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		player.setPostsTitle("Mike Butcher on How Digital Media Screwed the Media Business ");
		player.setDescription("<p>This 20 minute video from the PSFK Conference London 2007 presents journalist <a href=\"http://tbites.co.uk\" target=\"_blank\">Mike Butcher</a> as he talks about how media owners are on a race for survival against technology companies that put the power to publish in the hands of the ‘audience.’</p><p><a href=\"http://www.psfk.com/\" target=\"_blank\">www.psfk.com</a></p>");
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