Marketing Tips, Tactics and Strategies for Real Estate Professionals offered by the Top Coaches, Trainers and Agents in Real Estate Today!
Has this ever happened to you … imagine walking into a big box computer store with the hope of buying a new computer.The sales person pulls his ear plugs out, smiles and asks you what you’re looking for.You say that you are in the market for a new computer and before you know it, you’re being bombarded with terms and phrases that sound like something out of a Star Trek movie.Now for certain personality types this would be acceptable … they thrive on details, specs, bits and bytes … but for oth...
Many agents struggle with the idea of some sort of closing gift that has to be given when their clients complete a transaction.I’ve always believed that YOU are the closing gift. Think about it … you just helped your client realize the Great American dream of home ownership. They should be naming their next born after you in show of appreciation for all your hard work :o)I digress …Top agent Leslie McDonnell of RE/MAX shared a novel strategy that she and her team use for a closing gift and it ...
There is no shortage of real estate related training books that all claim to help and inspire you to greatness and riches … but every once in awhile something good does hit the streets. I had the opportunity to spend some time with Jay Papasan; VP of Publishing for Keller Williams who co-authored with Gary Keller and Dave Jenks the book SHIFT - How Tough Agents Tackle Tough Times.Let me quote the cover: ”You can change your thinking, your actions, and ultimately, your results to get back in th...
Advertising is one of those necessary evils that many agents do to appease their sellers and with fingers crossed .. produce a buyer for that listing.The problem though is that print advertising can be extremely costly, the results are hard to track and overall it’s an archaic way to do business - especially in this internet age where you can literally promote your inventory for free.Well here’s one of Allen Hainge’s CyberStar agents from Evergreen Colorado by the name of Tupper Briggs that ha...
The problem that many Realtors face when it comes to advertising is just that … they are advertising to the masses vs. specifically targeting a niche market. Imagine for a moment that you are at the Super Bowl … the Teletron flashes a message that reads “Hey Everyone look at the listing I have for sale”Frankly who cares and why would they?You see unless there is a self serving message targeted specifically to the reader or target audience - everything is just noise.Now how about this message …...
Sales can be a lonely and cut throat business but only if you let it. If you want to get really good you need to associate with like minded individuals that are doing the kind of business that you want to do, living the lifestyle that you want to have and inspiring you to achieve your greatest potential.This is what mastermind groups are all about and explained at length in one of the greatest books ever written: Think and Grow Rich by Napoleon Hill.“When two or more people coordinate in a spi...