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About this episode
Mar 9, 2011
03:21
Sports & Cars
The story behind Alltech's sponsorship of the 2010 World Equestrian Games. Sports Marketing pioneer Jim Host and Dr. Pearse Lyons tell the story beh...
The story behind Alltech's sponsorship of the 2010 World Equestrian Games. Sports Marketing pioneer Jim Host and Dr. Pearse Lyons tell the story behind Alltech's sponsorship of the Alltech FEI World Equestrian Games A SportsQuest.tv exclusive
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