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		player.setPostsTitle("Turning Trends Into Insights ");
		player.setDescription("<p>At the PSFK Conference New York 2007, Florian Peter (<a href=\"http://www.cscout.com/\">CScout</a>) chairs a panel with <a href=\"http://www.cultureby.com/trilogy/\">Grant McCracken</a>, Simon Sinek (<a href=\"http://www.sinekpartners.com/\" target=\"_blank\">Sinek Parners</a>), and Steve Hardwick (<a href=\"http://www.strawberryfrog.com/\">Strawberry Frog</a>) on turning trends into insights. A world of information and ideas is at our fingertips, but what do we do with it all? How do we gather useful data to produce rigorous, actionable insights? </p><p><a href=\"http://www.psfk.com/\" target=\"_blank\">www.psfk.com</a></p>");
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