About this series:
The Business Innovation Factory (BIF) is a community of innovators collaborating to explore and test better ways to deliver value. This Blip.tv channel is BIF's platform for helping our innovation community learn from each other, share their wisdom, and revel in the outcomes of our experiments, whether they succeed or fail. Take a look. Take a listen.
Jason Fried is the founder and CEO of 37signals. Fried is a passionate leader in the field of simple, clear, and elegant web-based user interface de...
Jason Fried is the founder and CEO of 37signals. Fried is a passionate leader in the field of simple, clear, and elegant web-based user interface design. He spearheaded the concept, design, and development of Basecamp, 37signal?s web-based project management tool for designers, freelancers, and creative services firms. Fried is also the co-author of Defensive Design for the Web.
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