You need to spend time getting into the mind of your target client. What he believes, loves, does, earns? Who is his family, hobbies? Can't do tax marketing without it.
Did you ever truly walk around your tax office? Smell the streets, see the people, talk to shop owners? No? Then do it.
Did you ever notice that there is a Burger King next to a McDonalds. There is Target next Walmart. Why wouldn't you put your office right next to H & R Block. Don't be scared, you will succeed!
Tiger Woods, the greatest golfer in the world has a coach. I have one. Do You? If not, why not?
Did you know that there is one type of marketing called branding and another which is direct response? One costs millions and the other can be very inexpensive? Yet one produces results immediately and the other will take years. Which is which?
You have much to offer as a tax professional and you need your clients to understand and appreciate the help that you can offer them
The yellowpages are dying. Google is king for finding a tax professional. Are you there? Do you know how to move to the top of the list?
Helping Accounting clients is the number job of a tax professionals. However, do they appreciate it? Value it? Willing to listen to you?
Getting referrals is the best way of growing your business. However, it is imperative that you do it correctly and simply. Too hard a process and you can potentially lose your best customers
Marketing takes patience, experience and a willingness to take a risk. Everyone can be helped to grow their practice. You just have to try and believe that you can do it.