Sustainable Brands

About this original series

Sustainable Life Media is a business-to-business content, community, research and event company focused on helping you create new value and competitive opportunity by innovating your products or business practices for sustainability. If you haven't already figured it out, a quick cruise around our site will eliminate any question. Serious change is fully underway. The rules of the game are changing, as economic success, corporate responsibility and the environment come together to create a new strategic imperative. And new leaders and laggards are already taking shape as more companies rush to compete in today's increasingly eco-aware business world. Whatever your job description, market sector or company size, you can - and must - play a role in helping your company keep up. At SLM, you'll find a business-friendly environment where you can connect with credible thought leadership, tangible solutions, and products and services to help you meet your goals. We also aim to help you find, tap in, and contribute to one or more of the many, many grass roots collaborations that are forming up between individuals, companies, non-profits and communities - all seeking to grab momentum and benefit while making the world a better place. Our mission is to help you and your company catch this enormous wave of new competitive opportunity. We want to paint you a clear picture of what's driving change in today's business landscape; to point you to the innovators and stories of emerging best practices and successes, and to help you learn to be an innovator yourself of more sustainable business strategies, products, and practices. We'll be working to bring you a mash up of connections and solutions - both online and via all sorts of face to face events that will convene leaders in sustainability to demonstrate how sustainable business strategies and programs at their company are creating new value and competitive advantage. A "Green Wave" is taking shape here in the U.S. and around the world, and we want to help your business catch a ride. Be a leader in this latest field of disruptive innovation and you will be poised to prosper both now and in the coming decades. If you'd like to participate or receive notice of our activities as they develop, send us a note.

  • # Episodes

    125 episodes
  • Rating

    TV-UN

Episodes of Sustainable Brands

    • Macroforces and Business Values Branding - Tom L...

      There are a variety of macroforces impacting society and culture, as Tom LaForge of Coca Cola explains in this interview with SLM's Mario Vellandi. Listen in as he discusses how business values are changing, and why society's affinity for brands that positively contribute to social & environmental change is a relatively new and rapidly growing cultural trend.Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

      • Release date
        Nov 9, 2010
      • Runtime
        03:22
    • Enterprise Sustainability Strategy, Innovation, ...

      Developing sustainable business strategies at the enterprise level really comes down to fundamentally aligning them with your business model and core competencies, as Tim Mohin of AMD explains in this interview with SLM's Mario Vellandi. For AMD, they've re-calibrated their operations to focus exclusively on product design and development, which includes information technology to enable a smarter planet. Lastly, Tim shares his aspired vision for the integration of corporate responsibility into...

      • Release date
        Oct 25, 2010
      • Runtime
        04:12
    • Addressing Sustainability at a Software Company ...

      Every company has an environmental footprint in terms of its operations and employees' activities. While these must be addressed, even a software company like Intuit aspires to do more, as Rupesh Shah explains in this interview with SLM's Mario Vellandi. Beyond the basics, they're also helping their Quickbooks and TurboTax customers to learn about financial incentives for activities with sustainable benefits, in addition to an exciting application with Freecycle that promotes reuse within orga...

      • Release date
        Oct 25, 2010
      • Runtime
        04:40
    • A Business Model for Healthy Fast Food - Robbie ...

      Can there be a market for healthy fast food? Robbie Vitrano definitely thinks so, as he explains the Naked Pizza's mission with SLM's Mario Vellandi. Becoming successful and proving market viability requires a sound business model based on an excellent, tasty product and lean operations. Additionally, he talks about his work with Valerie Casey of the Designers Accord in concepting a retail store design and customer experience, and his aspired future of fast food.Learn more about Sustainable Bu...

      • Release date
        Oct 25, 2010
      • Runtime
        05:05
    • Building Efficient, Stylish, and Sustainable Liv...

      Listen to the story of Living Homes and founder Steve Glenn's journey in bringing in architects and efficient factory production methods to build beautiful houses quickly and in a cost-effective manner.Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

      • Release date
        Oct 25, 2010
      • Runtime
        02:22
    • Applying Behavioral Economics to Sustainability ...

      Understanding why people make decisions and their subconscious motivations and potential cognitive biases or distortions, is the basis of behavioral economics as Pam Cohen explains in this interview with SLM's Mario Vellandi. Applied to sustainability, companies want to maximize their return on investment from projects undertaken, and so she steps in with causal modeling and scenarios to help firms realize the highest potential financial and social/environmental impact.Learn more about Sustain...

      • Release date
        Oct 25, 2010
      • Runtime
        03:41
    • Micorrhizal Fungi and Tree Planting with Paul St...

      How can fungi fight climate change? Why, as part of a unique packaging solution that contains them and tree seeds, that when planted will produce healthy trees. Paul Stamets, founder of Life Box, speaks with SLM's Mario Vellandi about his company's mission to re-green the planet and sequester more carbon from the atmosphere in what he calls a "shovel ready solution to climate change."Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

      • Release date
        Oct 25, 2010
      • Runtime
        03:28
    • Sustainable Business & Operations at Interface A...

      Interface has a long history of 15 years with integrating sustainability into its business and operations, as Steve Arbaugh explains in this interview about the firm's backstory, in addition to which areas they're focusing on next.Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

      • Release date
        Oct 25, 2010
      • Runtime
        02:52
    • Urban Food Production with Mike Yohay, Cityscape...

      Given the increasing migration to and general resource efficiencies that cities provide, does it make sense to grow food there as well? Absolutely, says Mike Yohay of Cityscape Farms, which creates urban greenhouse systems for agricultural production with low water use. In this interview with SLM, he describes his firm's mission, their use of aquaponic irrigation, and how urban farming is ideal for a food chain in an increasingly water-constrained world.Learn more about Sustainable Business & ...

      • Release date
        Oct 25, 2010
      • Runtime
        04:13
    • Enterprise Water Management & Stakeholder Commun...

      Managing a company's water footprint and usage is not merely about efficiency, as Michael Glade of Molson Coors explains in this interview with SLM's Mario Vellandi. There's a lot of issues and activities to address including watersheds, measurement, public policy, disclosure, and stakeholder communication. What should the future of water management hold for the industry and similar players? Listen in and find out!Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

      • Release date
        Oct 25, 2010
      • Runtime
        06:31
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