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About this episode

Date: June 3, 2008Location: Sustainable Brands 08 - Monterey, CaliforniaOrganizer: Sustainable Life Media, Business & Industry News for SustainabilityIntroducer: Jacquelyn Ottman - President, J. Ottman Consulting; Author, 'Green Marketing'Speaker: Julie Fasone Holder - Julie Fasone Holder, Senior Vice President, Chief Marketing, Sales and Reputation Officer, The Dow Chemical CompanySummary:Extraordinary change and opportunity is what the last two years have been like at Dow -- extraordinary change that has repositioned Dow's brand identity through the compelling and award-winning Human Element campaign, and extraordinary opportunity to showcase a new Dow through its groundbreaking sustainability goals. While story-telling around sustainability is deeply rooted in Dow's corporate history and that of the chemical industry, let's face it, building a reputation for a chemical company around sustainability has its challenges. In this session, join Julie Fasone Holder as she discusses Dow's sustainable brand journey to set the standard for sustainability amidst the challenges, in an entirely different way, on an entirely different level.For the latest news on business, design, and public policy please visit:http://www.sustainablelifemedia.com/

• Release Date

  Nov 2, 2008

• Runtime

  40:21