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function play_blip_movie_497687() {
	try {
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		PokkariPlayerOptions.showPlayerOptions.playerUrl = "http://a.blip.tv/scripts/flash/showplayer.swf";

		var player = PokkariPlayer.GetInstanceByMimeType("video/x-flv");
		window.player_497687 = player;

		player.setPrimaryMediaUrl("http://blip.tv/file/get/Plesstv-RevverIsGetting35CPMOnSelectVideos780.flv?source=3");
		player.setSiteUrl('http://blip.tv');
		player.setPermalinkUrl("http://blip.tv/file/view/492309?source=3&file_type=flv");
		player.setUsersId('10725');
		player.setUsersLogin('plesstv');
		player.setPostsId(497687);
		player.setGuid("A374A1D6-96AF-11DC-97C0-8D13FCF0A8F8");
		player.setPlayerTarget(document.getElementById('blip_movie_content_497687'));
		
		player.setAdvertisingType("preroll_freewheel");
		
		
		player.setWidth(480);
		player.setHeight(360);
		
		
		
		player.setAutoPlay(true);
		
		
		player.setThumbnail("http://a.images.blip.tv/Plesstv-RevverIsGetting35CPMOnSelectVideos745.png");
		
		player.setPostsTitle("Impressive Advertising Rates: Revver Gets $35 Per Thousand Views on Select Videos");
		player.setDescription("<p><a href=\"http://revver.com/\">Revver</a>, the Los Angeles-based video sharing/advertising network, is charging advertisers as much as $35 per thousand views of certain videos.</p><p>While some videos get just a $3 CPM, this higher number is a very positive indication of a advertisers willing to pay high rates surrounding quality, independently produced video. Revver, splits the revenue 50/50 with the content creator.</p><p>I interviewed Revver&#39;s <a href=\"http://revver.com/who_is/angela-gyetvan/\">Angela Gyetvan</a> at the NewTeeVee conference in San Francisco last week. She said that the Hollywood writers&#39; strike was bringing some talented folks to Revver. Below is a clip from Lizz Winstead, a writer for the Daily Show, who has a pretty funny political satire show up on Revver called <a href=\"http://www.revver.com/account/show/LizzWinstead/\">Shoot the Messenger</a> -- I&#39;ve posted a clip below. </p><p>Angela also filled me on the functionality of the site&#39;s <a href=\"http://www.profy.com/2007/11/01/revver-redesigns-homepage-and-enhances-user-experience/\">recent redesign</a>. </p><p>-- Andy Plesser</p><p>Posted on Beet.TV on Monday, November 19, 2007</p><p>http://www.beet.tv/2007/11/revver-is-getti.html </p><p>");
		player.setTopics("revver,beet.tv,online,video,newteevee");
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	player.render();
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		// no pp
        	
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}