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		player.setThumbnail("http://a.images.blip.tv/PSFKTV-PSFKConferenceLondonJeremyEttinghausenPenguinOnHowToBu616.jpeg");
		
		player.setPostsTitle("Jeremy Ettinghausen on How To Build Innovation Into A Brand");
		player.setDescription("<p>At the PSFK Conference London 2007, Jeremy Ettinghausen of <a href=\"http://www.penguin.com/index.html?redirect=\" target=\"_blank\">Penguin</a> spoke on the challenges of reinventing a traditional brand for a digital age.</p><p><a href=\"http://www.psfk.com/\" target=\"_blank\">www.psfk.com</a></p><p>");
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