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About this episode

Internet entrepreneur Ryan Carson braved yellow room lighting, hotel muzac and the conference end-of-break bell to talk to Spot On about social media and why marketing strategy is moving away from branding and control and towards conversation and empowerment.We were worried that he would feel a bit lost without his trademark hat. However, he really looked the part for his appearance at SUBMIT 2009 in Dubai, donning United Arab Emirates national dress for his conference presentation! Ryan also gave us his take on how firms in the Arab world should approach social media marketing.

• Release Date

  Apr 9, 2009

• Runtime

  07:06