About this episode

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Dave Sifry, CEO of Technorati, the major search engine tracking blogs and the blogosphere at large, paints in this second video clip (first clip), his view of blogs in the emerging new media landscape. Here is a full text transcript:"I definitely think that the format of blogging in terms of giving human beings an enormous voice is terribly important. But what I think is even more important here is to recognize that blogs are a symptom of what’s happening in our society.And it’s a symptom of the power the internet has been giving.As broadband and mobile has really enabled people to not only be consumers but producers of information and content.Blogging is just a symptom of what’s changing.So, what we really need to be looking at are not just blogs, but reviews, and you know, gee, ever wonder, like…job postings.Job postings are an obvious thing that people go and you put a job posting on your site, put your resume up on your blog. Well, what if there were some way for those two to meet each other?Reviews are huge. We are constantly talking about: Where did I go for dinner tonight? Was it good? Was it bad?Now I have a camera phone. I can take a picture of the dish! And so, yes this was wonderful, no this was terrible.I loved this movie, I hated this movie. I liked this book, I hated it.Then the ability to then use that information to allow people to create communities, or better, to allow the exposure of communities that already exist! And give people power to communicate with each other and share with each other in a way that doesn’t necessarily mean that I have to go listen to the movie reviewer who talks about it on TV and listen to only what he has to say.I can find out what my friends think or people who are similar to me think. And I can also find out what people dissimilar to me think!And I can use this as a way, as a bridge to be able to help connect. People who ordinarily would have never been able to find each other."

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