Matt Dickman on digital marketing and social technology.
A quick look at Google's embedded social media results.
This example is for a Papa John's campaign created by Fleishman-Hillard (my employer) and includes physical events, social media hooks and includes a cool augmented reality example. The campaign is in support of Papa John's 25th anniversary and ties into the Road Trip program. This video is a look a the augmented reality application built in support of the broader program.
A look at Augmented Reality (AR) where objects in the physical world interact with virtual elements via video and Flash technology.
A look at the new Skittles.com site, its interaction with social media outlets, the overall trends we're witnessing and how marketers can learn from this case.
An inside out look at the social media monitoring tool Radian6. We take a closer look at the tool and its functionality including updates released on 3/1.
A quick look at Microsoft's new Tag solution. Similar to QR codes, but with a consumer focus.
What you need to know about moving your feeds from Feedburner to Google. See a demo of the process from start to finish.
An inside out look at QR (quick response) codes from a marketing slant. They've been around for a long time in Asia Pacific, but haven't caught on here in the US. This is a long way from being relevant to most marketers, but could be a good experiment.
A look at what using the apple-touch-icon.png file does on the iPhone from an identity/branding perspective.
An in-depth look at the comment tracking and management service Backtype. A great resource for marketers who are trying to monitor conversations in the comment stream.
