Idan Gazit share some thoughts on creating a small startup, with emphasis on scalability and adopting a BaseCamp style monetization model.The video that Idan talks about at the end. http://www.omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08NYTimes article about: "A job done well enough." http://www.nytimes.com/2008/11/23/jobs/23pre.html