apr 19, 2009
      • Runtime
        13:17