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		player.setPostsTitle("Technology, New Forms of Entertainment & Consumer Engagement");
		player.setDescription("<p>At the PSFK Conference Los Angeles 2007, Lenny Stern (<a href=\"http://www.ssk.com/\">SS+K</a>/<a href=\"http://www.caa.com/\">CAA</a>) chairs a panel that looks at how emerging media and technology creates opportunities for brands to develop entertaining experiences to engage with consumers. The panel includes Mike Monello (<a href=\"http://www.campfiremedia.com/\">Campfire</a>), David Merkoski (<a href=\"http://www.frogdesign.com/\">Frog Design</a>), Ian Schafer (<a href=\"http://www.deep-focus.net/\">Deep Focus</a>), and Mark Vega (<a href=\"http://www.omeletla.com/\">Omelet</a>).</p><p><a href=\"http://www.psfk.com \" target=\"_blank\">www.psfk.com</a></p>");
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