Is vintage fur eco? Technically because it’s a product that’s being reused it could be considered eco. The Green Fashionista Pam Brandon’s opinion, however, is wearing real fur is ethically wrong; it is not for the eco-conscious person. Being eco-conscious means a combination of reducing, reusing, recycling, using sustainable materials and treating people and animals humanely and ethically. There are so many fabulous faux furs out there - new and used. So if it’s the look of fur you like there are fabulous alternatives.