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		player.setPostsTitle("Point A To B");
		player.setDescription("<p>Can you survive in Los Angeles without a car? At the PSFK Conference Los Angeles 2007, <a href=\"http://web.mac.com/theworldofre/iWeb/Site/the%20world%20of%20re.html\" target=\"_blank\">Robert Espinosa</a> and Michael Powers, a newly formed creative duo, explore the subject with a multi-media presentation and live panel. The panel includes Siel (<a href=\"http://greenlagirl.com/\" target=\"_blank\">Gree LA Girl</a>), Frederick Dennstedt (<a href=\"http://metroriderla.com/\" target=\"_blank\">metroRiderLA</a>), Margeret Kemp (<a href=\"http://www.flexcar.com/\" target=\"_blank\">FLEXCAR</a>), and Kymberleigh Richards (<a href=\"http://www.socata.net/\" target=\"_blank\">Southern California Transit Advocates</a>).</p><p><a href=\"http://www.psfk.com \" target=\"_blank\">www.psfk.com</a></p>");
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