Specialized vertical applications like call recording from NICE illustrate the power of the AXP module on an ISR to bring business innovation to the branch. Robb Boyd from Cisco's TechWiseTV spoke with John Carney, Cisco Vertical Solutions Architect at CiscoLive 2008. Financial - VoIP Recording for Financial Services Organizations⁃ John Carney, Vertical Solution Architect, CMO ESE - Industry Solutions MarketingWith the renewed growth of the branch, the need to record interactions with customers at the branch is also on the rise. Compliance with new regulations in the global financial services industry is driving the need to record customer interactions that occur even at the branch level. Furthermore, branches are becoming an increasingly important focal point for customer interactions, as customers seek out the kind of service they cannot get through the Internet or other electronic channels. Consequently, the need to record customer interactions in branches has become a prerequisite for improving the customer experience, ensuring customer loyalty, and maximizing additional sales opportunities.http://www.cisco.com/en/US/prod/collateral/routers/ps9701/data_sheet_c02_459069.htmlFor more on TechWiseTV: visit www.mytechwisetv.com