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		player.setPostsTitle("What language are we speaking?");
		player.setDescription("<p>One of the things that I find most frustrating about our industry is our tendency to speak in terms that only we understand.</p><p>I found the latest example in our new Findability Market IQ (http://www.aiim.org/findability).  We asked two sets of end users -- and &#34;aiim&#34; set and a general business set -- for their degree of understanding of 28 terms associated with findability, search, and IOA (information organization and access).  </p><p>On the AIIM side, these 11 terms (out of 28) were understood by 50% or more of those surveyed.  </p><ol><li>Favorites</li><li>Thesaurus</li><li>Meta-based Search</li><li>Free-text Search</li><li>Taxonomies</li><li>Security</li><li>Relevancy ranking</li><li>Tagging</li><li>Tag-based search</li><li>Data Dictionaries</li><li>Information Architecture </li></ol><p>Go to a general business sample, though, and not a single term was understood by at least 50% of the sample.</p><p>And don&#39;t forget that we provide a comprehensive training program in IOA/search (http://www.aiim.org/training). </p><p>The lesson -- just because you (ECM vendors, search vendors, hard core IT types) understand a term doesn&#39;t mean that it is useful in a sales context. </p>");
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