I met up with Derrick recently before the Lenovo media+blogger event to catch up on the things Lenovo is doing with social media. In this video, hear Derrick talk about Lenovo's views on social media, their last social media campaign, how he measures success, who in the organization should own the medium, reaching bloggers in the community and Facebook in the work place. While companies are blocking Facebook, Lenovo is encouraging its staff to get on it. I sometimes wonder why companies are afraid of social media. Reminds me of the 90s when the internet became widespread and companies forbid access or limit the access to only a few. I am glad I saw internet happen while in JWT. We set up the first digital agency in the country and we were pitching new media before any agencies did and most clients didn't want to touch it. LOL. I learned then what I'm seeing happen again today. When companies don't understand what to do with something new, best thing to do would be block first then wait and see or hope it goes away. Here's an article I think companies blocking social media sites should read "How to Extend Your Customer Experience Through Social Media" from Harvard Business Publishing. Also check out the link in that article for Intel's Social Media Guidelines for their staff. Less