var BLIP_SITE_URL = "http://blip.tv"; 
var OUTPUT_METHOD = "document_write";

if(typeof(Url) != 'function') {
	document.write('<script type="text/javascript" src="http://blip.tv/scripts/url.js"><\/script>');
}

if(typeof(PokkariPlayer) != 'function') {
	document.write('<script type="text/javascript" src="http://blip.tv/scripts/pokkariPlayer.js?ver=2009070701"><\/script>');
}

if(typeof(DetectFlashVer) != 'function') {
	document.write('<script type="text/javascript" src="http://blip.tv/scripts/AC_OETags.js"><\/script>');
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function play_blip_movie_473232() {
	try {
		if (typeof(PokkariPlayerOptions.showPlayerOptions) == "undefined") 
			PokkariPlayerOptions.showPlayerOptions = {};

		PokkariPlayerOptions.showPlayerOptions.playerUrl = "http://a.blip.tv/scripts/flash/showplayer.swf";

		var player = PokkariPlayer.GetInstanceByMimeType("video/x-flv");
		window.player_473232 = player;

		player.setPrimaryMediaUrl("http://blip.tv/file/get/Matthewcashmore-AudioMusicBriefWidescreen190.flv?source=3");
		player.setSiteUrl('http://blip.tv');
		player.setPermalinkUrl("http://blip.tv/file/view/467928?source=3&file_type=flv");
		player.setUsersId('40899');
		player.setUsersLogin('matthewcashmore');
		player.setPostsId(473232);
		player.setGuid("4706AEE4-8C5A-11DC-B394-9F2D8D7FCBF1");
		player.setPlayerTarget(document.getElementById('blip_movie_content_473232'));
		
		player.setAdvertisingType("");
		
		
		player.setWidth(480);
		player.setHeight(270);
		
		
		
		player.setAutoPlay(true);
		
		
		player.setThumbnail("http://a.images.blip.tv/Matthewcashmore-AudioMusicBriefWidescreen190-335.jpg");
		
		player.setPostsTitle("Audio & Music Brief - Widescreen");
		player.setDescription("We’re interested in most things! But more specifically, here are some areas where we could use some inspiration. Visualising radio – radio is increasingly being consumed through devices with screens – from digital TVs to mobile phones – what could we do? Music discovery – the BBC has always played an influential role in introducing people to new music. How does the BBC maintain this role and how do we find a balance between editorial recommendations (our producers and presenters) and harnessing the collective power of our audiences? Mobile – how do we better serve listeners whose primary platform is a mobile rather than a PC? Personalisation – lots of websites use personalisation or automated recommendations. How could this technology best be applied to BBC radio and music content and how could we provide something unique?");
		player.setTopics("");
		player.setContentRating("TV-UN");
		
		
	player.render();
	} catch(e) {
		// no pp
        	
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}