En Stockholm Social Media Club Special från Medietekniks branschdag 2008-04-09 Nedan, text från http://www.medieteknik.com/Michael BjörnSenior Expert Consumer Behavior, Ericsson Consumer LabMichael Björn received an M.Sc. in 1987 in International Business Management at the University of Lund, Sweden. In 1997 he earned a Ph.D in Database Modeling at the Institute for Social Engineering, University of Tsukuba in Japan. His work focuses on consumer trends in mobile media and their relation to social change and social innovation.Consumers and Mobile MultimediaHow do consumers view digital media and how should we use consumer insights to improve products, services and marketing? Less