var BLIP_SITE_URL = "http://blip.tv"; 
var OUTPUT_METHOD = "document_write";

if(typeof(Url) != 'function') {
	document.write('<script type="text/javascript" src="http://blip.tv/scripts/url.js"><\/script>');
}

if(typeof(PokkariPlayer) != 'function') {
	document.write('<script type="text/javascript" src="http://blip.tv/scripts/pokkariPlayer.js?ver=2009070701"><\/script>');
}

if(typeof(DetectFlashVer) != 'function') {
	document.write('<script type="text/javascript" src="http://blip.tv/scripts/AC_OETags.js"><\/script>');
}




function play_blip_movie_362185() {
	try {
		if (typeof(PokkariPlayerOptions.showPlayerOptions) == "undefined") 
			PokkariPlayerOptions.showPlayerOptions = {};

		PokkariPlayerOptions.showPlayerOptions.playerUrl = "http://a.blip.tv/scripts/flash/showplayer.swf";

		var player = PokkariPlayer.GetInstanceByMimeType("video/x-flv");
		window.player_362185 = player;

		player.setPrimaryMediaUrl("http://blip.tv/file/get/Darrenrowse-WhoDoesYourBlogServe467.flv?source=3");
		player.setSiteUrl('http://blip.tv');
		player.setPermalinkUrl("http://blip.tv/file/view/357295?source=3&file_type=flv");
		player.setUsersId('7215');
		player.setUsersLogin('darrenrowse');
		player.setPostsId(362185);
		player.setGuid("7CA12184-56B2-11DC-B8B6-DB905362F830");
		player.setPlayerTarget(document.getElementById('blip_movie_content_362185'));
		
		player.setAdvertisingType("");
		
		
		player.setWidth(320);
		player.setHeight(240);
		
		
		
		player.setAutoPlay(false);
		
		
		player.setThumbnail("http://a.images.blip.tv/Darrenrowse-WhoDoesYourBlogServe748.png");
		
		player.setPostsTitle("Who Does Your Blog Serve?");
		player.setDescription("For a blog to be sustainable over the long haul it needs to serve or benefit two groups of people.");
		player.setTopics("blog,blogging");
		player.setContentRating("TV-UN");
		
		
	player.render();
	} catch(e) {
		// no pp
        	
	}
}