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		player.setPostsTitle("38 Geoff Livingston on Death of the Audience");
		player.setDescription("<p><a href=\"http://www.livingstonbuzz.com/\">Geoff Livingston</a>, author of <a href=\"http://www.amazon.com/Now-Gone-Primer-Executives-Entrepreneurs/dp/0910155739/ref=sr_1_2/002-5420764-0151215?ie=UTF8&#38;s=books&#38;qid=1190127794&#38;sr=1-2\">Now is Gone: A Primer on New Media for Executives and Entrepreneurs</a>, was guest speaker Monday at the <a href=\"http://www.socialmediabreakfast.com/\">Social Media Breakfast</a> organized in Boston by <a href=\"http://www.bryper.com/\">Bryan Person</a> of <a href=\"http://www.monster.com/\">Monster</a> and hosted by <a href=\"http://horngroup.com/\">the Horn Group.</a> Geoff led a lively discussion that focused on the transition from thinking of a monolithic audience to thinking of the individual people who make it up and form a community. I spoke with him afterward about his experiences helping arts organizations make this transition. One client of his is <a href=\"http://www.sourcedc.org/cudc/cudc.html\">the Cultural Development Corporation</a>&#39;s <a href=\"http://www.sourcedc.org/\">Source</a> theatre in Washington, D.C., for whom he is helping create a Facebook presence and blog. </p><p>After spending most of today looking for just the right music to accompany this theme, I found &#34;Sweet Blossom&#34; by <a href=\"http://www.robinstine.com/index.html\">Robin Stine</a>, courtesy of the Podsafe Music <a href=\"http://music.podshow.com/\">Network.</a> The song is from her <a href=\"http://www.robinstine.com/html/music.html\">Daydream</a> CD. </p><p>Making cameo appearances at the end of this episode are <a href=\"http://chrisbrogan.com/\">Chris Brogan</a>, <a href=\"http://stevegarfield.com/Site/Welcome.html\">Steve Garfield</a>, and <a href=\"http://www.linkedin.com/in/achitwood\">Ami Chittwood</a> with her new <a href=\"http://www.chumby.com/\">Chumby</a>. The breakfast was held in the wine cellar of the <a href=\"http://www.mooorestaurant.com/\">Mooo Restaurant</a> at <a href=\"http://www.xvbeacon.com/\">Fifteen Beacon Hotel</a>. </p>");
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