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		player.setPrimaryMediaUrl("http://blip.tv/file/get/Breathingplanet-TheLawOfTheBell735.flv?source=3");
		player.setSiteUrl('http://blip.tv');
		player.setPermalinkUrl("http://blip.tv/file/view/2084379?source=3&file_type=flv");
		player.setUsersId('13314');
		player.setUsersLogin('breathingplanet');
		player.setPostsId(2094789);
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		player.setThumbnail("http://a.images.blip.tv/Breathingplanet-TheLawOfTheBell813.png");
		
		player.setPostsTitle("The Law of The Bell");
		player.setDescription("there is some irony in bicycle bell law. thats what this animated PSA is all about..... while bike bells are futile methods of alerting automobilists to the presence of cyclists on the road, they are required by law. ... and while they are quite useful in alerting pedestrians of approaching bikes, it is illegal to ride on the sidewalk. enjoy.");
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