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		player.setPostsTitle("Turning Trends Into Insights ");
		player.setDescription("<p>At the PSFK Conference London 2007, Steven Overman (<a href=\"http://www.loweworldwide.com/\">Lowe Worldwide</a>) chairs a panel with Beeker Northam (<a href=\"http://www.bloom-design.com/\" target=\"_blank\">Bloom</a>), Simon Sinek (<a href=\"http://www.sinekpartners.com/\" target=\"_blank\">Sinek Partners</a>) and Faris Yakob (<a href=\"http://www.nakedcomms.com/\">Naked</a>) on what to do once you&#39;ve identified the trends.</p><p><a href=\"http://www.psfk.com/\" target=\"_blank\">www.psfk.com</a></p><p>");
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