Matt Dickman on digital marketing and social technology.
This example is for a Papa John's campaign created by Fleishman-Hillard (my employer) and includes physical events, social media hooks and includes a cool augmented reality example. The campaign is in support of Papa John's 25th anniversary and ties into the Road Trip program. This video is a look a the augmented reality application built in support of the broader program.
An inside out look at QR (quick response) codes from a marketing slant. They've been around for a long time in Asia Pacific, but haven't caught on here in the US. This is a long way from being relevant to most marketers, but could be a good experiment.